Kind: captions Language: en excellent for the podcast podcast yeah so welcome to everyone here brought to you by impact Theory everybody I am Alive with agent Smith today this is a brand new thing for us we're going to be going deep into the impact Theory episodes every week when we release an episode we're going to do follow-up gonna dive into a little bit deeper talk about the episode we're gonna have some rotating guests coming through the co-host with me and we should add that we do that'll be a thing forever so for anybody and everybody watching us at home and we may have aired a little bit I'm being locked into each other now because we can't really so yeah we have a live audience and that's gonna be part of it the podcast is we want to hear your community we want to hear what you guys are curious on and our goal is to reward engagement for early engagement with the content so roughly an hour after we launch an episode we will be doing this a lot of broadcast so that people can come and ask questions so there's anything in the episode that you wanted to go deeper on you want more information you want to challenge you think someone's crazy like that's the kind of stuff that we want to hear about the reason we wanted to do it as a podcast is I feel the one thing that is missing from the main episode is there's there's not a lot of intimacy and while I work very hard to make the guests feel comfortable with all the cameras and everything it never feels and so I really feel like that that's been a hole in our content game it's getting something or raw it's also a great opportunity to really take the idea from the episode yeah this really well said and I was thinking about one of the ways that my wife I consider movies is you know you watch a movie and you love that movie and you go dig into the experts right so that's part of the fun is going a little bit deeper and the show that really sparked this for me is the talking dead so we've got Walking Dead and then we were able to release again and enjoy the take on the episode in the in the after show so wanted to create that vibe where we could as a community come in we do a brief intro as to who were covering today that would be the one the only mr. Michael Strahan who's very dear friend of mine so cool god I'm telling you guys we love him I've joked around during the episode you know if you ever get a chance to hang out Strahan take it and but people like him that are so effervescent and bubbly and the thing that's so you're developed this is such a big guy so like everything about them should be intimidating and yet he's so sweet and fun and prone to bear hugging people just being around them and is fun and then there's the flipside he and when I say fun Bogota meanness he's very good at making people feel special and that's something that I've really taken away from him into something that I want to do more because if you know you have it in your heart you don't know how to do that like he's I couldn't be but somehow he may be episode is called escaping the matrix of perseverance and he's just dogged in pursuing his goals and what he wants his life to be and he ties because of it but I want to ask you you think someone Wow that's a that's a great question you say we need to talk about it from these microphones I would do in a city I will let you know when someone lets me know so I think that there are people that can wake themselves out of the matrix I think there's people that need to be woken up out of matrix and I think that the end result is indistinguishable so I don't really worry about whether I'm one of the people that woke myself up with somebody else wake me up or I hope people don't take pride on oh I woke myself up so I'm better than people that have to be woken up you know I think we all live and continue on those sorts and you know whether it's stuff you learn from your parents or friends or content that you watch it soon I think it's relevant so I think there probably are some people you know people that break the cycle if you look at people that have been abused there's often somebody who breaks that cycle and so even though they were abused they don't go they don't end up abusing somebody else and those were some very beautiful stories of transformation and those are people that probably encounter a lot of along the way and it's impossible to answer whether they or they encountered something from a stranger or whatever that came I think that fits more with how I see the world but it probably was and encounters somewhere along the way but it comes down to way to do with that but I wanted how do you teach yourself so this is something that really came up with a book rip and she talks about and I actually had a big figure in my own life that grip maybe that one thing that isn't it's sort of the thing you've ever haven't you've done oh right I'm a little ashamed to admit that even I had that preconceived notion in my mind and it was something bill but she makes just a really compelling argument in the book no even even something like bread or work ethic or whatever is buildable so it's a muscle you've got to learn to flex it and I find that creating a small ways for you to win and earn credibility with yourself is really the way to do that and so I'll shorthand out with the gym right so we all know I don't like going to the gym but I do it five is a week and the reason that I do it five days a week is because because I don't want to do it and people are always pushing me now like should we be focusing on how you love it the good things you get from it and that's a fundamental misunderstanding of how I'm using it I get that that's not true for everybody but I'm using in his way to gain credibility with myself to do something that I know is advantageous but that I don't enjoy doing and what I get out of doing that is knowing that okay what I her goal and I recognize this stuff as being important to that goal I'm gonna do it whether it's fun or not because I believe in that goal enough and so that is the thing for me that builds that work ethic and oddly enough restraining it was the same thing and I think that the gym is universal I just think a lot of people don't do it but I think if everybody went to the gym five days a week what they would