Kind: captions
Language: en
the biggest mistake you could make is to
allow people to convince you that power
is a dirty word if you want to become a
strong and capable person worthy of
respect you should pursue it
aggressively but before you do you need
to develop an understanding of what true
power actually is is it the ability to
get laid and get rich or is it something
far more profound find out right now as
my guest Tai Lopez and I map out the
true nature of power wealth and
seduction
as somebody who has seen the good and
the bad of money and power up close what
is it exactly that you think people get
wrong and why does it matter so much to
learn and get it right let's take them
one at a time
wealth yeah I've been poor and I've been
rich and I've been in
between wealth is better probably but
More Money More Problems too I always
tell people think about life as like a
curve and you call the kind of the
efficient Frontier when I had no money I
was sleeping on a couch in a mobile home
I remember seeing $47 in my account and
going and had very little
happiness then I built my first funnel
and I was one of the first people to use
Google AdWords it was 2 months old and I
went within 9 months I was making
basically 8,000 a month on autopilot W
my happiness went really high then I
remember really when you really start to
make money make a million bucks a week
or whatever it is I lived in Beverly
Hills the first month I was there it was
a big house 17,000 sare ft so you needed
a a fleet of maids and I used an agency
a maid came worked one day month later
get a lawsuit she said she slipped on a
banana peel wanted money wealth that's
the banana peel effect of wealth in the
US all of a sudden you become a Target
so what happened on that curve my
happiness went up all a sudden I started
make you can make too much money then
all of a sudden your happiness plateaus
then you're like Mark Zuckerberg who
last year spent 32 million on private
security Jesus that means you have
credible threats against your children
kidnapping you're spending 2 and a half
million a month on security his
happiness has now gone over the cliff
and he's you can actually be so wealthy
you're back to where you were when you
were poor Rockefeller there's a book
called Titan he's the richest man in
modern times 600 billion net worth in
the book you can read in about the 1890s
he reached the Pinnacle of his success
but he was attacked by the US government
there was a news reporter this woman
that was the thorn in his flesh always
saying he was a scam and blah blah blah
and he lost all his hair in his 50s from
stress all of his hairs eyebrows
eyelashes hair and he he had a Moment of
clarity where he said all of the money I
have made has not compensated me for the
stress I've gone through meaning it's
too much
so that's my answer on wealth find the
point which for most people is going to
be you know six figures of profit maybe
seven figures when you start going to
make eight figures the banana P will
affect your somebody your best friend's
going to try to steal your money the tax
guys come and show up and go well that
did you was that a real business expense
so try to find the optimal point on the
efficient Frontier now you asked about
power my main Mentor in the last 10
years has been Dr David bus he's maybe
the most respected living evolutionary
psychologist and I have a fe I like to
always have one male mentor and one
female and Dr Helen fiser who's also one
of the preeminent scientists I came to
them one day and I said you know there's
four M of motivation for everybody I
said what do you think of my theory Dr
bus he said I think it's a decent theory
he always has his own improvements but
the first m is material things the
second m is mating the third m is
movement SL Freedom the fourth m is
Mastery SL status what we get wrong
about ourselves and others when it comes
to power or
wealth is not understanding that almost
every wealthy person that I quiz into
their unconscious mind x-ray into the
mind they're not really driven by
material things there's a lot of people
who seek money because they like the
fourth M Mastery status or power so when
it comes to men men are much more driven
by power I'm already seeing the results
first time I launched this quiz 6,000
people took it the first day in about
190 countries so I'm getting good data
and I'm finding a pattern I ask at the
end is your sex male or female I don't
get into genders sex okay I notice a
consistent Trend men care about Mastery
status power women do occasionally but
rarely um and that makes sense our
ancestors the men you know n maybe the
second smartest person I've ever read
you know n said the will to power this
is the force that drives Earth Donald
Trump Joe Biden they are there because
they had the will to power they were
like I want Power um the lobbyists the
pharmaceutical companies we think they
just want wealth but there's men sitting
there that want power more than
everything very few men if you give them
a choice and say do you really love
money like I'm going to give you
material things you get all the jewelry
you want okay you get all the jewelry
you get all the luxury designer clothing
but you have no power status very few
men will take that but if I say to you
look bro no jewelry no
roxes but you walk in a room and men
fear you want to be you men 80% of a
time take that so power is a very sex
specific thing
women uh um or at least the female sex
don't seem as driven by that but but to
be clear I find about 20% of women are
also driven by status now if you hold
your hand up I've never seen your hand
can I see are you right or left okay so
this is digit index ratio pretty good
science some scientists disagree with it
but there's about 40
studies you have a lot of testosterone
you're a very driven ambitious person
this you're very similar to me this is
higher this is prenatal
testosterone Androgen kind of recept
when you're in the
womb you get like this dosage which sets
the course of your life you are probably
more driven when you see a hand like
this and you and also you can do other
testing to to find this out driven a
little bit like n the will to power the
will to be known the will to be
respected you have a podcast you're
building a personal brand by the way
there's nothing wrong about it sometimes
people try to go no that's not me I'm
not
materialistic I'm more like Einstein I
don't believe that much in free will you
know if you read the the Walter Isaacs
in book on Einstein pretty smart guy
he's like that a free will doesn't exist
now that's if you're a Quantum physicist
you'll probably disagree and say that
Free Will does exist if you love power
some of it's predestined you can see it
in the womb and so I think men have to
come to grips with their Will To Power
because the will to power also can drive
you can be your demon you know it can be
your angel sitting here or it can be
your demon wealth and power are like a
pitbull and when they're on your side
they're wonderful guardians but if they
ever turn against you they'll rip you to
shreds that is very succinct so the
thing that I I agree with all of that
and the thing that I would add is once I
came to understand that the true nature
of money is to be a facilitator in and
of itself it doesn't do anything I mean
if you really think about it and this
the analogy I'm about to make made a lot
more sense before uh crypto but what I
used to tell people is money cash only
has potential heat energy in and of
itself you can burn it it will release
heat that's really all it has except for
the fact that we all say that thing is
valuable and therefore as long as we
believe in it then it will carry um some
further potential in it but the
potential that it has I think people
always think it's going to make them
feel about themselves the way they feel
about other people that have money so
they look at that person and they admire
them they want to be them they're driven
by Envy I've heard you say that I think
that's pretty accurate and they think oh
all this envy that I have for that
person if I get the money I will feel
complete powerful amazing but the
reality is Money Can't Touch how you
feel about yourself yeah and so
ultimately I think the thing that people
strive for is to feel a certain way
about themselves which is why if you say
to somebody you can be feared and
admired I think there's something about
that that and there is an element of I
think part of that particular question
the thing that turns them on is oh
they're going to fear me yeah because
people instinctively know that they will
then be able to wield their power yeah
because if I were going to Define power
I would say it's the ability to manifest
your will and I don't mean manifest in
like a woo woo sense I mean manifest as
in you close your eyes you imagine the
world you want to exist you open your
eyes and you actually go make that world
come true and so the person
who that I mean maybe Putin is even more
so just because he controls the country
but when I look at somebody like Elon
Musk and he can seemingly kick off
billion dooll companies uh at will I
mean it's
bananas and that is somebody who
imagines going to Mars and builds the
thing necessary to get him there
including the legal battles and things
that he's going to have to go through uh
to make it all come true the just
brutality that is something that
difficult that expensive that high risk
and so all right you've got wealth which
is really it's just a facilitator it's
it's not going to touch who you are but
everybody thinks it's going to change
how they feel about themselves then you
have power which is really about the
ability to make things happen in the
world right and on that one I think
people tangle up because everybody not
everybody it's become come so
commonplace to be disgusted by somebody
like me who says I'm here seeking power
right I come seeking power I am trying
to get as powerful as I can now if you
think that means I'm trying to hold
dominion over other people and extract
from them so that I can myself have I
get why you would think that's gross but
if you understand power the way that I
understand it which is you power
agnostic I could use it to manifest a
will that is horrible Hitler enters
stage right right or I could try to make
the world a much better place I can
bring things to the world that are
wonderful Gandhi Mother Teresa right
they had a Will To Power that was
extraordinarily strong it just manifest
in a way that we can all get behind
versus somebody who's doing horrible
things but if people are able to tease
the sort of emotion that they have
around what they think money is without
ever really thinking about it or what
they think power is without ever really
thinking about it from the reality of
these evolutionarily granted
tools like if they can tease that apart
then they can say okay I'm going to
bring these things on I'm not going to
pursue wealth for the sake of having
money I I there are things in my life I
need to facilitate and money is the
great facilitator therefore cool I'm
going to need some amount of money and
then hey I have a vision for a better
world and I want to have impact and so I
need to get good at manifesting my will
but I don't think people understand that
you need to read the denial of death a
famous book on this subject I would just
say I agree but remember the Pitbull
analogy power wealth absolute power
corrupts absolutely and so the denial of
death is an interesting book on the
subject of when we what happens when we
seek power so you recommend I read that
as a warning uh not a warning but a a
deep dive into the repercussions one of
my I think my mentor Joel Salon used to
say the worst thing in life Tai is to
grow old and realize you got good at the
wrong thing so I'm a big fan of what's
the go deep and what's the unconscious
motivators that everything that we think
we perceive we want power and we want
money is the conscious mind but like
Freud said by the way much of what you
said was Freudian and nian you know but
the mind is like a Iceberg 10% above
water 90% sitting below so I would say
you have prob the way I would see you if
I might be so bold please in the
unconscious mind is you have a genetic
predisposition towards Mastery and
Status your mind your conscious mind you
brought this up we justify to ourself
this is kind of the concept you know the
kind of outdated forian concept of the
ego the Su you know the had the ego and
you kind of have this super ego which is
like so Collective Society but the
simpler way to think about it is our
genes make us want something
unconsciously and then our mind
justifies it everybody just momar karfi
you know Kim Yung Kim Jong Un he does
not see himself as a bad man he sees
Adolf Hitler if you there's a very
famous story about Adolf Hitler he kept
a picture of a guy behind him and this
was an English soldier in World War I
there was a battle I think it's called
Yi breze is how you pronounce it in
Belgium
a young Adolf Hitler unknown to the
world s foot soldier comes out of a tent
or a little Hut no gun he comes out with
no
gun an English Soldier has a
rifle and Adolf Hitler young Adolf
Hitler says Don't Shoot Me I'm unarmed
and the man said for a split second I
thought I'm going to kill him anyway
he's the enemy but he said I didn't like
the morality of killing an unarmed man I
let him go that was a Hitler that man
felt guilty on that that's 19 17 16 17
about
1939 okay guess what happens that man
feels guilty every day Adolf Hitler
keeps that man's picture calls him on
his birthday annually no joke thanks the
man and Hitler perceived that in the
conscious mind is proof that God was on
his side he had a vision for changing
his people was the time when people were
more nationalistic all countries were
nationalistic for the most part so Adolf
Hitler had this he used his he had a
genetic predisposition he had a horrible
family upbringing he had a dad who was
abused him physically high levels of
narcissism if you read there's a new
book about the family of Adolf Hitler I
just read it about two months ago you
know his dad if you know how to read
people his dad had NPD narcissistic
personality disorder we now know under
fmri machines you're missing gry matter
in your brain so you don't even know
you're a narcissist his dad's a hyper
narcissist has all the attributes of it
um Adolf Hitler we know now narcissism
is like 78 hered
heritability it's insane so we think so
I told you I don't believe in Free Will
Adolf Hitler is born this man who is the
product of a narcissist he then goes
through Wars put on by big governments
which caused PTSD for people he comes
