Kind: captions
Language: en
what is up everybody welcome back I lied
to you in the last segment because I
said that we would be measured in
seconds the amount of time that we're
down we bit longer than that and I
apologize but I'm gonna make up for it
with the guest that is joining us for
this segment it is none other than rich
20-something Daniel DiPiazza
Daniel welcome and thanks for coming
today you know what you've already
amazed me I didn't even know you could
have a live stream that you were allowed
to legally have a live stream this long
well we have to break it into three
eight-hour segments so only so yeah but
we like did a whole thing like we had to
contact Facebook and yeah yeah as far as
we know and we haven't hyped this too
hard because we're not sure that we're
right but as far as we know the only
ones that have ever done a 24-hour live
or Facebook themselves so we think hedge
hedge hedge we think were the first ones
to do with 24-hour live well I'm honored
to be part of that thank you dude we're
honored to have you here man so let me
give them a tiny bit of background on
how we met and then if you want to give
them some general background on who you
are and what you've done that'd be
amazing so you and I actually met on if
you remember this but from Noah Kagan so
Noah and I got to know each other
because he came on the show super cool
dude love the way his mind works and you
happen to be interviewing him the same
day that we were gonna hang out and so
he ended up bringing me with him - you
met you we clicked and then we did like
a whole thing about books and we
exchanged art was supposed to be top
three I was a little shaking did four
supposed to be our top three books that
have had like a really big impact on us
a lot of fun bit of content and yeah
when we were thinking about people to
bring on to this that we think will
really bring some value to the audience
thought are you it's great man well I
switch careers now I'm a rapper nice
well you in fairness you really are
making music Oh true true yeah actually
I did my um my third album last last
month I'd dropped that but not not music
it's more spoken words like listen do
you have like beats and stuff well the
first one has beats on it do you listen
any any Alan Watts no I know who he is
but I'm not very familiar with him well
he inspired me to do this work they uh
he would but he would've been the best
podcaster back when before podcasts were
ever thought in someone's mind
Allen Watts was just doing lectures
going from school to school around like
Northern California teaching Buddhist
philosophies like that so you'd be into
him old British guy born in the you know
the late late 1800s older guy so he was
going around giving these lectures and I
love to listen to his lectures and I get
so into them he'd go on for an hour and
he just go in and out of these concepts
and I was a great way to learn so I
thought well maybe there's a way I could
deliver information the same way to to
my audience and so I started making
these mixtapes the first one had music
backing it up in the second and third
one which I just released it's there's
no music it's just me
riffing rapping but not not
intentionally trying to really do it in
rhyme no there's no rhyme it's just me
it's just it's like a lecture it's
almost like a personal podcast but the
idea is just yet changing up the flow of
how people receive information because
everything the information is not really
the commodity it's me so I'm I'm gonna
guess so that there is a pretty
substantial difference and now I'm super
sad so you played me one track and when
they had music I thought it was dope so
I'm curious when why you dropped the
music and then - I'm guessing that there
really is a difference between just a
normal podcast and what you're doing so
is there like tonality and rhythm that
you're playing with or is the big
difference so I so now that the book is
out I started to do a lot of what is the
book because I think this also give
people some context on you so this is a
book right here so rich 20-something
ditch your average job start an epic
business and score the life you want so
that's the book and you really came up
up start entrepreneur built something
from nothing really early in the social
influence space yeah and turned it into
a real business yeah all right so that's
the background now so well so the idea
was after the book launch I starting all
these opportunities to do talks and I
and I realized that some of the best
speakers out there they're ready to go
like if you watch I mean Gary music
example you had him on or other people
in different areas like Noam Chomsky
like Elon Musk they're so deep into
their into their field of expertise that
they don't need to prepare for a speech
not that they don't but you could give
them a topic they can go Tim Ferriss
like this you give him a topic he
rattles off on it so what I realized was
just like a stand-up comedian practicing
a set just like a
you know an actor learning in a line
just like these great speakers I need to
start getting these these almost like
tracks in my head where I can go on a
topic I can say creativity go and I can
give you a well thought-out idea on what
the creative process is like what could
wait we're great artists think about it
and so these these mixtapes and albums
are ways for me to get my ideas out long
form so want to go do speaking events
now I have all these riffs to pull from
mm-hmm you know I love that it's kind of
like a freestyle rapper so much of what
freestyle rappers do from what I've seen
and I'm not of this world so it's a
little dangerous but it seems like it's
not like they're making all of it up on
the spot they've got like certain and
bit sort of plug in it'll do so just
talking about this today you'll do some
freestyle rap I just made this sounds
you today at freestyle records come in
there with some writtens that are like
really clever then they'll take elements
from the surroundings and so it sounds
like a current like fresh right off the
top of the dome thing but they have
elements they've already thought of so
me I'll have like five or six blocks
that I could talk about if you say talk
to me about freelancing and I'll go on