learn and gain from that mentally is unmatched by anything else that I can think of and when I say gym by the way it could be gymnastics it could be showing up at the batting cages it's it's some physical endeavor that becomes very taxing that there's actually an element of pain to it and I think that element of pain is actually pretty critical because what you learn to do is take control of your own mind to not be steer entirely by the impulse to avoid pain and seek pleasure because you learn to delayed Asian you learn to suffer for something that you really want and how do that I think is born framework happiness so it starts small you do the little things you show up your curly you know a 20-pound weight and pushing yourself to do 22 and a half and then you know a couple years later you're capable of so much more and the same is true of the mind so you know if you're 20 to 50 pound of weight is discipline or as grit or it's work ethic that's really interesting so follow-up question that might be related to that and you'll see Strahan talks a lot about happiness right his book is wake of happy and you talk specifically that happiness is a choice and it's something that you have to program your mind for and something that you create but it's one thing to say other thing to do it put on a smile where I'm super stressed out how do you how do you do it what's interesting that you say that we can't all fit a smile on our face so that is the one that we can all do and it hints at the bigger reality of how do you construct happiness so Strahan talks very eloquently about how he used his discipline goal-setting and growing stronger and things to find what I call framework happiness uses different words but to find that framework happiness coming something being something that you're proud of and that that is you know one of those choices that makes you happy but there are very simple things like restraint really talks about in the book he talks about neurology he talks about the state of neuroscience he talks about the neuro chemistry like he really didn't just skim across the surface now okay I was honestly surprised by your look I kind of thought it would be another celebrity book where they you know the publishers know is going to do well just because you're a celebrity and so it doesn't necessarily have to be well-written but it it is it is incredibly well written it's well researched and you can feel the depth of it so I feel very comfortable in saying that I think you know the the angle that stratum is going down and the truth of how you construct happiness is to really understand the anatomy of the brain the neuro chemistry in and you know anybody that's listening to me for the first time my world changed and I began to learn about and it's that concept that boil things down to its physics you know for me I wanted to understand the way that you can might work so if you want to be happy please don't believe the brain works it's like wanting to be a doctor without your standing anatomy it's just not going workers it's a fundamental lead to your job to understand that so to be happy you have to understand how the brain is working the chemistry that makes you feel good so that you can take control of that and faking a smile to go back to original work I'll be demonstrating not faking a smile actually pumps the neural chemistry of happiness it's very weird and it's something that people need to be really to be careful about because if you start thinking negative thoughts you can feel negative if you start forming your brow and you can feel negative but the converse is true if you're in a bad mood laugh out loud right it's a trick I use all the time if I'm just in a piss-poor mood you cannot stay in a bad mood if you laughing about you literally can't do it I mean that from a neurochemical standpoint you cannot stay any better than if you laugh out loud and if the first five seconds don't get you there ten seconds later if you keep laughing right no it's it was total [ __ ] man he was totally faking but even in doing it I started to feel silly which put me in a better mood you were smiling because that's just what humans do right in their start firing and it's just it's contagious so it is a choice and at anytime no matter how is your days you could make a simple choice like that a lot how about and here's where it is true you're not going to want to you're going to be in a bad mood the last thing you want to do is be a jackass and laugh out loud but that little voice in your head is and once you fight start finally listening to that voice everything will change do we have any questions from our live career-making barely hear you so should we I sense this audio game why don't we move them way closer and then get them nice and close they don't care about one juror and that look like it's true I disagree so I'm but yeah don't take them too far back because if they can't hear it yep just trauma position hmm can we turn it rotate how do you do that bear with this guys bless you for being such sports here well there we go can we come even closer now the volume is perfect Thank You Daniel alright sorry about that guys this is uh it's that first episode yeah so I've got to get this stuff down all right better we're good give it a thumbs up here [Music] so now you're rotated like this though show them you keep going walking around alright so part of the episode Michael Strahan talks about his relationship with his coach and that was a super interesting party episode for me because he they were just had each other they were butting heads they were and he was able to break that down find common ground and completely transform his relationship with his coach it's a relationship with the team coaches relationship with the team just have this ripple effect so everybody goes through times in their lives when they are butting heads with somebody and probably multiple times throughout your life and work happens in your family everybody needs to know how to defuse these situations or to find common ground so wondering if you like how did you react to that part of the episode because for me it was it was profound the way that he was able to find you know empathy he was been able to empathize with Tom he was able to think about you know