out of this already with a genetic
predisposition to be a little bit wacky
on top of that he sits through World War
I probably has literal artillery
reverberations it like causes Mental
Illness but he never saw himself that
way he saw himself as a god Warrior and
he had proof If he was on the show Adolf
Hill would say what do you mean I could
have been shot the English man the hand
of God came down and said I have a
special purpose for this man so you have
to we always have to I have to be
careful that I'm not justifying my
proclivities my genetic
predisposition and
saying by golly this is the right way
now I'm not I'm not saying your way is
wrong I'm just saying I try to think 360
about myself Adolf Hitler was wrong he
was a madman and he um his will to power
uh was a complete lose lose he lost his
life Germany lost lost my grandma's from
Germany my grandma met Adolf Hitler in
1936 out of park her sister I mean her
best friend Molina meshman who wrote a
bet New York Times bestselling book you
can read um and is dedicated to my
grandma in the forward asking my grandma
for forgiveness cuz Mita meshman turned
my Grandma's family in and the SS kicked
down the door my grandma always told me
she remembers it before she came here to
California she escaped um my grandma
knew it was a mad man in 1936 my
grandma's read people he came in a park
Malita meshman that were both about this
was in 1936 this is when Time Magazine
the mass media was stupid back then they
made you know Adolf Hill was the man of
the year on the cover of Time Magazine I
think it was 1936 so my grandma's born
in 18 so she's 18 years old Molina
meshman says
Maryann there's an amazing man you need
to meet he's giving a small talk in our
local park my grandma goes there she
says a car pulls up there's 50 people
100 people there there's no top on the
car you know it's convertible Mercedes a
lot of billionaires made in the uh in
the Nazi regime and War and he starts
yelling my grandma's like I hated the
guy right away I don't my grandma didn't
like people who
yelled will the power
jeans we think we have free will did
Adolf Hitler have free will Einstein
said no now I when I say this on social
media every Tom Dick and Harry writes Ty
you don't know what you're talking about
I'm like oh yeah I'm supposed to believe
you over Einstein I'm like Believe It or
Not Einstein was a fairly smart guy um
now there's newer physicists that
disagree quantum physics kind of shows
that things can appear out of nowhere
which is closer to our conception of
morality that people make a choice but
there's still a lot of machines that we
literally have that show before you take
an action it appeared in your mind in
the unconscious 10 seconds before or
10th of a test second before meaning
what you perceive your conscious mind to
say to do your unconscious told you to
do it we're the [ __ ] of our brain so
going back to you this is a long- winded
some people say I Yap but hey I'm a
professional yapper you might be
listening every once in a while in a
yapping session there's something to
take away
um I think you are and me and everybody
in this room we suffer from something
called fds frequency dependent selection
ction nature says I like to diversify in
every country in the world women when
they give birth is about 50% male sex
50% female sex there's a value in sexual
reproduction that's why there's two
Sexes some species don't do it ferns
don't do it lesser evolved species ferns
earthworms they don't have male female
sex but it's a
diversification in a community like in
this room I know in this room not
everybody sees the world like you you're
more of a Will To Power about 25% of the
world especially men was distributed the
genes to seek Mastery status power but
nature or God is smart if there's too
many people and I'm more like you if
there's too many people like
us can you have all Leaders with no
followers you must have people who
follow you can't have only Architects
for a beautiful house like you live in
you need somebody to be able to build
the house so nature fds frequency
dependent selection says all right we
got enough of those guys let's present
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v.com impact I just did a did a with
women's CEOs it was amazing women
sometimes score as their unconscious
motivators 95% mating some men do too
there was so nature goes I want some
people who care about love and family
but I don't want them all because I need
a few gangas
cons I need a few I I need sometimes
population gets too big I need the
scourge of God that comes through and
modulates a population so they don't
overeat Nature's been doing that for a
long time a Tilla the Huns stalins Putin
I'm not justifying what they do I'm just
recording history this is the known
history of man nature says I want about
25% of people who actually like material
things there are people who get
tremendous
pleasure from holding a stack of cash
it's not me and you do you keep a lot of
cash in your wallet nope yeah I have a
cousin he is of that fds nature said I'm
going to give you the jeans he likes
physical things you know who those
people become those people become
sometimes are great artists because
artists is holding a thing like a
sculptor they like the thing
Michelangelo was probably a thing driven
person he says I saw in the sculpture he
said I saw in the Rock the treasure he
could see that's a material driven
person me and you I I don't care like if
if I didn't wasn't on camera I I'm I
don't know what I'd be wearing right now
remember wearing a tank top I'm not when
I did my here in my garage video people
didn't believe me when I said here in my
garage but here's my new Lambo but you
know what I like more the material
things knowledge because I am a movement
Freedom person so you it'd be
interesting I haven't quizzed you but
you may be let me ask you this you got a
choice I wire you a billion dollars okay
you're already rich but let's say I wre
you a 100 Bill okay
cash no after tax but you must be
celibate No Love No romance for the next
years and and your wife you got a great
wife I was just talking to her you guys
got to live apart for 10 years you're
just a solo
man or you have a massive love and you
got a million bucks is all you'll ever
have in your bank account which one are
you taking million bucks very easy
okay next so that's mating h higher than
material okay
next you can have the
love this million bucks in your bank
account at all times not extraordinary
wealth but
wealth no Freedom you will have to go no
further than one mile from this house
people can come to you no freedom and
you must work on a 9 to-5 schedule
normal 9 to 5 Monday even if you work
for yourself Monday to Friday okay
so you get the love no Freedom or you
get the freedom but your wife got to be
aart no sex for 10 years which one you
take I like this I would really need to
understand the I mean the the reality is
I would trade nothing for my wife so if
we had to be apart for 10 years
basically you could do anything but Rob
me of my health and I'm always going to
choose my wife but that's my wife versus
if I were single I would be say the
first month you met her uh first month I
met her I was not in love yet so but no
women no sex 10 years that would are you
taking the
freedom that would be that would be what
I would advise myself unless I'm no no
but I care about the unconscious where
are you going um what would I have done
back
then even now fast forward pretend you
had been single all these years you just
met your wife you're getting along three
months but you going have to break it
off and you have ultimate Freedom you do
what you want no schedule you travel you
got a little bit of money not much but
life has nothing better to offer for you
than love so I'll take love okay love
last you keep the love but you're an
unknown Soul you wield no power you need
will no respect you have no real impact
on the world you might have it on your
mom dad you know friends you're
anonymous but you got love or you have
the Ultimate Will To Power you are both
loved and feared as Conan the Barbarian
would say or King is
gone the thoughts in your mind become
real and you change the world but you
are celibate for the next 10 years
assuming you had just met your wife now
which one yeah I mean assuming that I
had just met my wife I would and didn't
know I you have to kill my now
understanding that life has nothing
better to offer you than love so now
from this perspective for sure the love
okay but at the time in no no way shape
or form would I've chosen anything other
than being able to build and create the
things I wanted to build and create for
sure that's what I thought because
notice the way you speak of the world
and the conscious you just gave me a
long talk before I gave my long talk
about how you can change the world with
power and money gives you more Mastery
you don't want the material things you
just what we just talked about just
unfolded I would say you're primarily
environmentally you've now become mating
driven you were born Mastery and status
and you taught yourself to be wiser
okay very few people do that you're more
advanced than the average person but
these are very strong impulses and this
one's so strong that if I talk to your
wife she's not here one day we'll have
to have a round table with her there you
probably naturally continually pull this
way there's probably a tension in your
marriage that sometimes she has to check
and say no love is more important you're
you're trying to influence too much the
world she wouldn't say it in in that
term but you're 100% correct so I in my
marriage because we agree that our
marriage is our highest priority yes
because there's nothing I value more
than what my relationship has given me
not success not adoration literally all
of that pales in comparison to truly
being seen and loved and building
something together and sharing a life
just really is if you're wired like me
it is the peak of what life has to offer
you and it's extraordinary and I could
never have imagined something so
wonderful however that doesn't stop me
from having this incredible drive to
want to have impact I mean obviously
it's called impact theory for a reason
so that really really matters to me and
being able to balance the two and this
is I think the core of my thesis because
all I'm saying is I want people to
understand what money and power actually
are right because once you know that
that thing in your hand is a sword and
not a hammer yeah but that a hammer
exists then when you need a hammer go
get a hammer when you need a sword go
get the sword and I think people are
really delusional about what they are
because from the outside the only way to
map the territory is with your emotion
about how you feel about people that
have that thing and so it gives myself
very much included a warped sense of
what it is so for the first decade of my
entrepreneurial career I was just
chasing money MH and it made me
profoundly unhappy now had I not gone
down that road of chasing money getting
money and still being unhappy then I
never would have realized oh wait this
isn't the game so to your point of you
traed Mastery from day one that's what I
would have told you you I would have
told you to be I would have told you to
be like a Tony Robbins I would have told
you to be a leader of men that's fine
look man it's here's what's interesting
now the ultimate scam in this world mhm
is I literally am one of the only people
talking about this all the [ __ ] a
million therapist what the [ __ ] are
therapists and psychologist doing
sometimes people when I do a talk like
this they go to are you a do you're SP
speaking on health are you a doctor are
you you're speaking on psychology are
you a psychologist are you you know
you're speaking on business do you have
a Harvard MBA I
go have you
noticed doctors have failed us nobody's
healthy in America almost nobody psych
everybody's unhappy psychologists have
failed us have you noticed that most
people are poor economists and business
teachers have failed it so I've gone on
my own and it's a tragedy that I have to
do this but I do this with opportunity I
make my mess my message you and I are
the victim of a time in history The Rise
there's three Trends I just wrote a new
book The Three Trends Trend number one
is the rise and fall of governments it's
still it still corrupts us now we went
through government schools you know we
went did you go to college yeah okay I
dropped out you know that they charge
you 80 to 200,000 of debt to go to
college and university and they never
take you they never have you take a quiz
or do anything [ __ ] career counseling
[ __ ] they don't do [ __ ] they don't
help you know the unconscious mind it
would have been better for you to seek
Mastery first and the good news is
you've come full circle like a boomerang
you're back to it I could have predicted
that 10 years ago no matter what you'll
come back to the will to power what
would your mom and dad
like uh you'd probably have to ask me
question to get an answer my mom is sure
they're right more neither of them no to
their
detriment who overthought things my
mom how would you describe your dad um
very um he doesn't know how to manifest
his will he feels like you make the best
out of life he's he had a thing on his
desk that I remember to this day in his
office that said the beatings will
continue until the morale improves and I
remember when I first saw it I found
that absolutely hysterical and then as
I've gotten older I realized oh my God
my dad believed himself to be a cog in
the machine and his only Outlet was a
serbic humor and but are you sure your
dad didn't have a will to power but at
the time in history men were emasculated
and there wasn't social media there
wasn't the ability to start your own
business are you sure your dad didn't
have the will to power I think everybody
has the will to power to there's many
people that don't so you don't see it as
a spectrum you see it as a binary oh no
no for sure there's a spectrum but at
some point on a 1 to 100 scale my dad's
low for sure very low I'd like to meet
your dad yeah I'm guessing yeah I'm
guessing you take that because genetics
play a big role in your world view no no
because he was
conscious of the fact he was making
jokes there's an ancient proverb much
truth is said in g m your dad would what
we make jokes about what we s deprecate
is often our unconscious mind that we're
not powerful enough to do so many men I
saw this the second I put a Lamborghini
video
out all the virtue signer men said I
don't care about Lamborghinis who's this
douchebag those guys specifically
