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Language: en
I thought we were just talking about
jeans. Wait, like people are really
upset about this.
>> This was like real after real after real
after real of people saying this is Nazi
propaganda. Like what?
>> Jeans are passed down from parents to
offspring often determining traits like
hair color, personality, and even eye
color.
My jeans are blue.
>> Sydney Sweeney Casper Canes.
>> That is the commercial that has
everybody up in arms because of a pun.
Don't forget to boycott American Eagle
for their racist
their racist [ __ ] online talking about
blue jeans and white people. Boycott
American Eagle and cancel this person,
Miss Sweeney. Cancel for her being
racist for doing Nazi propaganda.
>> It is not one person posting about Here
we go. Here's another one. Should we be
surprised that a company whose name is
literally American Eagle is making
fascist propaganda like this? Probably
not. But it's still really shocking.
Like a blondhaired,
blueeyed white woman.
>> We have to talk about this white person
thing.
>> So all of this stuff is a narrative
problem. There is a phenomenal
Shakespeare quote. There is nothing
either good or bad, but thinking makes
it so. You only see 0.0035% 0035% of the
electromagnetic spectrum. You think you
see everything you don't. Your brain is
shorthanding everything. We live inside
of this simulation. The simulation made
by your brain. The simulation requires
narrative. You have to explain the thing
to yourself. And so you're constantly
telling yourself a story about yourself.
Now I am here to tell you right now as a
PSA, the quality of your life will be
entirely dictated by the narrative you
tell yourself about yourself. It's going
to control everything. Everything is
downstream of what you believe is
possible. The only belief that matters
is if I put time and energy into getting
better at something, I will actually get
better. From that one belief, everything
else changes. If you can get better,
then it's like I could make a new game,
I could get a new hand of cards, I can
do whatever I want. The way that your
behaviors will cascade down from that
decision, and it is a decision. That
decision that you make about which of
those two things is true is wild. There
is a Einstein quote where he says the
most important decision any man will
ever make is whether he lives in a
friendly or a hostile universe. As he
said, it is a decision. Now what they're
all trying to get at is it's a
narrative. You're going to tell yourself
a story. We have started telling
ourselves a story about Europeans, about
white people, about America that is all
bad all the time from top to bottom.
Good luck pointing to any culture where
you are not going to find horrors. What
you will find though are people that
tell them an empowering story about
their culture and people who tell
themselves a dis-empowering narrative
about their culture. And America is
destroying itself because we have
allowed to take hold a disempowering
narrative. We are going to have to start
telling ourselves a story about who we
are as a country, which I find far more
interesting than as a race. But as
Douglas Murray pointed out, do you
really want to back white people into
group identity? does that really like
history doesn't show you enough that
that game doesn't play out well. It is
so dumb to back groups into uh
race-based identities. Any group can do
it and it's just as stupid when they do
it. I'm telling you, read about
Xihinping. You just see how this is like
behind the scenes. He's like, first of
all, propaganda is a must. Second, we
have to tell a cultural narrative. He
doesn't say regardless of truth, but
that's his punch line. regardless of
truth that makes people feel good about
China, that makes them understand that
we are basically heavenmandated to be
the center of the world. And when you
raise kids believing the Chinese are
mandated by God to be the center of the
universe, that's a lot more uplifting
than raising kids telling them, "You're
evil. You've done bad things throughout
history." And like, it's sort of an
original sin thing. It can't be washed
away. Sorry. Which of those two people
is going to grow up to do awesome [ __ ]
If you overcome the you're a bad person
narrative. It's cuz you finally just go,
I'm going to lean into it. I'm going to
go all the way. I'm going to be more
like evil than the most evil so that I
can feel good about it. I am the one who
knocks to make a reference to Breaking
Bad. You get that person that's no fun.
Or you get the person that's like damn
like I don't feel good. It's somebody
else's turn. You lose entire crops of
people who are not pushing, trying to be
better, who are not trying to do the
very thing that evolution has set us up
to do, which is to see how far can we
take our own abilities. If people don't
think that that is going to have
catastrophic
consequences, they are out of their
minds.
>> Then you see the Calvin Klein ad from
the 80s and Chills did the same thing.
>> The secret of life lies hidden in the
genetic code.
>> It's from the 1980s boys. are
fundamental in determining the
characteristics of an individual and
passing on these characteristics to
succeeding generations.
>> Occasionally, certain conditions produce
a structural change in the gene which
will bring about the process of
evolution.
>> Okay, this admittedly has issues in my
mind cuz she's 15 when she filmed this,
but they're talking about beauty.
They're not talking about race. You
could put Beyonce in that ad. Hey, she
is beautiful. What does it matter that
she's not white? This is about being
attractive. This is about Yeah, some
people are more beautiful than others. I
hate to break it to all of us, myself
included, but that's just the way it
goes. But if we're going to tell
ourselves the narrative that we are bad
people for being white, this is not
going to play out well. This is really
stupid.