he's just another person he has his own needs and desires and when he saw him playing with his kid I think it was was a recurrence so like the ability to change your perspective on someone who you don't like being around so there's a couple things that work there and one is what I call filling your heart with joy and I know that sounds stupid and I wish that there were better words for that but the truth is everybody needs to learn how to fill themselves with something positive so to cultivate that warmth and this is something I think a lot about because when I think about about persuasion and rallying a team leadership just in general one of the most overlooked parts of leadership is the ability to affect the way somebody feels about you regardless of what they say regardless of what you say that it's that gut visceral level and there's a fascinating study that was done I forget the guys name but real guy lost all short-term memory just like the guy from lamento if you've seen that movie and what the doctors found was if you went in introduce yourself and then left the room and came back he wouldn't know who you were so he wasn't able to form those short-term memories but if you shook his hand and had a pin on your finger so that when you shook his hand he got poked the next time you came in and went to shake his hand even though he didn't remember who you were he wouldn't shake your hand how crazy so there's a part of your brain that is I'm gonna guess it's more limbic in nature it's more emotional it's it's not about rationality it's probably and I'm out of my depth here but I'm gonna guess it's you know more mammalian lizard brain it's like that just sort of gut instinct reaction so even though this person could not remember ever meeting that person and if you asked him why won't you shake my hand he'd make up a story oh I don't doctors make me uncomfortable I don't like to shake their hand right total BS I don't shake the hands of anybody wearing a white coat whatever the case may be he would just make it up on some level we're all forming this really deep gut level reaction to people and when you can influence that when you can show people that you care about them to the point where they feel it in their gut so it doesn't matter what you say right that you have filled yourself so sincerely with a positive feeling about that person that they feel that right and that's that's what I love about what happened between Strahan and Coughlin is after they had their tussle and he likened it to two dogs that have been circling each other for a long time and once they finally got into a fight then okay now they could look at each other through fresh eyes because they then knew who each other were and that's also an important moment is being willing to fight for yourself being willing to stand up for somebody and and finding that line between not being a gasps and arguing with everything out of somebody's mouth because you feel like you have to stand up for yourself and knowing what to let slide but knowing when okay you're now trying to abuse me you're not respecting me and I'm not gonna tolerate that [ __ ] like that's finding that line is beautiful and we've all seen somebody who's nervous aggressive and they're insecure so they're aggressive and we've seen people who are calm assertive these are Cesar Millan's words which I always found really really fascinating people that have the confidence to not push back on everything but you hit a line that they have and then they're gonna push back and I think all of us have to develop that in ourselves and then once I did once they got into their scuffle and they could see each other with fresh eyes and then I think they both did a really good job filming themselves with you know a beautiful feeling for each other and could could see each other and and doing that I think people have to practice and hold themselves to that standard all right I think it's time to talk about the matrix so obviously the matrix is super important for you in your life it's also very important with Michael and you guys talked about in the episode what do you think it is that resonated so strongly with the two of you I mean this is a movie that was a blockbuster hit that millions of people saw but not everyone took away the same things that you guys did so it's kind of what what do you think it is maybe that you're dealing with in your life at that time where it really hit you and also conversations it's interesting so the the matrix is the first thing that Michael and I actually bonded over so we met in New York I went saw the live with Kelly and Michael being filmed and then went backstage and sat in his office and and I can't remember but I set it off the cuff like oh you know the matrix really changed my life and and he was like oh my god me too I was like wait a minute like what do you mean he was like it impacted my football career and I don't think I would have one the accolades that I ended up winning including Moe sex in the season had I not seen that movie and his answer to why is the very reason that I think that it it resonated with us and I'll get to why doesn't resonate with other people in a second but the reason that it resonated with us is he realized watching the movie and it's that great moment at the end of the movie where neo has been shot you think he's dead and then he wakes himself back up and they try to shoot him again and he just holds his hand up and says no oh God every time I see that I get the chills because in that moment you realize and obviously it's a dramatization but you realized that he has realized that he has more control than he thought and just going from not believing to believing he now had more capabilities and that is the power of the matrix the matrix is an allegory about that it's an allegory simply about the fact that you have more power and more control than you realize and once you realize that then you can begin to develop that power you can learn kung fu you can do all of those amazing things that they do in the movie through a process of learning and practicing but it starts with that belief right you have that whole thing in the beginning of the matrix when he first wakes up and they're doing kung fu in the dojo and Morpheus keeps saying to