commenting they were the ones who wanted
the lambo but they couldn't get it so
they how do you it's called pain
avoiding delusion you see it ultim
timately sometimes people have full
psychotic breaks with reality but how do
we cope with the pain of this world we
pretend we don't want that thing but the
fact that your dad had a joke on
his desk means it was it was coming
bubbling to the top yeah so I I think
everybody has the will to power for sure
now you may I don't think they do okay
so just a second going to go ask you is
this on a spectrum yes no or is it
binary because if it's on a spectrum
then I will give you some people are
going to be way lower on the Spectrum
I'll even give you that it probably
breaks way more men are way more will to
power than women all of that makes sense
anecdotally with what I see out in the
world but uh and look I have not sat
down and like broken down my dad but
experientially I will say that my dad is
so content in his life now outside of um
he's no longer working he's retired and
he loves his life now his life is the
classic puttering around the house what
did he do uh he was a purchasing man
manager so about your grandparents uh
now my grandfather on his side he died
when my dad was 6 months old so I never
met him but from just what he did in
life was very high on the will to power
which is what uh he was an inventor and
he um had some patents and ended up
getting in a scandalous relationship
with my grandmother who was 44 years
younger than him at a time where that
was like clutch the Pearl dad was
DiCaprio
I oh yeah yeah yeah my grandfather yeah
sorry your grandfather dicapri bill you
yes exactly so um he ended up having to
sell all his patents and moved to a
small town which is why by the time I
got to my dad there was no money and he
grew up without a
daden terms uh yes and I don't know him
so I literally have no idea people go
deep into your jeans you're 25% people
parents are 50% related to you
grandparents are 25 you tell people that
because you want them to understand them
it's interesting so you and I I agree
that's super powerful you need to
understand yourself amazing but I am
fatalistic when it comes to genes so I'm
just like look you're you are 50% of you
roughly is hardwired you're not going to
be able to change it so understanding it
very useful but the 50% of you that's
malleable is where I focus so if you and
I were being interviewed separately you
would tell a tale of know your genetics
understand how this all plays out don't
fight in fact one of the quotes that I
pulled from you
was it's something like uh here it is
biology is God and Society is man-made
and you were basically saying don't
fight the FED don't fight biology like
you are a slave to your genes now that
gives me hives I agree with you it isn't
that I don't like it so here in fact
everybody says that uh you if you are
not religious you do have a God I have a
God and that God is Effectiveness I am
OB obsessed with Effectiveness now all
of that for me is predicated on I
believe that your goal ought to be
honorable so that you don't end up with
a Hitler who's very effective at killing
people that is not interesting to me I
don't celebrate that but if you're
trying to build something honorable now
I'm like hey [ __ ] if you are not
paying attention to what works and what
does not work you are making a huge
mistake so I get it there's some amount
of me that is absolutely hardwired and
there's nothing I'm going to be able to
do to stop it cool I'm not going to
fight that because I think you're right
but I am going to spend an inordinate
amount of time focused on the part of me
that can change and now if you
understand you are both things you can't
change and so you better understand them
and be able to contend with them and do
not become their slave this is why I
tell people to become you must get
emotional control because evolution is
[ __ ] with you but over here there are
things that you can change and just all
of my thinking everything that I do is
optimized for the part I can change so I
don't disagree with anything that you're
saying I just I what I'm trying to get
people to focus on is please don't think
you're a blank slate which is I think a
big part of where you're coming from the
the just Madness that I'm watching
unfold with what's happening in society
when we're no longer being chased by a
lion and so people can indulge any
intellectual fantasy that's totally
detached from what's effective you know
who predicted this by the way crazy uh
nii for sure marks so I'm not a
communist in fact this weekend I'm going
on a debate where I'm the capitalist
predict he basically predicted if you
create too much wealth and ease people
go cuckoo for Cocoa Puffs that was one
of his things against capitalism he's
like communist we're all going to stay
Farmers now communism failed in his
conception but he was right about that
thing I give a man Credit Now when you
it's maso's hierarchy of needs at the
bottom when we're all kind of farmers
like the Amish they have 500% less
depression than modern society because
everybody's like I got to Milk The Cow
and you just stay you don't try to think
you're more important but as we move up
M's hierarchy of need the top is
individual expression so I saw I saw an
art Exposition in New York City where
somebody was there was a group watching
them and the art was he was using his
body as a cheese
grater and somebody was lifting him up
and down and he was grating cheese and
people were like wow this is magnificent
art and I was thinking km marks was
right Mar this guys in saying he needs a
farm he need this guy needs to be
milking a cow or cutting down a tree for
firewood I agree with you on that by the
way on on
genetics it's domain specific IQ is like
mostly IQ height eye color skin color is
like 80 plus% heritable some things
aren't heritable at all if we all are in
a car crash at 100 miles hour uh there's
no inherit you can't have inherited a
gene to withstand that if you don't have
a seat Bel on so there's you always got
to think about there's things you can
change you know that there's an AA
Alcoholics Anonymous prayer I don't
remember it's the Serenity Prayer it's
like you know God give me the strength
to change the things that I can change
and the whatever Serenity to accept the
things here God grant me the serenity to
accept things canot change the courage
to change the things I can and the
wisdom the wisdom to know the difference
that's kind of a woo woo way of what we
know scientifically is there's some you
can't but but my thing about going to
your ancestors we don't have to talk
about this forever this is a we need to
do a psychology talk at one point
but the re everybody's lost in this
world I rarely find somebody who's on
the right path now a simple thing can
you to find the right path first know
thyself first piece of self-help in
modern world the Oracle of Delia you go
to Greece there was a there was a cave
and they rode on the wall the best
advice that mankind had added up to that
point and the first piece of advice was
know thyself but back then they didn't
understand what nii said the mind's an
impenetrable Fortress you only learn
about yourself through friends and
enemies that's why you know the best
advice practical advice you can have on
what career to take what enemies
compliment you on because an enemy never
gives you a false compliment so I have
people who love my brand people who die
for me literally I had somebody hack me
the other day and a random guy wrote me
on what's happened I know how he got my
number he's like I hacked the hacker and
I was like who are you he's like dude
you've saved my life you'll never know
you never have to know I am you've made
me millions of dollars [ __ ] that guy I
destroyed him so a bigger hacker
attacked some random hacker so people
love me and I have people who I I'm a
I'm a force I split people down the
middle and the people that don't like me
I still listen to their accomplice like
[ __ ] that guy's just a good marketer but
he doesn't know what he's talking about
then I become a marketer [ __ ] that guy I
don't agree with anything he said on
that podcast he's damn entertaining to
listen to then I become an Entertainer
so for go back my mom who's sitting
right
there my mom used to even your own
parents will give you compliments when
they're madest at you I'm so I'm so mad
at you she my mom says you're a bulldog
when you believe in something you won't
stop well that's my strength too when I
build a business you know if it if it's
failing I'll stick with it till I
rebuild it so know thyself listen to the
compliments of thine enemies that's one
I used to say you do this thing called I
call it ulian Destiny like geometry you
take four circles where they all
connects what you should do with life so
number one is the compliment uh of
enemies or the compliments uh the uh
compliments of your mom when she's mad
at you also count the other circle is
thine ancestors when we say no ourself
what is our self we are the DN DNA is
some scientists think the most magical
thing on earth Einstein said the most
magical thing on Earth was compound
interest other smart people and I agree
with them said the most profound thing
they haven't figured out is what is DNA
where did it come from did Alien seed
the planet we don't understand it's the
closest thing to having been Immortal so
when I say I'm Tai Lopez am I Tai Lopez
or am my mom Andrea and my dad Ernesto
and his father and so Know Thy ancestors
because in ancestors you will find the
clues to your strengths and weaknesses
and so in my ancestors what are
strengths I mean one of my my
great-grandfather was a great well I
have many great scientists in my family
Martin burkenroad my mom's dad was a is
a famous scientist he was a child
prodigy and taught at Yale before he had
an undergrad degree so
teaching now what's the weakness is
there's much mental illness in my family
my dad had MPD narcissistic personality
disorder probably a level of psychopathy
too he ended up in prison you can see
the prison from here Long Long Beach
terminal
Island um so he had a temper my dad will
kill you no problem you know everybody
has this thing about I grew up talking
back to my parents I didn't grow up with
my dad all the time but a't nobody ever
talk back to my dude come out of prison
my dad was a o gz blind in one eye like
knife wounds and all this stuff from
Harlem but that's a weakness you have to
control I have to control rage and anger
so the second Circle you draw you got
your compliments of enemies and you draw
your ancestors and make sure you at
least I like to go back to
great-grandparents great grandparents
have 12 and a half% so you have eight
grand great grandparents that's 8 and
half% they're as related to you as your
two damn parents who are 50% your
parents are just is a more concentrated
version of that okay so then the third
one is what you talk about consciously
on a Saturday night when you're not
working I talk a lot about psychology
when I'm not working it makes sense for
that I became a marketer it became sense
that I became an entrepreneur
entrepreneurship you make money when you
know people isn't it ironic that the man
consistently the richest in the last 10
years is you know if some of them Jeff
Bezos Zucker these people did a lot of
psychology courses too psychology make
you wealthy Elon mus the best applied
psychologist on this earth oh he read I
watch
him effective altruism um manipulate the
soul of mankind and hopefully like you
said for the world of power it's for
good but don't ever think he's not a
master puppet man who's now he bought
Twitter so he now has 5% of the globe
check his app and he can weave the web
he's the Spider-Man not the Batman so
you need to what do you talk about on a
Saturday night that's the third circle
and the fourth circle what youve been
doing because there's a lot of Clues on
what have you been doing what were you
doing before impact Theory Quest what
before
quest uh it was a software company none
of those things will get you where you
want to go thing before that what were
we doing at 14 film making film making
yeah yeah that Mastery status to be
known to be it is it's an expression
well so ironically yes to I didn't think
of it that way so I'll I'll explain it
how I thought of it and then you can um
help me go a layer deeper so the way
that I understood myself at that time
was I have I clearly have a much bigger
emotional reaction to uh film than other
people I'm more drawn in I have a
stronger emotional reaction um I
remember them longer they really began
to shape my sense of the world so for
instance the Matrix to me is a perfect
metaphor for The Human Condition so when
I saw that movie it actually gave me a
framework with which to think and so I
often tell people I think in movies so
there's a whole series of things where
I'm a hyper responder to that art form
but I also at 14 was a hyper responder
to poetry so I remember one day going
okay do we become a poet or do we become
a filmmaker and the reason I became the
film maker you're going to love this is
because there was no money in poetry and
I could get rich in film because this is
like the 80s early 90s when Hollywood is
still popping off when Hollywood had
status yes oh for sure you're a stat
you're you're not a money guy I don't
think you don't have jewelry you're
dressed nonchalant you're a status but
mating is there so it's like like like
you said it's like I want to be a poet
what do poet do well with all if you're
an ugly dude become a poet poets do well
with women my friend man you know some
Pablo nuda I mean you read Pablo nuda to
a woman all a word smithing I mean yeah
not all poets but many well what do you
think Drake is what do you think what do
you think I think a pop star I do not
think he's a poet now he is word play
yeah but he uses ghost writers and so
I've heard I am not a drake scholar but
um yeah that's interesting CU going back
to your earlier point he's somebody that
can control culture now people that
understand people
they understand the cultural movements
mating Mastery it's very possible um
that would have been a good that's
you're in your thing you did it you did
it life came full circle you tried to
move away from your ulian destiny and oh
I did not try everything you went after
my life because so here's the tales
funny we were just talking about this
before I started rolling people do not
know me for the thing that I consider
myself I consider myself an artist I am
obsessed with storytelling video games
film making comic books like that's that
is my life it has been my life since I