>> So, I'm saying this out of curiosity,
not out of accusation. I'm just trying
to understand. As a person of color, it
is reinforcing euroentric beauty
standards hits at eugenics. I am a
Mexican-American in Los Angeles and I
shop at AE and the messaging of the ad
was negative because it reinforced
euroentric beauty standards and is a dog
whistle for eugenic propaganda.
>> False. Absolutely false. Here's the
thing. White people are beautiful, too.
I'm not sure what our beef is. Sydney
Sweeney has captured culture. She is not
some no-name person that no one had ever
heard of and they put her on. She has
gotten famous because she has a
particular body type. Very large
breasts, narrow waist. There is an
evolutionary algorithm jammed into the
brain of men, not white men, men that
make her appealing. And so people are
going to respond. And you are going to
find people that respond to women of all
colors when they hit a certain
evolutionary signaling like group of
traits. Not hard to identify. Hip to
waist ratio is like roughly the same
across all cultures in terms of what
people find beautiful because it is a
signal of fertility. Symmetry of face is
a signal of good genes and also a lack
of parasites as parasites can cause
people to develop slightly off. You
could see the most quote unquote
beautiful octopus. And I like to believe
none of you would find it attractive
because we do not have an evolutionary
algorithm to find octopi attractive but
we do for females, women, humans. Why?
Because we have to know what the queue
is to be like breed with that one. And
when we start going when one race does
it that this is like race and eugenics
and all that. I I honestly I woke up to
this so late didn't know any of this was
happening beneath the surface of culture
until Black Lives Matter popped off. It
felt like waking up from a coma. I was
like what has happened? As an outsider
to this phenomena who just was not
raised with any of this, who was not
sort of privy to the transition as
culture changed. This is so jarring and
a uh scientific in terms of its
understanding of what men respond to. It
is.
>> Have you heard about like euroentric
beauty standards? Somebody me.
>> Sure.
>> Great.
>> The principle that what we deem as
beautiful is curated depending on the
culture you're from. Whereas what we
call a pretty woman in America will look
different than what that would be in
Tanzania. Bro, but by how much hip to
waist ratios are going to be similar.
They've done this study like a thousand
times at that. Yep. Please. Regardless
of what people find attractive, like
that hourglass figure is everywhere.
>> You'll see it fluctuate in different
time periods because culture has an
influence.
>> But dude, there are some things that
remain so steady. Breasts are always
going to be appealing. Cleavage is
through the ages. the very thing that
people like look at art, you're going to
see it over and over and over and over.
There are certain proportions that
people are drawn to. It is an
evolutionary cue. There's this whole
thing called peak shift. This is why
women get large breasts or now big fake
butts. They are fertility cues that we
exaggerate because it squeezes something
in the brain. Now, we went from big
breasts being the thing to big butts
being the thing, but you'll notice we
have not gone to big feet being the
thing. Now, why aren't big feet the
thing? Why do people feet bind? Because
it's a signal of your estrogen levels.
And if you have high estrogen levels,
you're gonna have small feet. You are
more likely to be able to bear children.
Same thing with hip ratio. When you get
hips that are too narrow, you're going
to have a hard time having kids. So,
that's not going to be the person that's
going to be peak beauty standard because
it's not peak fertility. Dude, when you
just start running the backwards math of
like, how did we end up here? If you
grew up around in a village in Tanzania,
you're going to find the local girl hot.
That's what you grew up with. That's
what you know. That's the girl that you
spend all your time staring at, augling.
And so, yes, there are going to be local
cues that you might be more into than
somebody else. You might have local
things like the lip banding and the neck
rings and stuff like that that are
specific to that culture that all fits
within that malleability area for sure.
We are 50% hardwired and 50% malleable.
So, there's no doubt that you can nudge
people in a direction and you can get
people to be into things they might not
otherwise be into. But anything that
sends a signal that says I'm not
fertile, it it's game over. You're not
going to have 75 year olds in the ads.
Like you'll see that occasionally when
they're trying to speak to people of
that generation, but even then you're
going to try to get the one that looks
the best. You're not going to get the
one that looks [ __ ] raggedy.
Everybody is getting sucked into
something that that is so detrimental to
their life, to their kids' life. You
need a narrative that says, "Hey,
whatever team you're on, like if you're
from Bulgaria, you need to find the
vision for why Bulgaria is dope.
Otherwise, get the [ __ ] out of Bulgaria.
You are in a real politique world. You
are in a might makes right universe. If
you want your values to be protected,
you better have a strong team." The fact
that she said blonde hair, blue eyes,
that doesn't trigger anything just with
all the Nazi sympathizers and all the uh
revisionist history about like Hitler
and eugenics and things like that. if
she would have said my hourglass shape,
my big boobs. Brook Shields is talking
about her sex appeal and like the
broader implications of her beauty. But
Sydney Sweeney did say blonde hair, blue
eyes. Like what's wrong with that?