him you know don't try to hit me hit me you really think that's air you're breathing you think what I'm able to do as anything to do with my muscles we're in a computer program right doesn't mean anything to do with any of that and once people realize that the matrix is their mind their mindset is exactly like the matrix and if they believe they can do something their chances of actually doing it skyrocket but if they believe they can't do something their odds fall to virtually zero so you know it's that notion of you miss 100% of the shots you don't take sure and people don't take shots because they are so convinced that they're gonna miss that they just don't try so watching Strahan go from okay if I got one second a game that's already so difficult I just wrote it off in my mind possibility to get to and he said watching that movie made him realize that he was doing that writing off process then he was limiting himself by thinking I got one I could never get to and so once he said I got one now I'm going to get two I'm going to get three that everything changed for him and you know that is why that movie even all these years later for me is is the most important film I've ever seen I think for me I it's one of the greatest films I've ever made just even purely artistically it's phenomenal yeah but sitting at its core is an ideology that is super interesting yeah love that movie and obviously a big part of what we're doing here yeah and the movie we're gonna talk about it endlessly because the part of the reason that we're gonna get into incubating talented creators is because modern mythology right now while there's no short supply of modern mythology and what they're doing with the Star Wars universe is really really powerful and just amazing and taps into something was literally born of Joseph Campbell and the power of myth but the book by Joseph Campbell the power that sits at the heart of what we're doing here and what we want to do with impact theory is show people that once you understand how to look at an interpret pop culture when it's done well there's a lot of amazing amazing ideology hiding in plain sight but people don't know how to read and people dismiss movies like The Matrix or Star Wars as as being you know popcorn munching movies but we want to help people create that kind of art which entertains and look entertainment is value number one if it does not entertain people won't pay attention to it it's like dieting if you can't make food that people choose based on taste they're never going to stick to it okay so a very narrow band of people will deal with that a very narrow band of people will seek out you know content like this which is you know ultimately educational but if we don't do a good job of making it entertaining as well then people just aren't going to watch and so compliance is issue number one so we want to help content creators like that and then teach people teacher neither we look at that so I want to pause and see if there are any questions from the community yeah we have one from Mickey on Facebook in the episode Michael talks about believing it and it will happen and I wonder if you guys believe that if we set amount of work into getting great to be excellent in being extraordinary being capable of things other people are not capable of what happens at that moment then it comes down to belief then it comes down to desire then it comes down to who at that moment right when it counts can stay focused and actually have the vision that they're gonna do it then yes then you see moments like that where Strahan you know calls his shot like [ __ ] Babe Ruth and then they actually do it because at that moment his belief and his team's belief outshine the other teams and they've put in the work they've put in the work and at the end of the day like and that's as a company that is the metric you know we've all talked about that we're gonna hold ourselves accountable to is do the people that we help going to do things and if they go on to do things that sell which we see is an exchange of value and value creation is at the epicenter of this company if the people that we help are able to sell things if we're able to sell things and we will never sell our content so I mean really [ __ ] clear about that when people know we're gonna give this away we'll tell you exactly how we're building the business fact if you go to in fact theory calm right now you will see the three stage layout that we have for how we're going to build our company steal it try to beat us we are happy and the reason I will give away all this content that we thought would tell people exactly how we're gonna do it people won't put it away yeah I think people just won't put in the work and so that becomes the greatest moat in in all of history is only execution matters all right so Michael Strahan talks about how he's able to just flip the switch right he goes head off sack for 10-yards loss on the field he becomes a monster ever he's famous for that yeah do you think that that is an important skill to cultivate you think everyone should be able to flip a switch in some way in their life because I know you've talked about how you prepared for things right you sort of do this in your own way though first I just need to acknowledge famous myth that that is a sexy question I do I really think you do I think you have to cultivate that and I'm somebody who is very genteel by Nature and so being tough did not come easily for me and that's something that I've really really had to focus on and I remember somebody early in my business career telling me that I didn't have to kill her instinct and I actually still think that's true I don't have to kill her instinct at all but knowing when to push back knowing when to go hard knowing when to flip that switch and absolutely under no circumstances are you gonna take no for an answer and override every base instinct that you have any internal voice you have that is screaming for safety that wants you to back off and and you know just get out of the line of fire like being able to overcome that is the only path to success for sure so I'll give you an example from our recent history so our dog Wookiee escaped and got out and we live in an area that is rampant with coyotes and you know