was 12 years old from the time I was 12
I knew that I was going to be a
Storyteller yes now the bad news is that
graduating in the late 90s from film
school I did not know how to break into
the industry YouTube doesn't exist
there's no cell film with a camera a no
budget film was $100,000 I'd never met
anybody with that kind of money uh so
end up teaching film meet these two very
successful guys they're like look you're
coming to the world with your handout
and if you want to be a filmmaker you're
going to have to control the resources
and so I was like okay word I need to
get rich I'll go into business business
I thought it would take 18 months it
took 15 years but it worked so all of
the like chasing money and all of that
was just so that I could do what I'm
finally doing now now if I were to
recommend to somebody a strategy this
would not be the one right go straight
what you want correct which back to my
God which is Effectiveness you needed my
ulian destiny this talk I did I needed
it too where were you 25 years ago I
needed it you know why I became what I
am when I was 19 I went to a talk one of
the first millionaires I knew was a guy
named Alan Nation he spoke in a little
town of Virginia and I came up and I had
questions what do I do and what and I
said nobody seems to have the answer I
said nobody seems to have the answer and
he said that means you have to become
that
person and so I've spent my life
becoming the person that could give me
the answers that I couldn't find from
the world at 19 I found my destiny
too you found yours that's why I said
nature laughs last
or you ever heard of the movie Of Mice
and Men yes of course famous movie yep
famous book famous book well the full
poem goes something like the best laid
plans of mice and men go
arai it's like we have our conceptions
but in the end God laughs last and says
in my frequency dependent selection I
need you to be this you will be this and
some people become it which is you you
won and some people don't I think that's
your dad but your dad won through you
your dad it would have been very
interesting you should ask your dad what
did he want to do at 14 your dad you
might be the winner your dad you know
what I bet you it is I'll tell you
something interesting that people don't
talk enough about that's crazy
mind-blowing to me we can read people in
many ways you know I my cockiest thing
about myself is I will put a million
dollars down and go head-to-head anybody
at Cold reading people I think I'm the
best person at reading people and I
don't even think the second best is 50%
is good at me and I will put money and I
will swipe money anybody want to go to
Vegas and lose their money put a million
bucks down we'll go cold read along
Street of people now that's my
narcissistic side coming out okay I have
acknowledgement of this uh but you're
allowed to be a narcissistic in one
thing and people will give you that if
you start getting too narcissistic
people get mad but um
um Yung you should listen to Yung on
YouTube YouTube is a gift to mankind
before he died somebody some interviewer
interviewed Carl Young the disciple of
Freud one of the greatest men to ever
Liv and and there's a quote I keep on my
phone this is if you ever want to write
a quote down and get a tattoo write this
quote down he wrote a textbook by the
way the concept of introvert extrovert
was invented by by Yung he invented the
worm he also invented the word psyche
that we use now or sorry Persona so
listen to this this is a mindblowing he
wrote a book called psychological
types in respect of One's Own
personality one's judgment is as a rule
extraordinarily clouded so I meet people
one of the ways I read people is I'm
like tell me what you think of yourself
and I'm like okay that's what they're
not so I've cut out 50% of the thing
your dad self-conception he's probably
opposite and but he remember what thoro
said the mass of men lead lives of quiet
desperation what's called resignation is
confirmed desperation your dad
eventually resigned
himself and he's like I he was stuck in
he was he was stuck in a matrix in time
where you it was very hard to be an
entrepreneur when Jeff bezo started in
'94 he had to borrow from his parents
about
$250,000 to put a website up that was
the rise of corporates it just there's
three Trends every man and woman needs
to know to create wealth the first Trend
in modern civilization was the rise and
fall of governments there was a time
where government carried about you there
was a time when the US in the 1800s
there was less than 1% income tax the
government wasn't out to exploit you
there was a time when there were men
like Abraham Lincoln who was no saint
but he wasn't there trying to get rich
he wasn't going to retire from the
presidency and make a million dollars
with a Netflix thing or a book special I
forgot one of the recent presidents made
aund Obama has $100 million book deal
after there was no opportunity Abraham
Lincoln died so did JFK so there was a
time when governments were there for you
they weren't overreaching there wasn't
much
taxation they weren't printing too much
money so there wasn't much inflation and
there weren't so much corruption you
know that Abraham Lincoln every single
day I think Monday through Friday he had
the White House open you could walk in
and talk to the president they had a
line in the 1800s you could talk to them
they were accessible that has fallen
what we've seen through recent events Co
and other events government is not only
not nobody's waking up thinking about
you but they're probably there to [ __ ]
you Elizabeth Warren passes a law that
allows her to continue to trade stocks
so she makes hundreds of millions of
dollars maybe on inside information
nobody knows I don't know but I've heard
people say
it Abraham Lincoln wasn't trading stocks
from his he died he died because he was
an accessible person and Mad Men came
in so it was the rise and fall
governments then what was next the rise
and fall Trend two was the rise and fall
of Corporations and your dad was a
victim of that see starting let's say
1920s you had the rise of Corporations
you had Coca-Cola you had IBM they were
nameless faceless corporations people
got trapped in the nin to-5 that's the
Matrix your dad probably had an he was a
purchasing agent he was stuck in that
thing you could not start a business on
your own if your parents weren't rich
like even in
'94 to put a website up cost in that
time was2 200,000 dollar inflation
adjust that cost a million bucks now you
go to Shopify or WordPress you put a
website up for zero so 2020 you the rise
and fall of governments being useful to
you you had the rise and fall of
Corporations you know corporations used
to be loyal to you you had a job in the
1950s you got a pension you retired at
60 they didn't fire you
that's all gone now the rise and fall of
Corporations they'll [ __ ] you not help
you so what's left the rise of the
individual and you're early Trend
Catcher And I'm an early Trend catcher
but it just started really in 2020 and
so what you were able to do that your
dad would could not do because he was
stuck in that I call it not the Matrix I
call it the machine it was still the
corporate machine he didn't have the
opportunity to express his will to power
but the good news is he lives on through
you and you did it because there's now
tools for the individual to win before
to do a show like this I remember in my
time were to buy TV space because there
was no internet you had to have a
million UPF front to run commercials I
remember reaching out from rale North
car I want to run a Nationwide
commercial and the guy saw on TV ad said
yeah it'll be a million bucks I'm like
what but now the rise of individual you
can start a Facebook ad for five bucks
so we live in better times and so
everybody has to attach the rise of the
individual as I told you it used to be
the government would give you good
health advice now the government has
lied to everybody about health and it's
been that way in the 50s they were wrong
and they said you should eat margarine
Not Butter you shouldn't give your
babies breast milk you should give them
formula so now you become an individual
you figure out your own you used to be
stuck in a classroom that taught you
nothing now it's the rise of individual
educate
thyself you and a small community you
build a tribe now you and a tribe and so
it's good times man good times
Everything's Good to quote the famous
comedian what's his name that got
cancelled but now it's back everything's
amazing and everybody's
anxious everything's amazing build a
website for $ zero you could
self-educate yourself you could go to a
gym I think most gyms have an $8 a month
thing people didn't even know about gyms
100 years ago now you can get in shape
reverse reverse aging with you know
weights reverse anging so everything's
amazing but as Carl Mark said we're too
high up the maso hierarch of needs
that's why I tell people you know what
you do here's a hack I have never told
people this on a podcast but I'll I'll
tell you Tom what you
do is you have the wealth of the top of
the masa's hierarchy of needs but you
take the cautionary tale from Carl marks
and you live closer to the bottom of
hierarchy of need that's why I spend
half my time on a farm now a little Log
Cabin I can have big man I've lived the
big mansion 17 bedrooms 18 bathrooms you
know I got a little log house built by
the Amish keep yourself grounded or you
will go kooky and we live in a society
where people are never be stuck with one
species people are stuck in cities with
one species yeah they got the little
poodle dogs which most people don't even
like their dogs CU they keep their dogs
trapped in a little apartment dogs want
to be free but whatever I'm not
insulting anybody but if you really
cared about the dog no dog's happier in
a city I know it's a necessary evil but
get away find a little piece of land 90%
of the world lives Urban now that means
there's going to be 90% Insanity in this
world you got to get to the bottom of
where you're just having I told your
wife this before I was like you guys
should buy a little farm she's like I'm
a city person I'm like but for your
sanity for your sanity don't spend all
the time in the city rise and fall of
the Roman Empire everybody says men talk
about the Roman Empire why years ago I
read Gibbons you know the rise and fall
of the Roman Empire he said it was it
became too Urban too many lawsuits too
much Corruption of politicians they used
to say we got to go back to our old
Roman ways when we lived on the farm and
out in nature you know and so um many
empires have fallen when they become too
Urban so the Greek Empire City States
all this is a problem get back out
Native Americans were happy and the
Amish are the closest things to Native
Americans and they are the happiest
people man it's crazy okay we're going
to have to clash World Views here so I
think there there's so much about what
you're saying that that I agree with
very much I think it's bang on more
interesting when you disagree um okay so
the the thing that I agree with one just
on the the last part I think that um
Getting Back To Nature is very
interesting and while both my wife and I
are very much City people yeah to your
point about you really have to map
yourself even if you're talking to your
enemies to figure out exactly who you
are I completely buy what nii said about
we're we really are blind to ourselves
and it's only through feedback we
actually have a system here at impact
theory that we got from Rayo called um
the dot collector and the dot collector
allows people to give you real-time
feedback constantly all the time on like
40 different variables and then over
time you develop this cloud of dots that
really begins to tell you are you good
at this thing or not good at that thing
and it is pretty surprising how often
you're not good at something you thought
you were good at yeah uh so that has
certainly been eye openening but 1,600
uh the average man overestimates his
ability to have a street to win at a
street fight by 1600% Jesus you ever
meet man he's like that's what I told
you men are out here so out of shape now
they're pulling muscles during podcasts
but man's like I could whip this guy's
ass yeah anyway a little bit not not at
all a little bit of delusion goes a long
way the most delusional people are the
happiest so there they you know that
they I went to Argentina if you run into
a fight that you were that outmatched
yes you're going to die younger I went
to Buenos Iris my friend got married
there he's Argentinian and his karate
teacher went who was a very overweight
Asian dude who overestimate he literally
when we're all flew down the same time
he goes I'm a black belt I got you all
protected he's like he was the real [ __ ]
he's like I know what I'm doing you
looked at the guy you're like bro you
can't even protect yourself from Donuts
how you going to protect us in Argentina
we landed Argentina first day we go
visit it's called The Pink House it's
their version of The White House guess
who's the first man robbed that guy that
guy he overestimated he wore a Rolex in
Bono you don't wear Rolexes in South
America a motorcyc somebody came up
tapped him on the shoulder he had a
backpack said your backpack's open
another dude came on a so it distracted
him another dude came on a moped and
grabbed his watch off while he was like
looking back the other dude jumped Onre
so this fat k guy is running down the
street after a moped full of two guys I
mean with two guys on his stalls I ran
him down I said bro what you going to do
when you get there you're going to stop
these both dudes going to turn around
and stab you to death you know
overestimation of men men also
overestimate their looks you know women
there are delusional women but more men
think they're good-look
than that are ugly than women do that
surprises people because now society's
saying men are women are more delusional
women get quicker feedback
other women if they act too pretty women
pop in your their DMS and say ain't that
good guys never care about their men
other friends looks anyway off on a
tangent very interest well I mean it's
all related to the same idea of
understanding yourselves the foibles
that we all have psychology being at the
root of this I mean it it really the
reason I want to start this interview
with you in particular on this is I
really do think you are good at
identifying what people are like which
is exactly what made you such an
effective marketer um
and so the the delineation I'm trying to
draw because I think it really is going
to matter in people's lives is there is