that then I'll pull in information about
sin over there or I'll you pull stuff
from you you and I'll make it relevant
all right
no that's super cool and so what made
you pull the music out that was like the
angle I was like [ __ ] I'm so into this I
know you said you're a badass you love
the music I liked it too it's just more
production time so true you know true I
don't want to be able to get it out yeah
I have like a super not secret at all
fantasy because I've said it out loud
before I really want to partner with
like a big artist so I don't know if
you've ever seen my impact quotes which
is a little bit like what you're talking
about but more emotional where I'm
really trying like impact quotes I think
about performing sure so in a podcast I
would never get into that zone
especially not if I'm with somebody
so impact quotes is a performance and
it's a single take or how about this
it's one take there are times where I'm
like okay I [ __ ] that up I need to
just fly let's scrap it start from
scratch and I'm and I'm trying to get
into that zone but my fantasy would be
to team up with like a DJ and really do
something not just with the music but
like full-blown with images and really
go [ __ ] hardcore that would be a lot
of fun but for the exact reason that you
pulled the music it's so much time like
to get
an artist to create music specifically
for that they're never gonna do that to
have a huge following or there are small
audience but sorry they have a small
audience so this is part of the reason
that I'm so obsessed with building the
following and getting it big is when you
have people's attention the number of
opportunities that open up the number of
people that want to do cool [ __ ] with
you like it is not that I have a lack of
ideas it's that you need more mass
behind you before you can do it
otherwise you have to throw money at
everything and that's how you go broke
all right we have a fan question here my
name is Dylan I'm 10 years old I'm a
vlogger how can I make an impact on
children this is Nisha Khanna my man Dan
you'll take it away that's it I'm so
happy we're looking at this camera
that's you're a camera hello
that's a great question if you're 10
you're already winning I don't even
there's I could pretty much say nothing
to you and just the fact that you're
watching this and you're asking that
question tells me that you're on the
right track
yeah that's that there's a quality the
question reflects the quality of the
asker I'm so curious can we get them to
answer if they're still in the feed are
you with your parent yeah where you buy
your sis a leaf on your phone right if
they're by themselves I'm gonna have a
stroke okay I want an official answer
that one why do I keep looking over here
what are you doing at a computer I keep
thinking you're the one this is you
right you're right there with the people
all right so I'm so curious
so you think Nisha's the parent and not
the well okay let's respond to Dylan
because Dylan is oh my name is Dylan hi
live billing and this is like early in
the day yeah it's the first eight hours
so it's like this we're just now in the
second eight hour check about a little
too early for a mistake like that yeah
all right so we think Dylan is chilling
with Nisha
that makes it okay Dylan yeah look I
mean the first thing is you guys start
putting your work out there so you're a
vlogger and I think that the biggest
thing now for you is gonna be getting
the getting used to being creative and
putting out there publishing it right
it's it's a little bit scary it can be
scary to put work out there it can be
scary to think people might make fun of
you or maybe you're worried that it
won't look good enough but right now I
know it's really hard to
perspective there's no it's impossible
to have perspective at ten but the
reality is you have probably honestly
you about two decades to get to the
point where that work can really start
to build and get really good yeah we'll
start to notice a lot I'm curious do you
think that Dylan should read the
comments when he puts work out I think
it might even be helpful for I mean
Misha if that's your mom maybe even
disable the comments that's interesting
so I'm conflicted on this because here's
the truth Dylan you're going to have to
toughen up and you're gonna have to take
some hard criticism but God would I have
been prepared for that at ten absolutely
not
so for you to get where you want to go
you're gonna have to hear what people
think the bad news is that so one I read
virtually every comment that I get
really uh-huh a hundred percent that's
that hurts me so but I will say I went
on Joe Rogan I didn't read a single
[ __ ] comment so I listened to Sam
Harris and he goes let me let me tell
you right now don't read the comments on
Joe Rogan like he didn't tell me
personally I was listening to him doing
a podcast he went on Joe Rogan and he
said that the comments were so like god
I don't remember what word he used what
it made me think of was like Neanderthal
ik like they're so just like slinging
mud and calling names and he was like
yeah I'm never reading the comments on
Joe Rogan again so going into it I knew
okay I'm not gonna read the comments on
Joe Rogan some of the team read them and
they're like oh my god like definitely
don't read these so that's the audience
but I read the comments that come in
from this community for sure like deeply
and I take what they say very seriously
and so you know I think you're right on
the money but now how does Dylan think
about the comments how does he let that
shape him because some people are just
going to try to hurt him that's it there
there aim in life is to wound him so but
at the same time if he can hear the
feedback from the people that really are
just giving him real feedback they don't
have ill intent but they're really
giving him something that might be
useful that allow him to sharpen and get
better god if you can find some way you
know and maybe like you said it's it's
Nisha's the answer and
[Music]
[ __ ] goes through and pulls the comments
that are positive or constructive and
avoiding like I'll tell you right now if
you write a comment and you're like Tom
you're a [ __ ] and don't explain why