when she got out everyone told us like a look the chances that your dog is still alive or virtually zero and I said I don't accept that and I'm going to exhaust my mental resources talents energy we'll all of it before I give up because the person that I want to be would do that right like I think of her as my daughter and under like I'm the [ __ ] guy from taking right literally that's what I'm thinking I am thinking believe music oh I'm going to be sent so I'm literally and this is why movies are so important to me in that moment I started thinking in movie terms and I'm like all right I'm picturing myself on that phone someone has my [ __ ] dog and I don't care what it's a coyote or not or she's just lost whatever but like I have a particular set of skills that I've spent years building and I will come for you I will find you and I kept saying that my head I will find you and I remember at Lisa's right here she can you know strike me dead if I'm lying she was obviously upset and I took her and I said look we're going to find her we're going to get her back and we went ham we went ham like this whole team rallied around everybody was going crazy I called the k-9 unit and they were so shocked they're like nobody calls us on day one and I'm like well when else do you call like let's give this movie right now and they must have told me we're not coming like 10 times I'm not kidding like they just kept refusing we're not gonna come we're not gonna come because it's so hopeless and I said look that doesn't matter like I want you to come out and they just kept trying to say no and so I know I have to find a way without damaging my relationship with them to convince them to come and so I won't waste your time with explaining all the different things that I said to make it very clear that I was gonna see this room and if I had to be walking out in the brush myself then that's what was gonna happen and so when she came she said Tom you're very persuasive and you know so because she was like look if you'd set off our alarm bells if you pushed and been a jerk we wouldn't have come but we really felt like you were wasting your money long story short we go out we spend six hours walking around in the brush looking for the dog that is descends at 3:00 a.m. by the way so everybody here on Team impact Theory knows I would do anything for them because they were so amazing walking around with me out there with the k-9 unit knocking on people's doors essentially doing our best to get arrested for breaking and entering you know to attract this little Pomeranian down and ultimately the the k-9 unit at least gave us a narrative to understand which they bring two dogs one that looks for live dogs one of the books were dead and the dog that looks for the same the composition didn't find anything and the one that looks for live dogs walked right to a particular part of the street about a half mile from our house and sat down to indicate this is where the scent trail ends and so we knew where to put signs up and put signs up all over the place around that area and the next day we got a phone call you know I think I have your dog and they did in fact and we got our back it's incredible and so I guess just to wrap it up that was me flipping that switch right sure so I'd love to spend my life just out of the line of fire and not taking responsibility and not forcing myself to push for it but you have that that's which so then how do you cultivate that how do you learn how to flip a switch identity now it is identity 100% and until you make the demand of yourself that you are the guy from taking like when I watch the movie taken and this is why we are so obsessed with creating this kind of art and helping people who are out there thinking about the stuff that movie gave me what I needed to say like I would be that guy right in that moment if it were my daughter I would be that guy like I would have the chills not just thinking about it I would go that far I would do those things I would kill to get my daughter back right like you've got to know who you are man you've got to know who you are and to know who you are to me is not introspection about looking at your natural state it's about defining yourself it's about saying this is who I want to be and I'm gonna make the choice in order to be that person and so I want you take in other people maybe just eating in popcorn I'm now running through my head I'm forcing myself to imagine it's my wife my wife has been taken how far do I go right and look I get it it's a movie but it's a movie that really can help you build your identity and for you to say in that circumstance I would go that hard you know the one time that I've had somebody threatened to call the cops on me when they refuse to see my wife when she had 103 degree temperature because they didn't take our insurance yeah it's in like an urgent care clinic and I was like I'm the [ __ ] guy from taking you're really gonna be like you're gonna tell me no you're gonna say that you're not gonna see my wife I'm freaking out over here she's got 103 temperature I know the brain damage starts at 102 so I'm like flipping out now I didn't it's not a winning strategy people say they're gonna call the cops on you so clearly I went too far but it was like and it wasn't I wasn't like cleaning feces but I had clearly I was growing more and more angry by the second and you you just have to construct that identity and when you have an identity that says I would go that far for this person that I love and the moment arises where you now need to prove it you better [ __ ] prove it right you can't back off at that moment and then still have that identity so for me to be consistent with the person that I'm trying to be in moments like my dog going missing or my wife having 103 degree temperature I can't back down I refuse to allow myself that's really interesting a night I think you know I want to push you on this because I think that there is something else to that plays into it and being able to flip a switch and I think it comes down to ritual so it's both the identity that you're creating for yourself that how you're going to define yourself and then the rituals you do you use to prepare yourself to get into that state and ritual is very important to