Kind: captions Language: en can't wait to see what comes up we got some new stuff today we'll see will I fall on my face die on the way or or will we crush it this isn't us at impact Theory being in a bubble there is a whole world of hyp successful entrepreneurs for whom it's not enough to have made a ton of cash they really want to do something [Music] all right we are on our way to Red Bull they have the red bulletin podcast which they have been kind enough to invite me on and let me tell you this is a lesson in um always be kind always be seeing how you can help people because this was set up by one of my former employees who has since gone on to Red Bull which is how this connection has happened I'm excited to be reaching the Red Bull audience um they're obviously ambitious men is how I look at it so people that are um hardcore driven and that is certainly a sweet spot for me and who I'm trying to reach because that's who I see myself as what's up home girl how you doing it's so good to see you so good to see I'm so what do you want like what do you want badly if what you want is to really eat a lot of amazing food like I'm not your guy so don't come to me for advice on that because I'm about the flip side of that coin which is I want to eat it and I don't and that makes me feel like a badass and so for me I'm trying to manage my brain chemistry like anyone else I want to feel good about myself and if eating all those things and not caring about what I look like made me feel good and that was part of my identity hell yeah I'd rock it like I I literally do not have any judgment on people the only people that I'm sad for are people that want to be this way and live in the opposite direction and so torn up about it somebody who's not conflicted yeah man like that's amazing I so love the act of improving what I'm capable of whether mentally or physically like I love that act the way that some people like to smoke a joint like my thing is that that moment where I'm like whoa I can lift the weight I couldn't lift before um I can read faster than I used to be able to read um I know more about Neuroscience than I used to know uh I'm able to this was really powerful in my life I'm able to shorten the amount of time that I spend angry or sad or whatever because I understand brain chemistry and I can begin to take control of my own brain chemistry like all of those things like they make me feel good about myself and they allow me to navigate my life in a more effective way meaning it takes me to to my goals faster when I actually made money was when I walked into my partners I said I'm not doing this anymore here's your Equity back if I don't cross the finish line I shouldn't get anything for this I have no interest whatsoever in chasing money ever again I'm going to go do what makes me feel most alive if I can make money at that that would be awesome I'll be very grateful but I'm never going to prioritize money ever again and let's take just a funny meme for a second come to the dark side we have cookies now it's funny it's cute but there actually is something to that rage is intoxicating rage has a Clarity and so you actually have to warn people not to get too sucked in because if you're an anxious person and I piss you off you're not anxious anymore you're filled with rage and it's wonderful these things serve purposes and so if you don't teach people how to navigate their own this is why I'm obsessed with my control CU it's all about your own mind right I'm not worried about controlling other people's minds I'm going to control my own so once you understand that like the game you're playing is controlling your own mind that the reason Star Wars is amazingly powerful is it literally is this allegory for how not to give in the rage to the anger to all that because while it has this immediate power right and it always talks about the people that go to the dark side [ __ ] powerful but then the light side which maybe takes more discipline more time you have to be more careful it's it makes you more human right which is exactly why it's pitted this machine against man so you can either maintain your and get the power but it's slower it's harder it takes more discipline you have to live by a code or you can just be incredibly powerful but you give up your Humanity but we're not telling people how to extract that and actually think about yourself as an entrepreneur and are you going to be on the Darth Vader side and just think about profits be a clever marketer and take from people or are you going to play the long game be the Luke Skywalker understand that yes it may be a little harder to be delivering value all the time all the time to prioritize your customer over profits but in the long run that Humanity especially now with social media you're going to be rewarded for that you have to play the long game just got done with the Red Bull podcast interview was a lot of fun Andreas the interviewer was a phenomenal interviewer uh I judge them Always by are they able to get me beyond my normal Loop so I'm at my happiest when somebody is asking novel questions that I haven't heard before which he did in Spades the questions that he asked really um took us into fun places all right from me and the wi monster This Is Us signing off we had an awesome day thank you guys so much for coming with me covering multiple forms of content one of the coolest podcast interviews I have done in a while and just for sharing in the genius that is this team surround yourself with badass people go out and execute and when I say go out I mean right now go execute [Music]