I'm a [ __ ] if you explain it I'll
listen and if it's like you're actually
trying to explain why what I did makes
me look like a [ __ ] or come across
like that I'll leave it but if you're
just like Tom you're a dick I delete it
because you have to tend your garden
right so the truth is impact or my you
know fort slash Tom bill you is not a
place for freedom of expression it is a
place to empower other people and I
shall act as such and so if your comment
is useful and it's criticism that I can
use to get better and then thusly help
other people I'm all for it if you're
just slinging mud and being a jackass
that [ __ ] gets deleted but it's got it
it's gotta be like on the flip side if
you can if Dylan can get through that
period you know with the help of parents
and support and understanding what's
going on first of all it might it might
not even there's a good chance that
people could be weird in the comments
bells people might be really nice right
that does happen a lot of times or the
majority of them are nice hopefully we
can hope people that will be they will
be and second if they are kind of a
jackass it's gonna really toughen you up
for like school at ten no question I
can't even I suppose really exposed to
that much public scrutiny at such a
young age so it's really hard for me to
imagine what that might be like but I
can also think about myself now and
think yeah it's toughened me up like I
had someone tell me the other day though
they want to throw me in a you know
wheat Thresher cup what that was you
took the time to look it up yeah I was
like oh this is interesting is like yeah
Shami off very rough way to go what do I
just what articles bro
yeah I write blog posts I don't know why
they never make you wanna chop me up so
we have to move your mic a little bit
closer and here we go alright we're in
business now so funny I put that on the
floor so I wouldn't keep bashing it it
keeps popping back up alright it was
good am I supposed to do something with
it
oh I'm just like at any time draw on it
nice
I thought we gave up on the would you
rather 'z well in honor of that one I
wanted
I would let's get straight to it would
you write this is this is a property or
email this do it no I'm telling you this
team does not play around they have
everything you see is because this team
is amazing oh all right I know would you
rather be the worst player on the best
team or the best player on a great team
wait repeat the question yeah that that
that gets a little nuanced here let's do
that one more time would you rather be
the worst player on the best team or the
best player I think they mean on a good
team I mean that's not that's like
saying do you want to be a C or a d-list
or in LA or an a-lister in Atlanta yes
nicely what's your goal is your get your
goal to be well I mean you know it
depends on your goal like if you want to
be an a-lister some some people's their
need won't be satisfied until they're an
a-list or in LA there is no in-between
right but me probably I I think I'd
rather be an a-lister because because
you don't have to be the number one you
don't have to be Will Smith to be very
successful so you can be very successful
in a niche and then your niche which is
small can also be really big like with
impact the whole impact brand you might
end up only affecting like X amount of
people well not the whole world but you
might have end up you might end up
hitting a significant sliver right now
so let's just finish I'd rather be the
biggest player in a smaller pond I think
it's more manageable you can meet people
you know you know cheers everyone knows
your name there's nothing wrong with
that there's also like a point I try to
make is if you have an email list let's
say you have an email list and people
say I want to get a million people on my
email list or I want a million people on
Facebook or but you know the viral goals
one hundred thousand impact theory yeah
awesome right Madison Square Garden at
its peak is 22,000 people so think of it
like that you have for Madison Square
Gardens that you can reach with a
message in a cleaner away because if you
ever been on a microphone in a stadium
you know echoes hello hello hello hello
they can barely even hear you you know
they can hear you clearly when you have
a following like this and so you don't
need to have a huge following isn't it
enough to have you know 100,000 emails
doesn't need to be a million to make the
change you want to make maybe maybe not
you make the choice yeah I think that's
the
the only right answer is there is no
right answer there's only like what
serves your goals like for instance with
us raw numbers is so meaningful to what
we're trying to do so emotionally it's
not like oh I got to have it to look
good and I got to keep growing and I
know that like our obsession with
getting our numbers up like especially
now there's like this backlash against
people that have big followings like
like you don't need that big following
bro or people that have the huge line
like I don't give a [ __ ] about like the
numbers not about the numbers for us
it's it is quite literally yeah like we
need both just unbelievable unparalleled
engagement and we need big numbers
because the two things were trying to do
one just pull as many people out of the
matrix as humanly possible and if I'm
not reaching them then a no chance of
pulling them out and then the second is
to leverage it from a studio perspective
to create the ultimate kind of content
that we want to create which is
traditional narrative I need big numbers
otherwise we're never going to be able
to we'll be taken advantage of by the
system so while we get our feet under us
while we get projects out there while we
generate a library of intellectual
property I need the numbers in order to
go to the negotiating table with power
so those and that's why we all of our
content is free because the trade-off
here is I need these numbers I need you
guys to share the feed if it's adding
value because that's how we're gonna get
the power that we go to the table so
it's one of those where as an individual
they don't really even have to think
about it's not a give for them in that
sense but we need the just the raw
numbers one to get guests two getting