what is and then there is what could be
and I think even though I actually don't
believe in free will you have to act as
if it is real otherwise I you slide
denialism and I don't think that's an
effective strategy and even if I'm just
pre-programmed to say that hey I'm doing
my job so it to me no matter what you
need to act as if you have free will you
need to look at the different branching
options in front of you and say which
one is going to and what I advise people
to do identify your goal and then what
choice is going to be most effective in
moving you towards your goal very simple
so taking my dad and Dad I love you
sorry to drag you into this podcast uh
the way that I would look at that is
that my dad did not have the right ideas
to build his frame of reference yeah and
if you build the wrong frame of
reference which quick encapsulation your
frame of reference is your values and
your beliefs so values are what you
believe ought to be true of yourself in
the world and your beliefs are what you
believe to actually be true about you
and the world so one is sort of a moral
judgment and the other is just a
recognition of fact the problem is we're
terrible at recognizing facts so we
often times especially if we don't know
ourselves well we're painting ourselves
into a corner that keeps us smaller than
we need to be now because my life is so
evenly divided into me before set ideas
and me after set ideas I know the path
that I was on my parents taught me to be
a good employee to keep my head down do
as little work as possible and avoid
punishment at all costs so that's how I
was raised and then I realized to
achieve my goals that Playbook isn't
going to work and because I rank highend
mating all of this comes down to I feel
ashamed that I'm not living up to my
then girlfriend now wife what I told her
I was going to do and become in order to
win her affections and be able to sleep
with her and all the amazing stuff and
men are just driven by three things food
sex and maybe boredom too yeah it's
interesting although I do like your you
tagged the fourth one onto that which
was Envy right yes I I have my not that
I'm smart enough to uh may be so bold to
correct sh hour but uh steadies and
pessimism I threw a little tweak in it
Envy yeah I I would agree with that you
know how many men do [ __ ] that they
don't want to do but they got to beat
that guy over there yes like I don't
even want these shoes but this guy has
the shoes therefore I will have the
shoes that I don't care about yeah even
if it's not pathological so for instance
we build video games yeah and you always
want to work a leaderboard into your
video game because it's fun even if it's
only like the leaderboard only shows you
and your friends yes it's still fun to
be like oh I managed to beat you I
climbed Snapchat was the first thing to
threaten now Tik talk has threatened
Mark Zuckerberg's Empire of Facebook
WhatsApp and Instagram but the first one
to threaten it was the the youngest
billionaire up to that time of Evan
Spiegel I think he was a billionaire at
24 whoa married a supermodel came out of
nowhere I'm talking two years or
something I forget the story I think he
got fired from something else like [ __ ]
them I'm going to build Snapchat becomes
a billionaire snap score so PE the more
you snapped you would do streaks and all
this [ __ ] I remember dude snap was a
I snap really helped me I caught it
talking about catching Trends I was one
of the first people to a million
followers on Snap they wouldn't tell you
how many you had which I think was a
mistake they didn't they hid the Envy
but they my rep told me you had a
million I remember Kylie had 10 million
Jesus but they would highlight me on the
snap story I got 18 million views one
time on my first on my story on the
first snap it was crazy but anyway yes
going back to your thing Snapchat was
smart just by snap
score you know they basically caught up
to a 10-year-old Facebook and
Instagram yeah I mean any body that can
do the new thing that can tap into the
psychology yeah I mean that certainly is
one of the plays um my thing is so going
back to my dad it's he he had a frame of
reference that was not effective if his
goal was yeah I really want to exert my
will into the world I want to do the
things that I think are amazing if you
had asked him and I know because I have
the thing he wanted to do was work on
cars for a living that was the thing he
just loved but anyway he lets himself
get trapped in expectations he shouldn't
have had kids he has kids that takes you
down a certain should had kids where you
wouldn't be here had kids no my dad will
be the first to tell you he shouldn't
have had kids but that he did he's
obviously so kind and loving and I love
my dad and we get along great and he's
like look I shouldn't have had kids but
now it's the greatest joy of my life
like I mean the whole thing people
should have kids we'll get into that
because I actually agree with you
despite the fact that I'm not having
kids but I think it's the same sa you're
not done I'm done yeah we'll see have
you ever been sure something and change
your mind uh yeah but let's say I change
my mind my wife is 44 so bonance my
friend we we'd have to go way the [ __ ]
out of our way anyway uh we'll come back
to that very interesting super important
conversation and as a PSA I think the
vast majority of people if you want but
if you're on the fence the vast majority
of people should for reasons of
populating the world and fulfillment I
think fulfillment is the reason I say it
but okay so anyway my dad frame of
reference not moving he doesn't have a
growth mindset so he doesn't believe I
can do anything I facing your property
that's okay I owe you so Adrian put it
on my bill one armrest I like this you
should just keep it this way forever
sign that you were here yeah I know when
people ask you just say I had this
Maniac on you don't have to say my name
there was a maniac here and and uh we
argued about Free Will and he you know
started ripping things and throwing just
exactly this is won't have to argue
about but you got to embellish this is
Hollywood Hollywood doesn't tell the
truth man I have a very difficult time
embellishing it's not my shtick you have
cartoons on the wall they're not real
that's embellishment interesting
storytelling to you is
embellishment well cartoons I see Wonder
Woman there there ain't no woman that
looks like that it's embellishment by
the way can I throw something out that I
haven't told many people that is
sometimes people ask what's the current
things running through your mind it's
not the Roman Empire I did that like 10
years ago that's old news real old the
thing to be thinking about now is what
has the world for forgot to put into the
calculation of Life 1+ 1 is two okay we
got that one down great even big
government knows that 1 plus one $1 to
the IRS plus $1 to the California tax
attorney equ equal $2 if you make four I
was in the 52 and a half% tax bracket
yay for the US you every million dollar
you make you get $520,000 to the
government and they can't even fix the
potholes I don't know where that money
went
per I won't say to who I know anyway
here's the thing nobody thinks
about and I'm not the person to invent
it but I'm going to popularize it there
was a several famous scientists
who came up with this term of risk
aversion humans are risk
averse so we have all these things you
have Myers Briggs 16 personalities you
know you're an entp ENFJ
infj somewhat doesn't help people to
find out they're an advocate or
something it's a stupid test that 800
million people have taken no offense to
that company but the Myers Briggs test
is that's okay for dating but it it's
subpar because we forgot one thing do
you know there's a possibility the only
difference between you and your dad is
he was a low risk taker and you're high
I find that to be the most predictive
thing I have a big you know I've got
phone sales guys who sell for me I used
to teach them this system called the
pace system you analyze people's
personalities you break them into
practical action social or emotional and
you tweak your sales pitch to their
personality okay I now have a more
advanced system called tens threat-based
empathy based novelty based Ser uh
structure based it's more based off
hormones
but I'm the first person to introduce
there's no quiz ever made by a human
that factors in your risk tolerance now
I tell myself guys [ __ ] reading people
tell me all you got to know is two
things about somebody do they actually
have any liquid money because you can't
sell somebody something for 10 bucks if
they only have nine bucks in the bank
number two are they low medium or high
risk taker dude you can live your whole
life if if you're watching and you want
to learn how to read people and by today
the end of the day by midnight be better
than 99% of all psychologists all
therapists all great thinkers when it
comes to human behavior you can just
learn one thing learn to read people so
let me ask you
something Have you ever punched somebody
after age 12 no
okay bungee jumping any definitely not
do you do anything
scary I run a
company well it's the ultimate risk yeah
no I agree have you ever bet at all on
something that could have lost at all
all yes a significant amount yeah my
entire house every dollar I had in the
bank okay so you're a highrisk taker
only entrepreneurially but that counts
so actually scientists break out
fearfulness so there's a hexico score 25
the most accurate personality test was
25 sub facets hexico H is for honesty
ease uh emotionality X is extra version
a is agreeableness C is
conscientiousness O's openness and new
experience they all break down into sub
facets there's about 25 of them
under emotionality it actually is very
intelligent it differentiates a test
built in like 1990s differentiates
between fearfulness which you have high
fearfulness you don't like going a
motorcycle 100 miles an hour you don't
like you know jumping out of a plane I'm
like that too I don't like physical pain
I've already I do jiujitsu I've done
boxing like a lot of my life I already
been hit I'm not excited about that but
we have low anxiety we have we have
ability to take risk anxiety high
anxiety and inability to take risk which
is so just so you know um not really but
in your conscious mind you have anxiety
MH but in your behavior my friend an
anxious lowrisk taker does not bet their
home does not bet at all could you have
lost a lot yes here's what's interesting
Ty so I I think you're making a Mis
assessment of the complexity of how
people make these decisions so for
instance
hang with me the reason that I was
willing to bet the house is I my sense
of identity is not tied up into whether
I win or lose a business so I will have
no emotional Devastation if I lose that
house so I went to my wife I got her Buy
in if I lose a house whatever it is what
it is but if I don't that is a high that
is a low anxiety behavior my friend well
tying it to anxiety I think is going to
be misleading because if I lose
everything I'm good with it there that's
not high anxiety so here here's where
this gets complicated I struggle with
anxiety every day of my life so
experientially being tomilu is a
constant anxiety management game uh now
I think that my anxiety though is born
of the body it's not born of the mind
and so it's diet based it's a
dysfunction in the gut whatever whatever
and so now you've got experientially I'm
anxious but temperamentally I have a
high threshold for risk when it matches
my frame of reference which we never
close the loop on that everybody has a
frame of reference it is the funh house
mirror through which you view the world
and you're going to make decisions based
on all the weird distortions that are
unique to you MH if I thought losing my
house or my business failing would make
me a loser then I wouldn't have done it
because if I if I valued myself based on
what other people thought of me and that
were true that's how I would play I am
very much while I fully acknowledge we
are both the shout and the echo so the
shout is what you do the echo is what
people think about what you do but I'm
not swayed a lot by the echo that comes
back it's certainly a factor but it's
not a driving thing for me but I do have
a set of beliefs about what I ought to
do and I in my belief system ought to
swing for the fences I ought to leave it
all out on the field and play to win and
so that sense of identity and belief set
and values led me to say ah risking the
house while it is certainly High
Financial Risk is not a high emotional
risk and I value how I feel about myself
and I'm by myself above everything yeah
I would just say in simple way
unconsciously you have low anxiety and
consciously you have high anxiety you
have your mind people's mind can race
but if you look at their I might look
this is the difference between me and
where I when I go on podcast where if
you understand this one thing about me
I'm not that interested in I find
people's conscious mind boring I'm not
talking about you I the conscious m is a
very B you be bored by my con no it's
not you I'm not I wouldn't have come
back on your show I don't find you
boring at all I find you
interesting in general if you look at my
behavior I think to be a therapist would
be torture to me what how are you
feeling today about how do you feel
that's all the I don't care because in
general that is just 10% of you like the
iceberg and so for you I a therapist
would be like like you're very high
anxiety a guy like me who cares about
what you
do you're very low anxiety you bet at
all and you win high risk High reward so
we're kind of talking semantics with
each other I don't think we are I think
this is where our World Views Collide in
a very fascinating way maybe English
doesn't have enough words for what like
the eskimos have a hundred words or
whatever for snow I think we don't have
enough words in English for anxiety
because there's many types of anxiety
maybe around anxiety we don't but I
think we can get to an understanding of
where we have a different frame of
reference and because we have different
what I call Base assumptions we are
we're not having the argument at the
right level and so uh the way that I see
it is you have a base assumption that
the 50% of you that's hardwired is
effectively all you need to pay
attention to and I'm saying I agree with
you you should no we agree on that look
I'm an entrepreneur too if you don't
take action you will lose if you only
rely on your Gene for example LeBron
James you meet the guy I I once I'm
friends with one of the Lakers and he's
like yo I'm in New York you want to come