Michael Strahan he talks a lot about it especially excuse me especially with how he builds his team and how he builds camaraderie throughout the team he talks about going into the office every day saying good morning shaking people's hands giving them a you know high-five pound about a hug what whatever it is to have that connection and to me it came down to it was more than routine it was actually this ritual that was symbolic that meant something between him and the other person and then got everyone into a certain state of mind to do the task at hand that's really great and rituals are so powerful and you know it's interesting that you bring that up so one of the most impactful things for me out of the book the power of myth was Joseph Campbell says there's not enough ritual left in society and I think rituals and habits are different so I'm talking specifically ritual now which may or may not be something that you repeat but when I got married I I got ritualistically scarred so I'm reading the power of myth and I'm really feeling what he's saying about you know society doesn't have some these really concretizing things because we don't go through rituals anymore and for me certainly where I grew up a wedding ceremony was pretty weak it was in a church which was essentially just a box and there weren't even like the pews weren't even set in place right so it's like folding chairs and I remember there was one of my relatives had their reception at the Sportsman's Club so there's like you know deer head all over the wall and sawdust for the floor and just like it there was no sense of importance to any of it it all felt very transient and so I didn't want that to be the case for me and I wanted when I got married I wanted to know I'm a different person from before I got married to the day you know after I got married and thinking about adulthood rituals where they used to you know taking young boy out into the wilderness and they've actually kick his teeth in or they would circumcise him and you know would be something that had a real level of pain where you'd have to do something to your mind to get through and you knew and no answer on certain circumstances you're different now than you were right before this ritual you are a man now and so I wanted to do that so I went and got a ritualistic scar which is a tattoo but I had the tattoo designed and I never have any intention of getting a tattoo in my life but I wanted to remind myself that I was difficult before nothing so I'm a huge believer in in ritual and there's someone grinding [Music] but yeah so there's a there's just huge important that and this interesting I hadn't put that together so so I think we should pause and see if there are any questions from the community that we can answer success mean to you I really think that there's two ways to answer that there's very traditional success and I I think that we can all agree that success in the traditional sense is gaining mastery and I think getting good at something becoming capable in a certain vein of something that other people are not capable of especially if you're capable of things in a given arena that other people who also care about that thing and are trying to get good you've gained more skills and they have I think people would say that you're successful there's the the pop culture version of success which is Fame and money and those ones are the the red herrings that I think lead people down poor paths but the reason that they those two things will be forever and I want everyone to understand that Fame and wealth creation will be two obsessions forever why because they're useful they're real money's real money lets you do things famous real fame lets you do things you know even just going out with Michael Strahan you realize like oh [ __ ] like he gets access to things that you wouldn't otherwise get he took me to the Soho House and and it's literally disguised and it looked like an empty warehouse and so I walk up through the front door I went in the front door to ask them where the self up house was and so they're like I said do you know where the soho house is and they're like that depends what and they're like who are you here to see and I said on I'm here with Michael Strahan and they're like literally and I was like this is some crazy [ __ ] like this is real like famous people really do get treatment that other people don't get I'm like like a movie movie so it was I was like ok at this fangame is is for real and you know understanding that marketing especially at the end of the day as a game with attention you understand how impactful that is and you know at Qwest we understood like we need to find these influencers they have a level of fame there's people that listen to there's people that appreciate what they do and you can get attention so fame and wealth are real and because they're real and they actually have impacted will forever be useful and as long as they're useful people will chase them the problem is when you chase them in and of themselves they get out and they get ugly fast and as somebody who really sold a lot of many years cheaply in the pursuit of money I can just tell you that flip the script know why you want the money right because money just facilitates something Fame facilitates something if you know what you want it to facilitate and you look at what people do like Bono what he's done with his fame and it's just incredible and he's really trying to have the world and suddenly when you're trying to do something with that you're leveraging it to try to help people I think then it totally takes on a new dynamic and that's how I feel like I'm gonna be putting myself out there in a huge way and I'm getting be creating all this content and putting my face out there and really asking people to share me and share the content because I know what I'm trying to accomplish with it I'm trying to facilitate something else I'm trying to effect change on a global level and when I think about what the no [ __ ] path is to freeing people from the matrix it requires me to put myself out there and put my ideas out there and to not hide behind things anymore and you know I did that for a long time because I don't have that intrinsic drive to be out in front of people I get very