guests helps us build relationships
three and let's just walk in - let's
just say Netflix - be easy and we've
developed us a TV show and we go to
Netflix and we say look there's five
hundred thousand people and our
ecosystem of three million that are
galvanized around this show and we've
been putting it out as a comic book or
whatever and so now there's like a big
audience they're really excited for this
to come to market if you want it then
we're gonna retain some of the
merchandising rights so anyway that's
where I would actually give the opposite
answer so I'm the guy that you were
describing at the beginning which is I
need to be the a-lister in LA like
that's nothing else will do for me well
you know
move you have a game show set in your
house so so that would be your your
tracking nicely you're tracking nicely
yes but you know what yeah and that's
there's I think that's like as it should
be
I think it's as it should be you look at
people that's because you're like you're
on your you're on your path you're going
you're riding a horse and direction it
wants to go right for instance like I
think that what where the problem lies
is like when you become obsessed with
numbers that don't mean anything to you
right it means something to you to have
that ability to pull people out of the
matrix but for some people were like I
wish my video had more views you're just
like for what why you don't need a
million views in your video to do what
with you know so but so viral is like
inconsequential to purpose and if your
purpose is that I need to put a lot of
matrix and yeah you're gonna get your
numbers up people gonna want to work
with you man I've seen your facebook
video I'm like is he sponsoring this or
what why does it have so many he just
put it up I was absolutely of use so
what you're doing is working thank you
so you should keep doing that yeah and
then you know that is a matter of like
you have your ecosystem and then you
keep kind of an open eye for what trends
are popping off so that you can kind of
like ride the wave ride the wave that's
the thing to most people make this
mistake of thinking like they asked me
like what's how do I go viral how do I
blow up what's the what's the secret and
really what the secret is is you peel
back the layers first of all it's like
mastery of a skill so this isn't your
first time hosting a show you've been
you've figured out how to like create
content like yeah this is a newer
venture but you've been honing this
skill for a while you're obviously also
you already have a natural like interest
and ability with like hosting people
talking to people it is you're clearly
in your lane okay so there's that plus
there's the years of practice
plus there's now being observant of
trends you know that video does very
very well so you've set up your life to
make it easy to do great video because
videos really well now you don't need to
have a studio like this to do great
video you don't need to do video like
tom bill you but you can do great video
and if that's what's tracking then it is
no coincidence that you'd be spending
years working on your presentational
skills building up your relationships
and now you're doing video and oh you're
lucky impact Theory blew up you know and
to be clear there's also money in this
you put a lot of money and time into
this you have a staff but you don't need
all that you need to be honing the skill
and then watch me for the trends that's
what I do with Instagram my thing was
writing I'm really good at writing okay
so I studied that so I worked on my
writing I interned other under people I
worked for people I studied I got really
good at writing I watched the trends I
saw the instagrams gonna take off I
hitched on Instagram it started using my
writing to build websites and pages that
people signed up for and I filled up
classes the size of a college course you
know to do that
watching the trends plus the skill
already developed you're doing the same
thing you can do that too but probably
what most people try to do is try to
skip the they try to skip right to the
second step which is what's the trend
but you got to match up the trend with
the ability that is really [ __ ] clear
and so important really important I hope
people listen to that one I don't know
if that's come from your rap battle
practice or not new one like that was
great yes I mean that was well thought
out
it is so 100 percent correct so people
are paying attention that one all right
fan question from Cameron RN what is
your definition of hustle do you believe
there are limits on work ethic and drive
that's a great one I know you don't
think there's any limits on workout they
can drive what's the interesting man do
I believe that there are limits um your
whole thing is like showing us that our
potential is unlimited
yes and now let's back into that there
are 24 hours in a day right so dams are
yeah I don't know man are there limits
yes because how about this you probably
should put limits on it because there
should be other things in your life that
really help you get a deep sense of
fulfillment right like not everything
should be hustle so from an optimizing
the human perspective unless you're
gonna start counting meditation as
hustle which okay I could hear that
argument but I
yeah I'm I'm not a guy that like always
needs to be on a meditation hustle right
present right now really I'm grinding on
my thing right I'm sure I feel like I
give you a thing if Gary starts
meditating he's gonna grind it yeah
exactly right
presidents buck right now
dude I love that like he's amazing so
what do you think uh I think that
limited hustle yeah what and part of
reason why I mentioned Gary is I think
his work is great too and but I also
think people try to emulate that style
of mentality too much that really is
just the way he is and you don't have to
like fake it you don't have to pretend
like you always want to be hustling a
few if sometimes you need something else
to like break it up so that you have
some sanity and you're right hustling
24/7 you're as an entrepreneur someone
that has that type of programming you're
always meeting about your business
anyway but like last night for instance
it was 10:30 or 11:00 and I you know it