out to a club with us I get there and um
I knew somebody was in that room that
was special cuz they're like frisking me
down I even have my own security usually
I can come into places they're like well
we do extra security here and there's
LeBron James the man's kind of not the
same species if you see him okay he's
not real he's a 6 foot eight 8% body fat
his head's about that big he's just a
big kind of non Homo Sapien okay Homo
Sapien super Manis
okay that's jeans but if he had eaten
Doritos and had no drive and no
risk-taking it takes a lot of risk to
try to go become a basketball player he
would have been a nobody so don't I am
not a fatalistic in the sense and I do
think like quantum physics has shown us
that there is possible free will too
it's a very Weare thing this B did you
see the new Oppenheimer movie no so
it'sa probably going to win Academy
Award for multiple things even though I
thought it was only a seven out of 10 I
like the new movie that came out better
the one with DiCaprio the what is it
Adrian flowers of the killers of the
flower Moon that's a better movie with
dairo but there's a scene that nobody
catches so Oppenheimer the main
character he comes and at the beginning
at the end he talks to Einstein out by a
pawn for a few
minutes and they find reveal at the end
what Einstein whispered to him and he
said something like this a the man who
seeks uh who believes in uncertainty
comes for me for certainty so classical
physics the way we used to understand
the world is things were certain that's
why Einstein did not believe in Free
Will it was certain you're predestined
it's fatalistic but quantum theory which
Einstein hated and went to his death
kind of fighting Hawking you know came
up with like this M Theory there's five
one to the 500 uh universes in the world
Multiverse when you go to measure things
you change them so you can never measure
what's actually happening you know
string theory that things are wrapped up
so small and that they just appear out
of nowhere like Hawking talked about
that
so Einstein joked in the movie it's a
very intellectual joke that zero people
got in the audience but I was like ah
it's like the man who is believes in
uncertainty comes for me to certainty
what Einstein was saying is we want
certainty and we want uncertainty and
what you're what I'm saying is there's a
certain certainty to our life that comes
from our family but to feel good I need
to know there's uncertainty that I can
fix my damn life that sucks and I do and
what we now know and I'm an amateur
physicist not even an amateur but I
listen to the best and I'm good at
remembering what people say you know
there's probably both happening there
there's a you want to hear a good
another good quote this is a crazy pull
up the book cantii who who has ever read
you ever heard the story of Ki it's one
of the great adventure stories this
Norwegian guy wanted to prove that you
could go across the Pacific Ocean let
that stick in in a little
raft and he did it it may seem at times
as if invisible fingers move us about
like puppets on a string but for sure we
are not be born to be dragged along we
can reach back and grab the strings
ourselves and adjust our course at every
Crossroads or take off on any little
Trail into the unknown that is probably
the truth we are both puppets that are
being manipulated by our genes and
nonfree will that's classic physics but
yet quantum physics says we can reach
back and say I don't like the strings
and pull back a little bit that's a
great analogy for what I believe it's
interesting uh that spills into whether
we're defining Free Will as
deterministic or whether because you can
we need to have Sam Harris on here do
you have a time machine in your um you
have a lot of cool Tech things here I
want to go collect Einstein you know
sometimes people argue with me Ty you
don't need books to become wealthy you
just go and do stuff and I ask them do
you think it's good to have smart people
in your inner circle mentors oh yeah
yeah yeah change your Social Circle
change your income okay do you think
Aristotle was a smart guy would it be
good for him to be in your inner circle
hell yeah he's dead [ __ ] you need a
book so I don't really like books it's
just the only it's a time machine so I I
I don't know it would be amazing if we
had a council of I call the Council of
12 you know you need 12 wise people in
your life the president has 15 the
cabinet so you could call the wise 15 I
tell people the second you start making
wealth you find your cabinet and in that
15 people you should have both the
living and the dead so you need a lawyer
I was talking I got one of my got my
second student who came from nothing who
I think's going to become a billionaire
who follows me he's living in Puerto
Rico various reasons in Puerto Rico but
uh I told him where's your family office
of 15 wise advisers he doesn't have them
yet I said make sure half of them are
alive and half of them are dead and so
sometimes to create wealth you have to
imagine what if Warren Buffett was
sitting in this room what if Rockefeller
was sitting in his room what if what's
the guy the African uh wealthiest person
ma masu masu or something African look
him up I always forget his I grew up in
the damn West they don't teach you the
full story no he's a dead he's dead um
look up richest African in
history so I imagine I have the wisest
Asian you know Mogul in history and and
uh and the wise yeah mua mua he's they
said maybe he was the wisest wealthiest
person if I had all those people in my
business every time I make a decision
you ask both the living maybe a couple
lawyers accountants mentors but you also
as the dead am I making the right move
and you'd be amazed at that simple
mental exercise which anybody can do how
you start becoming wealthier from
that instead people go inward too much I
don't like that movement you know all
the answers are within and happiness is
from within well that's a misleading
sentence like if if I want to learn
let's say I only knew English and I want
to learn Spanish is all Spanish within
me if I want to live in
China is all Chinese within me and I go
inward no you actually have to go
outward and find another person who
speaks Chinese and the best thing you
can do is go live in China and it rubs
off on you your Social Circle so change
your Social Circle change your living
and dead advisors and you change your
bank account forever people don't like
to do it because that's what I was
saying society's become too in too much
into Free Will where I can figure it out
myself no go back to your ancestors they
were wise they survived 10,000 we're all
the product of 10 I call it the whisper
of 10,000 Generations you know a what
did your great-grandfather do to make it
I don't think we study him enough I like
that religion in in in the East they
they they go to their they say the
Chinese worship their ancestors I don't
know that that's true they respect their
ancestors you should go visit the grave
site of your grandma and grandpa and
great-grandparents once a year and
contemplate what lessons they had for
you they are you you are them it's very
interesting so it's interesting so in a
single sentence uh I can I can pinpoint
uh where I think you are going to drive
yourself crazy uh with trying to predict
the world might have already happened
and that is I think that looking back I
think that the part of you that is
malleable that creates your frame of
reference the frame of reference is so
much more important to understand than
your
genetics that's my single sense possible
and if you spend time trying to um learn
from your ancestors and all that I think
it will be fascinating and I think
people will enjoy it because there is
something about knowing about your past
but I think it's it it is going to be
cuz even your contemplation of your past
will be driven through your friend of
reference and so like when I look at
never did I think I would start talking
about sort of global issues or political
issues and yet here I find myself
because the the when people say that um
politics is Downstream of culture what
they mean is that politics is Downstream
of frame of reference and culture is a
huge part of what shapes your frame of
reference but it really is just a game
of frame of reference and if you look at
the world from the position that all
money is evil power is a dirty word then
when you see somebody that has power you
will naturally assume that they got
there through you know either
intellectual violence or actual physical
violence depends on how rich they are
the richest is mostly oh my friend once
told me first hyper rich kid that I knew
came from nothing he said Tai all
Empires are built by Blood Sweat and
violence the top Forbes list the top 10
people they have killed before I promise
you they have killed there is bodies you
ever read the the story of Las Vegas
where a lot of money was made in America
there's a lot that movie Casino where
Joe pes's taking a dude out of a trunk
of a car and burying him alive wasn't
that peshy or was that dairo that was
peshy right yeah oh that that's a true
story there's there's I I always think
it's funny when people admire
billionaires I learn from billionaires
but I I'm in business right now with two
guys on the Forbes list and I've been I
know many of them they are
Warlords they are Warlords does that
mean that through their own selfishness
they can help the world yes I'm still
capitalistic in that
sense all I want to say is the that is
your frame of reference playing out and
so you and I look at that you're going
to see what you yeah but I didn't have
that frame till I did business with them
then I'm like oh this man's definitely
killed
before such is the nature of a frame of
reference it really changes that's what
I'm saying it's the part of malleability
versus the static simulation all our
memories might be I might not have ever
done impact Theory four years ago it
might just be an implanted memory I run
that thought experiment all the time
it's very helpful so I'll wrap this uh
segment up with with the following
statement dear anybody at home uh you
have a frame of reference it is to you
what water is to a fish you're probably
hyper unaware of it and yet it controls
everything about your life um you're
going to make decisions Einstein said
that the most important decision anybody
will ever make is whether they live in a
friendly or hostile universe so what
what he's saying is it's not objectively
one way or the other but you're going to
decide and then you're going to see that
decision echoed through everything so be
very thoughtful about what you decide to
believe in this case about money power
seduction whatever all right speaking of
Seduction uh women I want to talk about
Tai Lopez and women one are you married
nope are you going to get married not
sure I'm a marrying kind of guy okay do
you have kids maybe interesting so out
of curiosity without revealing the yes
or no obviously everybody listening
assumes that means yes but setting that
aside um is not answering that purely
about
safety I think some
things don't need to be part of the
show but I would understand not your
show I'm talking about my show I don't
think some things don't need to be part
of my social media I think for many
reasons it can be safety it can also be
wanting people should want their kids to
grow up in a downto earth grounded
place I lived in Beverly Hills where
everybody's parents are famous and the
kids are part of the fame it doesn't end
well I remember no joke a kid telling me
I was walking I was going for a jog
outside my house in Beverly Hills I'm
going and a guy pulls up he's like hey
I'm a follower of yours and I live on
the same street as you
talking and he was like 16
and he's like yeah I've been dealing
with a lot of struggles and his struggle
was his parents gave him a
BMW and all of his friends had Ferraris
and I said I don't want my that's not
good for a kid talk about Distortion of
reality his reality was like he was kind
of like die I'm trying to make more
money and I'm like why and he's like
dude I don't fit in in school and like
you know he was trying to he was kind of
misquoting the wealth things like he was
reading you know it's like I to change
my Social Circle I'm dealing with
16-year-olds my some of my friends only
have BMWs but some kids in school have
Ferraris and those are the real thinkers
and thinking Grow Rich and I want to be
like them and I was like Wella when you
have kids don't put them in Beverly
Hills put them on a
farm that I actually hear that but I
still don't understand why not admit and
so that this comes back to Tate was the
first person I saw that was like I'm not
going to answer the question I think he
since like just answered it I don't know
I don't follow him closely
uh and then I heard you same thing that
you don't even want to say one way or
the other having them grow up on a farm
never telling people how many who where
all that that I understand but not
wanting to acknowledge whether you have
them or don't well can also be part of
what the mother asked for okay fair
enough it's like so for me it's also
whenever you have kids you got two sides
of the story so for me I look man I on
kids what I tell people is
most people should have kids a big
problem in the world is people who can't
have can't support kids are having a lot
of them and the Nations and societies
that would produce productive citizens
are having none and that is an
existential crisis for Humanity Elon mus
says it's the biggest threat is
underpopulation that doesn't mean you
know you have people poor person in a
village having 12 kids and all the kids
are malnourished they should have less
kids but there's a genetics for example
we need intelligent people on this world
okay not only intelligent you need other
facets but that's a very genetic thing
and so you ever seen the movie Idiocracy
what happens if only cuckoo people have
kids also G mental illness is extremely
heritable things like schizophrenia even
anxiety some of these are off the chart
way more than 50% heritable narcissism
MPD a lot of these are highly heritable
almost as heritable as height you know
it's a set of genes there's no one gene
but there's a set of gen so we need
people who are stable having kids but
now KL Marx was right about one thing as
we move up Ma's higher of needs to the
top and we're all seeking our esoteric
expression of oursel like I said the
artist cutting using their body as a
cheese grader in a New York City Art
that's the that person maybe they
shouldn't have kids but uh we need
people at the top of M heart give needs