anxious so none of that I don't have like that internal need so once I understood what I wanted to accomplish then it was like I had the energy I had the enthusiasm I knew that it I could see it for what was useful now to give the non-traditional answer what success is I think you have to define that for yourself and I think you have to know what you really want but here's what I don't want people to hear in that I don't want people to hear oh it's okay to be less than you can be because you've allowed yourself a definition of success that's safe like don't do that to yourself really ask yourself what you want and if what you want like truly at your deepest is something small and intimate then that's amazing go after that that's beautiful and I don't think anybody needs to impress anyone other than themselves but if you define success in a small way because you're scared then you're selling yourself short and and that really scares me and I and I can feel that movement happening where people are like oh you can define success however you want which people here as I can choose to live a life that's smaller then it would have been if I had forced myself to define success bit yeah so one other couple other questions here so up Cindy's got some fun all right so this comes from success in flip amplified house did you yeah on I gene how do you master your mind and become disciplined so the question is how do you master your mind so I think there's really those are two different questions so how do you master your mind mastering the mind to me comes down to understanding the anatomy of the brain understanding neuro chemistry and being very very honest with yourself about where your weaknesses are and what you're good at and what you're not good at so for me learning about the whole faking a smile and laughing out loud thing came from knowing that I have a very very long fuse so it takes a lot I mean a lot for me to get angry and one thing that really used to bother my wife is how she would be really pissed off about something someone had done something that she considered an injustice and I just wouldn't be mad about it because I can see from their perspective whether they were right or wrong whether it was just her and just amuse someone I could just understand their perspective and so I wouldn't get mad dude I would stay mad for a really long time and I would lose an entire Saturday because and it usually would happen on a Saturday right so my wife and I had very little time when we had to spend together and I would get pissed off about something and then I would stay mad all day and then at the end of the day by the time we've done enough other stuff and something had made me laugh or whatever and I break out of being angry and I would realize oh [ __ ] I just wasted like eight 10 hours being pissed off and what did I get out of it and so once I could identify my goal to shrink the period of time that I was angry because I wasn't gonna focus on pushing back my fuse even farther because I think at some point it's actually counterproductive to never be angry so I didn't want to push my fuse back farther it's already long enough but I wanted to shorten the amount of time that I was angry about something and so I wanted to boil it down to its physics and so for me it was what are the hacks what can I do and I came across this study about faking a smile and started employing and it works just incredibly powerful so you're gonna do things like that and a lot of it's gonna have to do with research to really take control of your mind then you have to practice it right so I'd actually time the amount of time I would stay angry and I made sure that it was getting shorter and shorter and shorter until most people don't even see it flash across my face because it's such a brief period of time so that's how you get control your mind how do you how do you get disciplined yes alright so getting disciplined to me comes down to habits and identity so you need to tell yourself you are a disciplined person then you need to act in accordance with that so you need to set small things that allow you to gain credibility with yourself so for instance I have a ten minute rule if I've gotten more than five hours sleep I don't stay in bed for more than ten minutes once I realized I'm awake I don't always hit it but every day that I do I reward myself emotionally and every day that I don't I punish myself same thing with the gym if I take a day off from the gym like that's not okay right so there's gonna be emotional reward for doing an emotional punishment for not and in doing that creating that identity creating those habit loops alright so do you think that rituals are something we could bring back what would you what would be one you either bring back or create and that comes from Titus on Instagram from try this yeah something we can bring back rituals what would be one you'd either bring back or create so I don't know that there are any that I would let me say this I haven't spent enough time looking at what rituals have existed to intelligently answer the question what I bring back so let's set that aside what rituals would I create I don't think we have any great manhood and womanhood rituals where you transition from being a child to being an adult I think those are absolutely critical and I think not only do we not have them I think we're moving in the opposite direction where there are so few demands made of people that you have people in their early 20s their parents treat him like a child they think of themselves like a child I think that's really problematic and is setting people back and that's why when you get somebody who grows up hard but that hard abrini doesn't break them they become unstoppable because now there are so many years ahead and they've had to do all the mental gyrations to deal with their situation that they just get tough and they use that mental toughness to really accomplish the extraordinary and I think the most amazing case of that is jay-z I just don't think there's a modern example of somebody who's done so much with a heart so that and that's a reason by the way anybody knows JC we want to get him on impact theory because that modern tale of you know self transformation is just unbelievable so that