worked for most of the day Sarah was up
- she's working her busting ass - and
it's like at 11:00 o'clock I'm like you
know what I'm just gonna choose to stop
working right now and I can pick it up
in the morning and whatever doesn't get
done between now and time I wake up is
gonna just have to deal with it because
I'm gonna spend some time and we're
gonna just not do that anymore and that
just has to be one of your modes you
can't me personally I cannot look
because I need the asset I am the asset
you are the asset you're the asset if
you can't really if you're not really
around this whole thing shuts down like
even though you have people and a team
and systems if Tom isn't good it doesn't
really go at least for this part of the
business so you have to shut down at
some point every day except for today
it's a very special day yes very true so
I'm a huge believer in hustle and I love
that I love that mentality and I
definitely consider myself a grinder oh
yeah definitely consider myself a
hustler hard my thing is that when
you're leaving it all out on the field
then you don't feel bad when it's time
to take time off right like - look when
I decide to veg the [ __ ] out like I
don't have any guilt about that
whatsoever because I've I've played hard
like I I live in accordance with my
goals there's no question so that's me
and even Gary like he takes them off he
travels he takes vacation so I don't
think there's anybody that's that's
gonna last that's really grinding around
the clock well I mean or you die at 27
yeah which I mean and to be fair like I
used to actually I thought it was so
funny when I was a kid I would see these
reports online of like
or the regular newspaper back for anyone
who remembers surprised magazine
yesterday someone asked me a day they
like to remember the movie Groundhog Day
I said get out of here come on
anyway um I see you like how old are you
I've seen movies Tom seeing movies
Barnes you you're still in your 20s yes
I'm almost 30
okay I was born 1988 88 wait man you're
so far ahead of who I was
so far I know but not really look at
this [ __ ] okay so I'm in my 40s
aren't you 53 I wish I were 53 because
then I would look good but sadly no just
kidding I'm just kidding well I was
gonna say that um that yeah I mean the
the hustle like it eventually will come
to a point where you have to make a
decision and whether like who you want
to be and to be the best version of
yourself you just need rest
you gotta sleep I know you do too I
you're up and I see you're up working
out early but I know you rest and you
relax new me Charlie my thing is I tell
people all the time I prioritize sleep
I'm up early because I go to bed early
yeah well time to go to bed 9:00 p.m. my
keys malicious yeah it's yeah I when I
was waking up real early that was time I
had to go to bed too
I'm not doing that as much right now I
used to do like between 4 and 45 for 45
now a little bit different just because
I'm not doing the book thing I'm not
writing a book but um yeah you have to
go bed early to wake up early it's not
it's not like you're staying up until
2:00 and I'm waking it before now that'd
be [ __ ] yeah and I don't set an
alarm so I literally get as much sleep
every night
yeah that's pretty cool to not have to
do that - I do that too and I woke up
about 7:15 no alarm and you're like oh
this is what it feels like to not be
pestered as soon as I wake up great you
know I still I still just check my
emails first thing Oh
which is the worst I know it's so bad
yeah I'm just I'm I'm immediately
addicted to it that's so interesting
I am repulsed by email it gives me
anxiety I have trained myself to feel a
deep and abiding shame if I'm checking
now I'm being shamed like like you know
by by product areas my shame is so
various building over into I feel a lot
of anxiety about email - and I have
gotten better at it but I'm not good at
it interesting yeah
all right we have a fan question here
this is from Rob Tyson bigger companies
are starting to hire entrepreneurial
creative type people
create new verticals within their
companies also known as intrapreneurs
could this be an opportunity for
entrepreneurs if they have the freedom
like entrepreneurs but with stability
does that make them entrepreneurs
alright well it's this is fascinating
so in this can you feel the judgment
that entrepreneurs are somehow good or
better
so let me hopefully set anybody out
there free that doesn't want to be an
entrepreneur which is a high-risk
endeavor being an entrepreneur is not
better there's nothing better about that
so it's just gotten really cool and by
the way I love that it's cool and I
think that that's gonna create an
aspirational culture around learning to
execute at the highest level so I
[ __ ] love that I think it's amazing
it used to only be actors and musicians
and now like entrepreneurs are the new
rock star and it's really exciting and
fun and we can build followings I think
that is so cool so I'm not bashing out
I'm just saying it isn't better it isn't
better than being a lynchpin and to me
those are the choices so intrapreneur
the the greatest entrepreneur I've ever
met is Jay salmon who wrote the book
disrupt you I love Jay so amazing this
guy is awesome a bully and for his cup
for companies and just walks away like
something is there's a billion made you
a billion made you a billion yeah it's
incredible his rolodex is ridiculous and
because he's made so many people money I
mean he can just get virtually anybody's
attention at any time a good point
very impressive and so there is
stability in that and that is a very
valid path to choose whether that make
some entrepreneurs or not to me is
irrelevant like they're badass change
makers yeah 100 percent linchpins 100
percent no no one no one goes to someone
like Jay and says yeah but what are you
though you were not your neighbor like
listen yeah you did him on here I have
on my show too
he's just a smart guy who understands
organizations he can he doesn't need the
label he can go in and out he can start
his own thing he can start someone
else's thing you can help you out there
are opportunities for entrepreneur isn't
another guy who is really good at
thinking like this critically is Jay