also having kids it's good it's
important okay give people your best
argument so I'm not having kids you
maybe don't have kids uh why do you
think people should have kids Beyond
population or is that the
reason oh well look here's my nihilistic
side somebody call I I do a lot of
private mentoring now people pay me 100
Grand or a million doll to a million
dollars to talk to me eight times a year
some of the biggest influencers you all
know I won't say their names are in my
program one of the big ones asked me Ty
do you ever struggle with nihilism he's
made all the money he's in his 20s he
made 18 and a half million profits so
far this year going make 25 mil yeah 23
was a good life lives in a zero tax
jurisdiction keeps all of it has more
money and so he's now moved up hierarchy
of needs he bought him food shelter
water love you have all this and then
safety's next and then love and now he's
up at the top and he's becoming
nihilistic he's like I don't know what I
live for dude it's like I wake up and
it's like I can have almost any woman
he's a good-looking guy I can have any
girl I so girls aren't that interesting
because they seem too easy to get
anymore and so
that my nihilistic side is what does
anything
matter okay so some people say why do I
want to have kids okay okay and if I
give the answer well we're kind of
programmed to have kids and we'll in
general will be happier and Society will
turn out better if people who can have
healthy kids have healthy kids and they
go yeah but it's just like it's so
narcissistic you're just giving birth to
another one of you and how narcissistic
but I'm like couldn't I say the
inverse isn't it narcissistic by
definition to not have kids to focus on
th I mean if if you want to go
nihilistic nothing the end in nihilism
means nothing matters so when somebody
tries to come on this side and go why
does that matter and they get nihilistic
I'm like but by definition you don't
even ma why does it matter that I even
answer somebody why does it why does
your Mastery matter why does it matter
if we improve the world we improve the
world so homo sapiens get better but 100
million species we've wiped off the
better humans get often times not always
we wipe other species off the planet so
you talking about the frame so your
frame let's say or somebody with your
frame is like I can improve the world
with power but that's just your homo
sapian
world you might be wiping out a spe
species of Beatles you know you might be
wiping out a species of highly
intelligent whales so I don't know if we
go too far down
nihilism I just come back to like the
Amish they don't have to know why
everything is they just go because
I'm a hum a monkey doesn't have to
dissect why he likes bananas just let I
was in qual lur about a month ago and
man them monkeys get Smart one tricked
me I had a whole stack of them one
monkey comes up to you and um I got on
video and kind of like hey buddy they
don't say they don't talk of course
Another Monkey came from behind took all
my damn bananas so humans we're not
we're uh 98% same DNA as uh chimpanzees
we're 50% the same as bananas we're 70%
the same as flies so when I get
nihilistic and I try to dissect myself
and just go well honestly nothing
matters and we're all Stardust and we
know at some point we all disappear we
also know we might not even be real
there many very intelligent people think
we might be a smarter version of
ourselves video games we are the we are
Grand Theft Auto my friend is the one of
the main guys who built Grand Theft Auto
some people used to say my house over
there that he put I used to get a lot of
comments your house is in Grand Theft
Auto and I reached out to him I'm like
did you put me in Grand Theft Auto he
never would answer but um we are Grand
Theft Auto man and then it's funny we
play video games but we might be a video
game too it's like you know like when
you see yourself in a mirror there's too
many mirrors it keeps reflecting back
and back it goes Infinity that might be
us we might be a video game of a species
with a video game that is the a video
game of a higher species that it never
ends there's also I was talking to chat
GPT the other day and I was going you
know sometimes if you look at the world
I'm not a flat earther but flat earthers
have this thing that we're like in a
hard Dome kind of thing I'm like I asked
chbt is it possible that everything we
know we are one
atom inside an entire other universe but
we think we are and Chad GPT has long
winded answer but some people think that
that might be true we kind of look like
that it's almost like a you know it's a
it you can go down this that's why I
like a farm when I'm on a farm I have a
farm or actually farm with horses I have
two Farms two Organic Farms I have one
talk about make the world a better place
I buy rundown chemically abused farmland
and I improve it that's my give back to
the world it's important and I have a
farm that I use tractors got my big John
deers here and then about 2 hours away I
have a farm in the middle of Amish
community and on that farm I farm with
horses I plow with horses you want you
ever read the book Flo by male cheek
sent me high you should read that book
okay I met him before he used to he came
to my basketball court in Beverly Hills
you know Flo says the optimal life is
like the Sailor like you forget what
you're thinking about you just are doing
it like the Sailor is pulling the wind
is blowing and your boat is flying and
and you're like pulling the ropes but it
becomes the unconscious that's the
happiest state of a human when I'm on my
farm and you have these big horses I
have big Belgian horses I have sometimes
I'll put six of them together and you
pull the rain you're get up GHA and they
pull it's the most Zen thing ever I'm
right there they're so big that I don't
think about letting me check my phone
cuz you make one mistake I've seen
people get killed with horses I saw an
homish guy once get kicked by a big
horse in the chest like a cartoon he
shot through the air it was insane I was
like a cannon he got shot out of a
cannon so I'm I'm pulling the horses and
I'm just there in the moment I'm in flow
and so I think
that Freud was right like KL marks
there's a book my favorite book is
called civilization and his
discontents and so when we think about
should we have kids and should we not
have kids and what's the purpose and
should we change the world or make money
at the end of the day what's better than
all of that is just
flow and it needs to be something
primitive that you're doing some people
feel it by going camping some people
feel it by hunting some people feel it
with art or music playing the I play the
piano sometimes you get into flow the
more important than all the things we
talked about Mo both you and I like to
make money it's thing we do um we
justify it in various ways and maybe
it's true maybe it's not but never get
too disconnect connected from pre-
civilization has made us unhappy you
know what's funny when I was listening
to you earlier you said something I'll
try to remember you said there was two
polls there was like the
poet no no there was like the ma you
wanted to be like conqueror yeah you
wanted to win but yet you know Society
is like you get married you ask me about
marriage marriage is is an invention of
mankind none of your most of your
ancestors didn't get married what do you
mean got married you think they went to
a church house 10,000 years ago and went
to a judge there was no
governments people bonded and people had
humans Homo sapiens are what we call
serial monogamists so there was monogamy
10,000 200,000 years ago but we were
uncivilized and what Freud said in
literally the most Immaculate set of
pages I've ever read and I've read many
things is civilization is discontents
the second chapter and he says it's a
trade-off by becoming
civilized we decrease the chance that
your nextd door neighbor would get
envious of your place and you wake up
and he hits you overhead of club and
takes this
house so you've increased your safety
but you've done it at the expense of
your primitive side and when you have no
primitive in your life you know what it
looks like looks like America 60%
obesity 80% out of shape we eat too much
we walk too little we overstimulate our
brain too much you
know we don't
fast we have 24/7 everything we need we
overuse the dopamine parts of our brain
Tik tok's the ultimate drug dealer in
Mankind's history they're literally drug
dealers and you can see it on
machines human attention span has
dropped to 5 Seconds that's now less
than a
goldfish so animals have been less
dopamine hijacked than
us all of that civilization civilization
civilization civilization money is part
of civiliz there was no money before you
know why there was no Wars long ago
there was battles but there was no Wars
because there was no civilization with
large governments there was no
billionaires before you know why because
you didn't have any tools one man could
out hunt another man by double but now
10 men on the Forbes list look it up
they have more wealth than the bottom
four billion people in the world is that
good or bad I don't think in good or bad
but there's a trade-off we're a highly
civilized world and one of the things
you trade off with civilization is high
concentration of wealth which is
great if you know how to make money like
you and I do we get to to be in the
elite but the downside of that is
there's
revolts there's revolts against the
wealthy and it's it happens now
sometimes I don't know if you ever get
you ever see someone comment Eat the
Rich MH comment on your stuff comment on
my stuff we have to think about that I
live in Scandinavia a lot it has a
better what's called Genny index or
Genie index some people proun gen
coefficient yeah it's basically like
Philippines is like one of the worst
it's the disparity between the ultra
weth Y and the ultra Port I live in
Norway is basically like the best or
Copenhagen Denmark you have more and
there's a lot of good things to be said
about it and there's real there are
billionaires but so I don't know I'm a
you could say I am a um bipolar wealthy
person in the sense that sometimes I
like the civilization which includes
money but I also like going to the
cabin and having the horses all right
help me connect that to
originally I was looking for your best
like kids so why why have kids that was
a question that started have kids
because you were made to have kids and
that should be a sufficient
reason just from a genetic standpoint
you are programmed I think I Ian I could
go way deeper and there will be some
sort of psychological punishment
absolutely if you don't the most I I
read I don't know if this is true what I
read was the in the United States the
class of of people experiencing the
highest levels of
dissatisfaction are women who did not
give birth ever in their life between 45
and 55 because you know by age 30 a
woman has about 8% of their viable eggs
of their life still alive or still
viable I should say uh by age 50 the
average woman has zero VI now men don't
experience that level of depression
because like alucino just had a kid at
70 what what look up Pacino he just had
a he had I just saw he had a with a
29-year-old he just had an 83 he's 83 83
so men wow some people say well why are
you picking on women well women are on
nature doesn't give a [ __ ] about
politics and being woke nature just goes
there the rules I don't care and so when
I see that I feel like nature leaves
Clues so I'm going wait a second okay
that's that's that's a major clue when a
whole class of people experience high
levels of depression the way I think
about life super simple
is there's happiness is your
compass so you you want to go north and
when you wake up depressed every day now
there is biological kind of genetic
depression but most people experience
environmental depression it's telling
you you're going the wrong direction
damn it so as a society if you see a
large group of people experiencing
depression you ask what are they doing
and you go the other way way I don't
know why you know the Forbes list is
better than a Harvard NBA I once tried
to get a Harvard NBA they were accepting
and then they're like you don't have an
undergrad degree and I'm like [ __ ] I'm
like the most ghouled person in the
world at the time I'm like what are you
talking about you let me in marketing
school I have kids who follow me from
Harvard they're like our professors pull
up your videos but Harvard wouldn't let
me in because they got a rule that
doesn't make sense you got to have an
underground degree well I discovered in
my anger that there's a better Harvard
NBA it's called the Forbes list there's
a real-time List It updates every 10
seconds and I begin to look pull pull
the list up now Forbes list real time so
you just look there and I start to look
for patterns like I said there's a
pattern women 45 to 55 who could have
had children that didn't extremely high
level of depression if you believe that
science so I go here and I got Elon Musk
I got Bernard olal from Louis Vuitton I
got Bezos Amazon Ellison I call him the
anonymous billionaire he he built it
with software Buffett Zuckerberg Gates
Larry pagee I know the ninth guy Steve
Balmer that's the richest guy I know
look he's at
110 wow Sergey Brin the Google guys and
I start to go what do these men all have
in common so if I'm asking myself a
question you asked about having kids all
these Mo for the most part 80% of them
had a lot of kids before age
30 now i' I've posted this online and
people go you don't understand the
difference between correl you know
correlation and causation I'm like you
don't think I know the difference
between causation and correl ation what
are you talking about I I not only know
about it but I've spent a decade
studying it I'm not
sure that it's just correlated I think
it's positive when you see things at
that
level Elon Musk how many kids did Elon
Musk have before 30 I think he had like
six kids before he was like
32 and now he's had 11 kids it doesn't
seem to be hurting him it does seem now
can I prove it's causitive that the
reason he's the wealthiest man in the
world is yeah no of course not and it's
nothing is that causitive unless you're
an idiot it's not the straight line
causation of him but it certainly didn't
hurt him and so I began to look and I
meet a lot of guys including
myself where we're tricked by the
machine the machine is classroom
education and low independent thinking I
believe in the rise of the individual
you must think and so I believed as an
entrepreneur that having kids would
distract me from making wealth but I