>> That was the whole like perfect race.
Like blonde hair.
>> So there was a psychopath one day that
was like, let's say that he was upset.
Do you know what Calipigian is?
>> It's that big ass like that sway out big
ass that's so popular right now.
Actually has a name. Let's say
>> who names asses. Can I Can I get that
job? How do I be an ass as assologist
that names
>> an assologist? We need that as a sound.
>> What?
>> If you have a psychopath that's like I
really like a large behind, right? Very
popular right now for uh you get some
people even before it became popular in
the US in Brazil it was like all the
rage. If you had somebody that was like,
"That's the perfect thing." And then
almost a hundred years later, somebody
was like, "Hey, let's put her in a
bikini or a pair of jeans and be like,
she's got great jeans." Yeah, she has
great jeans. That's why people find that
body type attractive. They found that
body type attractive for thousands of
years, hundreds of thousands of years
beforehand. Looking back, that is for
sure. I think this comes from people
believe in the blank slate hypothesis
and they really think that we don't have
innate desires or uh tendencies that
we're just whatever culture makes of us.
Now if you believe that then it's like
oh my god like to propagate the idea
that blonde hair and blue eyes is
attractive to some people is you're
pushing people down a lane and I can
never be that and so that sucks. But the
reality is that there is going to be a
type of person that's really attracted
to that. There's going to be a type of
person that's really attracted to
Beyonce. There's going to be a type of
person that's really attracted to
whatever. But there are evolutionary
reasons why you can't run an ad with uh
a cow wearing jeans and getting people
excited about it. We just don't have the
triggers to find that body type
attractive. This is also why you can
make a cartoon
erotic. How do you do it? With shapes,
man. with shapes. You just use shapes.
They are [ __ ] pencil lines on a piece
of paper. But by using shapes that are
just ingrained into our brains, spark
something. It squeezes a region of the
brain that makes you go towards it.
Honestly, people who are getting upset
might just be signaling low IQ. She is
objectively attractive. The first time
in a long time where an attractive white
person advertised to a heterosexual
normative audience.
>> Yeah. And I mean, look, making a big
deal of this on the other side is also a
mistake. We've got to find a way for
everybody, especially because this
company's called uh American Eagle.
There's one video where uh the woman
goes, "Well, I don't think any of us
should be surprised." Of course, a
company called American Eagle would be
doing these Nazi signals. [ __ ] that.
Like, what? America is not a racist
nation. Like, that is absurd. And if you
want to go back and say, "Oh, we were
founded on slavery." Welcome to telling
the worst conceivable story about our
country. It's true and stupid because
that is just going to create further
divide. It's going to make people feel
alienated and we've got to find a way to
bring it together. The one thing about
this that hits me sideways is you were
talking about her body shape is
attractive, but then especially coming
from the fitness industry previously,
like body shape is more built than
genetic. And since the argument,
>> who said that? I do not grant you that
uh statement.
>> Okay, that's interesting. Um,
>> now you can sculpt the body
>> though than your eye color.
>> Yeah, but good luck minus surgery. If
you're a woman moving fat around your
body, you were too young to remember
what happened when Madonna came out post
like 20s where there's a certain type of
fat that only young women have. I forget
the name. there's a name for it. Uh, and
as they get older, they lose that type
of fat. It's the sexy fat. Like if
you've ever looked at a woman and
thought
cuz she's got like a little bit of
squish. It's a certain type of fat. It
is distributed on her hips, on her butt,
like it goes in certain places and they
lose that. So Madonna realizing, uhoh,
like that fat has gone, she got yolked.
And when she came back, people had a
stroke. The reality is that you can
sculpt that kind of body, but minus
surgery, once that fat type is gone,
it's gone.
>> That makes sense. But with the eugenics
argument, they say Sydney Sweeney has
good jeans and then she says, "My jeans
are blue. The blue eye color is
unchangeable.
>> She's not talking about [ __ ] her
eyes. This is a play on her, you know,
like it's a it's a great pun,
>> but then
>> given that you are drawing that line
with a pun and it's meant to be
something else, would you even be like,
well, the marketing department should
choose a better pun.
>> No, the marketing department knows we're
going to all talk about it endlessly.
The marketing department are geniuses.
Kudos to American Eagle for having the
guts to do it because they are either
a epic level of stupid or they
understood this is going to light the
left on fire. Now I don't think in their
wildest dreams they could have prayed
for this much coverage but this is what
marketing departments do. So now you can
make the argument that the let her cook
WNBA one was maybe not ideal, but also
that I'm sure they had conversations
about like, well, some people might read
it like this. And they said, yeah, cool.
They'll talk more about it.