Abraham another Jay so no Jay Abraham is
like a very very high level like I would
call him like a legacy marketer he's
like Tony Robbins
number one guy Daymond John calls him
his mentor so so Jay Abraham is like a
very old school but like very high-end
thought leader when it comes to like
customer retention preeminence is his
thing and and he's really good at like
looking at a company he has this this
like anecdote which he tells in some in
his books about how he was able to like
see the opportunities within companies
especially even before influence was a
thing as much and see where the gaps
were and fill them in with different
products and services opportunities
there's tons of things for you to do now
I mean there's so much opportunity as a
as an entrepreneur because part of what
we're looking for is for you to teach us
how to connect with each other like if
you part part of the opportunities
entrepreneurs it's not just to create
new products which create new
connections it's a grey and and you can
do that really well with a company that
already has the assets you don't have to
make the assets and the connections you
can just do one of them it's a really
good point and I think is really about
being honest with yourself about what
you are what I'm excite what is exciting
for you what your goals are what they
demand so based on my goals and wanting
to control my art and that which is how
it started originally I wanted to
actually direct the film's now I want to
be producing the film's at a much higher
level but it required me to become an
entrepreneur in order to generate the
finances to control that yeah
so that's what my goals demand so I
wasn't a born entrepreneur but I had to
slide into that role so people really
need to decide like what resonates with
them internally what resonates with
their goals like what is it what do
their goals actually demand and from
that decide whether you want to be an
entrepreneur or an intrapreneur a
lynchpin or just quite frankly somebody
who lives a stress-free life all of
those are incredibly valid choices that
can lead to a deep sense of fulfillment
you just like have to be real instead of
like getting caught up in the cool
factor it's like starting a band when
you don't give a [ __ ] about music ya got
to do that that yeah it's like okay
everyone's doing your ATAR courses now
but like I don't like guitar right so
what's the gut are though can you play I
can but really badly
really everyone can play a few songs and
an instrument really badly yeah
chopsticks on the piano yes
actually used to be able to do that all
right we have another fan question this
one is from Christopher sighs hey Tom I
am a part owner in a hummus come oh I
love hummus comes up a lot on this how
do we get customers to know about us
once we are on the shelves we have no
problem getting into stores just
figuring out how to get people to know
about us so I will say that the the key
here is one what can you negotiate with
a store in terms of presence doing
discounts being in their fliers being in
their advertisements all ideally at the
local level because I'm sure what's
happening is you're getting into stores
at the local level versus maybe at the
chain wide it's certainly much easier to
advertise anyway at the local level and
I would build on success locally move to
the next one get success there move to
the next one because grocery stores look
at something that's called a turn rate
if you're not meeting the turn rate well
you may get on shelves easily if you're
not selling at a certain velocity
they're gonna pull you out they have
what are called minimums so make sure
you know what their minimum turn rate is
so that you know whether you think you
can meet that and that you're doing the
things marketing and advertising that
you need to do now when it comes to food
if you can't give away your product then
you probably have a real problem so I
would with any store that would let us
if I really believe in my product I
would actually target stores that really
let you go in and do demos so you're
gonna go in with a demo person an
awesome demo person someone who really
knows how to get people excited about
the product and get in there
demo the product get people amped about
it and go from success to success to
success much better to start small and
really crush it so you've got great
numbers you can go to the next store
manager or the next franchisee and show
them the numbers because that's what
everybody wants to see even if they like
the product they won't necessarily bring
it in if they don't think it's gonna
move units so if you have that success
story that's very powerful I'm actually
writing about something you said which i
think is just an amazing just funny very
simple idea if you can't give your
product away you have a big problem yes
if you give you know and there's a bunch
of protein bars that you couldn't give
me I've done bodybuilding shows or gonna
like you know like you know fit that
expose and stuff I'm like oh throw it
out I just trash it if you produce
something and I won't even eat it for
especially with food eat it for free
correct
if you give me an event t-shirt and I
wouldn't even I won't even wear as a
free shirt why it's almost a burden to
give it to me because now I have to
throw it out or do something with it
right it becomes more why would I want
like a Northwest fishermen's Expo
t-shirt with a logo on the breast it's
it's just it's selfish of you to make me
you know I think I would wear that it's
anything with food so yeah if you can't
give it away
that's a really smart one I'm gonna
start using that nice all right got
another question here from John Philippi
love the learnings coming from this live
feed though I questioned telling a
ten-year-old that they can't get
perspective at that age and that he will
need to wait two decades to get an
audience etcetera do you think that
limiting or realistic I mean he's ten
and brain is opened up to ideas and
concepts most of us weren't aware of
till a much later age what do you think
yeah fair point fair point I mean I was
rolling my eyes and I was like actually
you know fair point here's my thing I I
have just misses my own it's an opinion