those two and then marriage I think that marriage is I just read an Instagram post about this people want the things in their life that are beautiful love friendship fulfillment they want those things to be effortless and somehow they think that there's it's it diminishes it somehow if you have to put effort into it and that to me is crazy like those are the things you should be putting the most effort into the things in your life that are the most beautiful they're only gonna get that way and stay that way if you apply effort and what people don't realize is you're your neuro chemistry is taking care of the early part of the effort and so it feels effortless to you but that's it's literally like hundreds of thousands if not millions of years of evolution of getting that neuro chemical cocktail just right so that you fall in love but how do you stay in love right so now you don't have all of that evolution pushing you at your back because it wasn't necessarily important from a rearing a child to stay together for more than a couple years so if that's something that's valuable to you that's the goal that you've set for yourself it's gonna take effort you've got to put in the effort to keep that alive fulfillment happiness I mean bringing it back to strands book none of that stuff it doesn't happen by accident it it is a very effortful thing and so I think when people are willing to put in that effort then they can get something incredibly special out of it so that's why I think you you've gotta ritualize it you got it you have to do something it doesn't have to be ritualistic scarification like it wasn't my case but it's got to be something got to do something yeah see you guys talk in the episode of that you talk about Kevin Hart you talk about dwayne johnson as people who respect deeply look up to you know inspired by their work ethic and what they've accomplished and their approach to to their work in their lives and he brings up joy by coming from a place of joy as an entrepreneur and you sort of talk about to that you know if you're going to be an entrepreneur you're going to have to deal with the mundane and do you think that joy is a way to break through that sort of tedium yeah I don't know that I would use the words break through but I think that it's it is very very important to find the joy and stuff and to bring it to the forefront of your experience and I really want people to understand that you can bring it to the forefront of your experience you can focus on it and I'm obsessed with the notion that you get we focus on and so in any day there's gonna be things that make you happy there's gonna be things that make you sad angry whatever and if you focus on the things that make you sad angry or whatever then that's gonna be your experience for the day but if on the other hand you choose to focus on the joy you can feel good and joy is is like eating a bowl of ice cream it feels good so why wouldn't you want to do it joy is you know the hug from somebody that you care about why wouldn't you want to experience it like those are the the rewards that nature has given us for doing things that are you know advantageous in some way that draw us more deeply into a meaningful relationship with somebody that from another illusionary perspective means that you're more likely to be protected or if you're unable to get food at you're sick or whatever that someone's gonna take care of you so it's made sure that there was like this big feel-good reward for developing those relationships so bringing all of that stuff to the forefront I think keeps people's minds more agile I think it it feels great it's gonna keep you going through you know the the banality of things but I think the and when I say that I mean you know of entrepreneurship particularly which which has those painful things but the thing I think makes you break through that is is always going to be that mission right it's always going to be that thing you're trying to do and even that thing sometimes is is not necessarily a focus on the joy so to me they are a little bit different but I think it's super important to bring joy to the forefront on an absolutely daily basis awesome is there anything I would just say that look go get his book waking up happy I'm not gonna get behind every book that we encounter in the show in the same way and and I'll either erode my own credibility over time by equally hyping everything or people will get when I really really respond to something I was super surprised by how much I liked wake wake up happy it's great it talks about work ethic it talks about you know the focus that you have to put on that and the energy and discipline you have to have him and just think it's such a powerful message and coming from a guy that's reinvented himself and done so many amazing things with his life all that required an insane amount of discipline and self belief and and re-watch the episode and really pay attention to the parts where we talk about fear right Michael Strahan he's what 6-3 230 pounds or whatever is some muscle and that guy says you know in doing what he does he's scared all the time and I just loved that I loved hearing that from somebody as successful and powerful as he is that you know he's dealing with the same thing all of us are so check it out and yeah thanks everybody for watching his episode I thank you he's such an amazing person that's well worth watch yeah if you want to read the book you could actually enter our contest and have an opportunity to win a subscription then you can listen to it on to EDX right [Music] okay fair enough the average of the the impact theory team currently is to rise and see how we can alright guys thank you so much for joining us this has been our Michael Strahan episode of whatever called so be sure to submit your ideas we'd love to hear it and as always guys the community is everything to us thank you for engaging with us live audience was awesome we're gonna be doing this after every episode so we want as many people from the live audience joining us as humanly possible asking questions and helping each other that is we're all about life is about skill acquisition my friends you get what you focus on go acquire those skills and until next time be legendary take care everybody