it's an opinion my opinion is that you
just have so much growing to do at ten
that vlogging it might you might have
found your like your thing Steven
Spielberg if he'd had vlogging would
have probably done that he was doing
that with his little Cameron his little
eight mill his little you know eight
millimeter camera but maybe you try vlog
innocent annual and you realize it's
actually not the thing the point I was
trying to make was you have a long
runway to try different projects fail
not really worry about trying to get
attention which at ten you shouldn't be
worrying about trying to build an
audience at ten I don't care you
shouldn't just like they shouldn't
really be doing pageant moms with their
screaming at their kids to like fit into
a tutu and a suit you know it's weird I
think it's weird so you don't I just I
just feel like it's patience is
something that can be taught any agent
perspective necessarily yeah you can
have perspective from a ten-year-old
perspective and then you have one from
my 20 year old and 30 year old and 50
year old so yeah I don't think it was
unreasonable what I said but I
understand what it was I'm saying it's
interesting so I think skills and
insights stack so I think that there's a
real cool opportunity for him to present
what it's like to be a 10 year old and
it would certainly deliver me insights
as somebody who I know what it's
to be ten but I don't know it's like to
be ten today I don't know what it's like
to be ten in a universe with social
media so I could see that being
interesting but at the same time that he
is by definition gonna grow more
powerful over time which look at Anakin
Skywalker Wow went straight to Anakin I
knew I knew you'd appreciate it I do
I very much appreciate it and his
midi-chlorians yeah although he turned
out to be kind of thumbs down for you
that's but he had a lot of potential he
did and there was a lot of room for
growth getting sadder by the way he
definitely had a lot of your are bored
Dylan is still in the feed what's up
so what is up Dylan Dylan you became a
big part of this feed my man so if you
want to know if the 10 year old can have
impact you're having it right now
true wherever some tension about it
indeed we are alright so next up we've
got our segment prize which is the book
by our man which we showed at the top of
the hour which is ditch your average job
start an epic business and score the
life you want and then I think this is
also part of it the five classpass boom
so we got five classpass to go with it
to hundreds of studios around the u.s.
this unfortunately is in the u.s.
giveaway question alright so here we go
the giveaway question to win
those items is list your three favorite
millennial entrepreneurs by the way I
meant to ask you speaking of marks
what's the owl tattoo means oh okay so
this is a sorry it's a parrot right yeah
it's a parrot so this is this is an
African Gray African Gray is the most
intelligent parent in the world and can
learn a lot of different languages you
can have conversations with it
they can live like 67 years yeah my
grandmother had one before she died and
so this is a bird that I grew up getting
to know and so like it was a 30 year old
bird and eventually got given away to
another person cuz she died but to have
to have grown up with an animal like
that for so long and have it like you
could be like same as Macy like hi Macey
how it's like good how are you like it's
an actual it's a very smart bird so I
got this in memory of my grandmother
also just a cool little that's just cool
little do you ever read about Alex the
parrot
yeah I remember is that the trainer's
name that's interesting I've never
remember that but you could tell my
grandmother's into parrots so that yeah
the very specific knowledge point that
is if a very specific knowledge
oh you mean Irene Pepperberg nothing
great behavioral specialist yeah
yeah I'm better yeah yeah alex is great
he Amin in a lot of African grades are
like that though they don't just retain
this what's freaky is though them
they'll imitate your voice but say
different words oh so it will be like it
would be Maisie be like in my
grandmother's voice Daniel what are you
doing after she'd already died whoa
kinda a little weird right that's crazy
yeah that's really that's repent that's
a weird my wife grew up with an African
Grey yeah so yeah so yeah she's obsessed
and we went to I think it was a San
Diego Zoo and they have a bunch of
african greys there I walked by the
african greys do not pay me a single
mind my wife walks by and they literally
rush up the little branches right to the
edge of the cage to get close to her
it was crazy it's interesting they're
from the Congo a lot of them are you
know what's interesting too so for
anyone who doesn't know I'm black and
Italian right so I'm you know I'm this
brown kid and I'm running in and out of
my grandmother's house as a kid cuz I
had this hold this bird my whole life
growing up and so for whatever reason
though may see the parrot was like
extremely afraid of my dad who's much
darker than me so I was like maybe she's
racist you know like yeah this racist
way and she's also afraid of my other
friend Mark who's like a dark skin and
she didn't shout he was okay with me
she's fine with my mom so she's racist I
think she's racist i don't think all
african greys are like that though
because they're from africa right y'all
be inc you would think the congo all
right we have another fan question this
one from Amy Marie Stroud how do you put
those boundaries in for work so that you
don't burn out while maintaining the
hustle well are you doing a 24 hour
livestream Tom I don't know what your
answer to this would be yeah yeah I had
a take I mean how do you how do you not
burn out you have to how do you put
boundaries in I think that you go
through phases I think there are
definitely phases I'm sure you can
relate to this building quest where
there were no boundaries and then you
put them in when you probably put your
values in for the first time when you
overstep them without knowing you're
like oh I accidentally stayed up for two
weeks I probably shouldn't do that you
know and then then you start to like you
get
or you get more more practice and
experience like really putting together
a schedule that works for you like this
is the time I like to wake up this is
how I'm gonna wake up and I'm more
refresh and you start to get more
awareness that's why I was saying with
Dylan at 10:00 you just wouldn't know
that you know now at 30 I'm 29 and
months my said no I feel like I feel
like I've been dropped on me you just
realize how to handle things but you're
like oh I don't really wake up that well
at 4:00 I'm gonna do 7 but I can stay up
till this time and you start to
negotiate with yourself but you said key
so yeah you don't have to burnout I
think you just need to be more like more
aware of how you're spending your time
and and be kind to yourself
entrepreneurs really uh grind themselves
hard and I think that that's only good
at bursts mmm so my thing is I actually
don't think about boundaries at all as
noted here by the 24-hour live and I
don't think about boundaries for two
reasons one my wife has very good
instincts about what the relationship
needs and since I care essentially about
two things and that is the business and
my family my wife sort of being the the
very tip of that iceberg that I care
very much about so she's really good at
reading those situations I think without
her I'd probably make a lot more
mistakes and letting you know
relationships go too long without
speaking to somebody because I get very
very focused on what I'm doing and then
the other thing is that I I'm so and I
can't remember if I said that I there
were two things that stopped me from
having boundaries but there's two
reasons I should say that I don't think
about them so one is my wife really
making me good about them and then the
other is that what I do makes me feel
alive
it is energizing to me and so I probably
enough had less boundaries back when I
hated my life that was because I was in
a period where I really had to learn who
I was prove something to myself I had a
really big chip on my shoulder
and it was all about grinding to get
rich and then ultimately I broke went in
and quit and just couldn't take it
anymore I mean that's like I've told
that story so many times I won't go into
it here but post that sort of snapping
point and making the mandate that I
enjoy what I'm doing even if the only
thing I ever taste is the struggle once
I said okay the struggle in and of
itself has to be gratifying it has to be
enjoyable has to be some
that I'm loving doing even if I'm losing
so that changed everything for me so now
it's like like when I'm doing this live
like there will never be a point where
I'm like I just really want to quit
right so there'll be times where I'm
super fatigued there'll be times where I
wish I had more energy there'll be times
where I wish I could sleep but I
wouldn't it wouldn't ever occurred to me
to want to actually stop because I'm so
excited about my goals I'm so excited to
do this I'm so excited to meet myself in
the suffering to prove to the community
how much they mean to me like not in
words but in actual actions that all of
that like excitement just keeps me going
yeah you know what I love too it's that
there's so much so much of especially
like and I don't really consider you
you're not an internet marketer but
internet marketing is a tool that you
use and it's a tool a lot of people use
to kind of like create themselves
automated avatars of themselves but
you're doing this here live and so it's
just you it's not you're not like
there's no stage magic going on here
besides the lights it's like you're just
here talking to people and it's it's
work you're gonna be hearing people go
to bed and when they wake up
yeah and you're so you're working for
them and you're doing you're doing a
service like I think it's great man and
I think that you've done a couple really
interesting things obviously like Quest
is great but I think that the purpose
behind those things like creating
something great for nutrition you told
me about your story about how your
family could really use something like
this now they needed this knowledge and
you created a product like embody that
and then now you're doing content that's
designed to like get people to think
about things in different ways there's
like there's a lot of meaning behind
that so I could see why you might want
to be up for 24 hours I get it you know
I get it Powers you and there's an
unlimited supply of that energy too
there's no cap on being pumped about
really pumped about what you're doing
yeah and I think that's you know one of
those really really important lessons
that I learned that I hope people don't
have to learn the hard way that I did
and kind of terrifying cuz enough people
told me to like hey follow your passion
stuff and I didn't and or I fooled
myself into thinking that I was
passionate about money and then when you
really stop and think of like what the
[ __ ] does that mean like money doesn't
do anything yeah it's neutral so yeah it
facilitates and then you can do things
with it but money in and of itself is
inert
so alright we have another question here
from George sue by the way getting these
questions from people that have been
asking questions now multiple over
multiple periods is incredible so George
thank you for joining us how do you
balance protection from above from
Simonsen neck while pushing your team to
the limit to outperform their old selves
god this is a great question great one
got an answer for us well I'm not
familiar with cynics so Simon's
basically saying leaders need to protect
from above so you've got all of your
team you need to come to their aid
protect them shield them from shitty
leadership above or unreasonable demands
or whatever the case might be you need
to push them well he's saying how do you
balance those right um I think I think
example is the easiest way to show what
you'd like to have done without having
to tell people to do it the first the
friends just like building an audience
of any type but the first idea that you
want to go into building a team is
finding people who already have the same
mindset the same worldview because then
you want to convince them that the way
you're doing things is the right way for
the most part I mean they're really
trained they're training but like you
won't nee