should have just gone to the Forbes list
it's a free Harvard NBA
it didn't affect any of these guys it
didn't by the way Bill Gates is number
seven Bill Gates is the best Money Maker
in modern history if he hadn't given
away he owed 54% of Microsoft he gave
most of his shares away to charity he
didn't give cash away he gave shares if
he had held on to him he'd have $1.2
trillion right now Jesus Microsoft's
about two let's pull up the market cap
of Microsoft things is 2.4 trillion last
time I checked so anyway Bill Gates had
a ton of kids young so I can argue this
from many Dimensions I can say the most
depressed people do the opposite so I
want to do the opposite of them I mean
are depressed so I want to do the
opposite I can if my goal is money
Mastery
status I go well all the dudes with
money Mastery status I can't prove it's
causitive but it's certainly correlated
so it's a good bet to make and um I
think it's
logical so I kind of gave the reverse
engineer way I gave the kind of overt
engineer but I just take Logic for a
second you're a social media influencer
we have followers right you got a lot of
followers I got a lot of followers isn't
that just like
children we have a group of people who
Ally themselves with us they follow your
Instagram they follow your stuff they in
they do things that we do they listen to
us isn't that like a father
so as I told you nature laughs last I
meet people who go I'm not going to be a
father yet they're a social media you
are a
father you to B are a father now we take
this a little further wouldn't it be
good to have some of those allies blood
related to you yes it would be because
one thing we know is that you're less
likely to be betrayed by Family the long
there's two longest running institutions
in human modern history one's the
military the the Greek army has been
running for thousands of years there's
still a Greek army the second longest
running business uh in the world you go
to France there's a restaurant that I
went to it's familyowned since 1500s
whoa so families
persist we don't you know do you know
how many Geniuses were related to each
other arasmus Darwin these people are
related cousins so your Will To Power
that you have Tom which is to have a
positive effect on the World to use the
tools you have wealth reach
followers will also be very logically
and efficiently accomplished with your
own children in fact pull this crazy
thing up pull up the woman and man
there's a millionaire this this
fascinates me they had 20 kids this year
blood related she took 20 eggs they took
20 eggs out of her there it is mom had
20 babies in one year by surrogates and
she spent $67,000
I think a month on 16 nannies but the
millionaire is actually a very
intelligent millionaire they plan it so
he takes his sperm she takes her eggs
out theyve stick it in 20 surrogates
they had 20 kids at the same time it's
actually a very efficient way to have
kids they they're going to have a
hundred some I don't know what to dude
did to end up in prison but um a lot of
people would laugh at this but let's
think logically for a second genas Khan
largest empire ever is the Mongol Empire
not the Roman not the West the East is
understudied cuz we all went to damn
Western schools so Mongol
horde potentially 1% of the world he's
their grandfather he's had a tremendous
effect you talk about having an effect
having social media followers our
followers will unfollow us over one
thing but genas con yeah you could see
8% yeah this one says 0.5% of the world
and 8% of Asia he's their grandfather I
read
seven you want to Will To Power my
friend but so what's your Northstar here
I'm trying to Anchor myself around why
you want people to have kids so we've
got population is good for the
population we've got genetics want you
to have kids and therefore you should
personal happiness uh okay what's the
feedback loop of personal happiness you
mean why is personal happiness important
or why why how's it related to kids
anytime you do what your jeans built are
built for you're happier I it's almost
the only way you can do it is to hijack
it so for example the food system
hijacks it we're happier when we get
something salt a little bit of fat a
little bit of carbs and a little bit of
you know protein we're not happy that's
why keto will never take off because
we'll be somewhat unhappy with no easily
digestible carbs okay so basically I'm
just
saying we need to all get over ourselves
and just do what's obvious that we're
here for and I said I think your Will To
Power and it's funny you have a you're
high on will of power which is Mastery
and mating
kids would be good for you you have a
good kid you have good kids I I think
maybe things happen for a reason maybe I
can make I'm not trying to make a
persuasive thing because I don't always
think you persuade adults what I would
ask you to do is first you're a creative
man your wife ain't that old still can
have kids think about
it you think Elon Musk has a lot of
power he got 11 kids and keeps popping
them out he had two he had two in the
last 12 months yeah it's interesting
knows something me and you don't know
we're not as successful as this guy uh
is it possible he knows something of
course I'm sure he knows many things
that we don't know certainly he knows
many things I don't know I can speak
from experience but I will say that I
think it's a a very complicated beg but
I'll give now my best argument for why I
think people should have kids why don't
you give the one why they shouldn't cuz
you're not having kids I don't think
there is uh what's the opening line um
every unha every happy family is every
unhappy family is unhappy in their own
way uh so I think the default answer
should be you should have kids if you're
if you're uncertain have kids if you're
sure you don't want kids fair enough
well convictions are greater enemies of
the truth than lies yes that's n for you
yeah so I would say strong convictions
loosely held is the way to think about
that statement if you don't have
convictions you won't be able to take
action but if you're unwilling to change
your mind why not hes all the time cool
I usually speak in hypotheses so here's
my my hypothesis on why most people
should have kids um ultimately all
you're trying to do is modulate your
neurochemistry life is ultimately about
how you feel about yourself when you're
by yourself but you are having a
biological experience and if you don't
acknowledge that your brain works in a
certain way you will never be able to
predict what makes you happy and what
doesn't make you happy and that's a
standin for
fulfillment fulfillment is the only
emotional state I know that can survive
something like grief so it is the uh
positive mindset that I think people
should aim for fulfillment has a recipe
that recipe is very simple you're going
to work very hard to gain a set of
skills that matter to you for whatever
reason that allow you to uplift yourself
and other people uh we're a social
creature we need to serve the group so
if you do that you will have a resilient
sense of well-being that you have lived
your life well so that just for mental
health is why I think people should head
down an
evolutionarily prescribed path okay kids
are the evolutionary prescribed path
also depending on how you're
neurologically hardwired I would say
we're also um the prescribed the
evolutionarily prescribed path for most
people in most situations not all and it
does become context dependent but for
most is going to be long-term pair
bonding we are a species that falls
right in the middle you can judge by
testicular size of the male if you look
at like small that's cuz they beat
everybody up exactly so one guy has all
the kids exactly um so we know that
males fall in the middle so um but we
are like you said serial monogamy okay
so that's my best argument for kids so
people now have heard the the both we're
both I think pushing people roughly in
the same direction uh if you don't want
to have kids I don't think anybody
should if you don't want to but you have
to compensate for the fact that now
Nature's easiest path what your brain is
optimized for you're taking off the
table as a way to reach fulfillment you
can still achieve fulfillment without
having kids uh it just becomes instead
of trying to serve a larger group sorry
instead of trying to serve a smaller
group which is easier for people the
unit of the family you're now trying to
serve a larger Group which is society
now Society will come and go like social
followers sometimes they follow you
sometimes they don't they can turn
against you it is what it is there's no
sense of um deep connection there's a
profound hard wiring where my parents
could have been evil and I would still
be more interested in them than the next
person it just is what it is so uh
that's the four against is if you don't
want them by all means don't but just
make sure that you address fulfillment
somehow or you're going to be profoundly
unhappy now I want to go back to where
we started which was women uh what's you
said that you're not the marrying type I
would love to understand CU you're so
thoughtful about like well this is a big
part of this is genetics So when you say
you're not the marrying type is that
psychological frame of reference where
you've built values and beliefs around
it or is it I don't produce enough
vasopressin to get the bond that I need
right
um both I I think look I agree where I
agree with you is people are different
as I said fds frequency dependent
selection so nature kind of looks if
there's too many people having kids it
wants a few of them to not have kids
kind of thing so you could have Warriors
in a tribe that don't mind dying because
they don't have kids at
home
um I'll give you an example I was
reading um Nobel Prize
winner Mandela Nelson Mandela he grew up
in Africa it's not Western one of my
heroes okay his dad had five wives
there was a village five Village five
little Huts apart from each other it's
funny when men have more than one wife
don't put them all in one house a Mormon
girl who grew up with Mormon she had she
has 38 brothers and sisters in Utah she
told me this she's like oh they all
fight with each other but Nelson Mandela
grew up in a group where his dad would
spend like one week in his Hut and he
grew up to be a Nobel Prize winner I
think a lot of things that we think in
the western world are prescribed by God
they're not prescribed by God but now he
didn't have a thousand women necessarily
now if you go to mumar the bloodthirsty
who had the most children that are
counted in Morocco he had roughly 700
boys they didn't count the girls back
then he's like I don't give a [ __ ] about
the girls yeah he used to sit on a uh
Throne of skulls very intimidating some
people go I met a guy with he's like T
man I win these guys called me in for a
business meeting to negotiate with me
and they took me in there and it was a
skyscraper and we're all in suits and I
was all intimidated I was like well at
least they didn't have a they didn't
have the heads of the men they had
killed last week on the you need to do
can I come in next time can you put some
skulls under here so I can pretend I'm
Mubarak Lopez the bloodthirsty anyway he
had 700 so but in general men have not
had a thousand concubines I mean they
say Solomon in the Bible was supposed to
be the wisest man in history we had a
lot of w yeah a thousand wives I think
10,000 concubines or 2,000 or whatever
but in general it's been more like
Nelson Mandela right
small but not
Western now there's been many people who
just had one husband I mean one male and
one female and one set of kids but I
think I try to go what is society
inventing and I ignore that
and what is society not inventing I
think society's not inventing that
people want to have kids I think that's
in my primitive nature so a simple thing
to do is build your life around the
Primitive just control it 20% so I think
if you go 100% primitive you know you'll
end up dead one way or another well so
from A Primitive perspective though the
reason that I said um that some of this
is context dependent is as far as I know
in The evolutionary literature that
basically what you end up getting you
get um polygamy when you have one man
that's capable of taking care of a lot
of women and when when you have that
it's because you have a high Genny
coefficient so you have people that have
a lot and you have people that have very
little and so the people that have a lot
you're better off being the fifth wife
of somebody extraordinarily wealthy than
you are being the only wife to somebody
who is but that's not quite true that's
that there's a lot of stupid books out
there if you go to the people like like
a doctor bus wrote the textbook for
Harvard I've had you know the yanam Momo
Indians they're still a hunter gatherer
tribe mhm I was talking to Dr Helen
Fisher she's the also by the way the
chief scientist for Tinder she has the
most data on love of any human in
history she has all the
data she spent time with the Yan Momo
there's they're not it's not that
there's a low the Jenny coefficient is
healthy there it's only in farming
societies with men that don't have
access to women no because some men will
take a woman that's been had by another
man at the same time no after when the
when the main guy is done with her it
happens all the time in fact I was
reading an interesting book there's a
book called why we love by Dr Helen
fiser on this subject she has a an a
story there um there was a woman who had
lovers they would go and sneak off hold
on the math isn't adding up so uh if you
have a society that's roughy roughly
5050 and you have one man at any time
that has more than one wife even if only
temporarily there will be periods of
time where there are men who simply
don't have access to a faithful woman
absolutely while I don't know about the
yamamu tribe well enough I cannot speak
to that but that does happen and that
happens in society right now yes for
sure but typically what you end up
getting so take a culture where it's
celebrated that the elite men have five
wives whatever uh you are going to
create the Surplus male problem so
you're going to have but in Yos there
was no marriage so the alpha might have
had Suzie but Suzie simultaneously might
be bonding with George the beta okay so
what are the not so black and white
here's the knock on consequence that
that appears to me again I don't know
anything about this tribe and so if they
are the miraculous tribe can look at y
many you you're confusing so let me just
say hunter gatherer is 300,000 years ago
go to about 20,000 years ago rise of
Agriculture rise of militaries rise of
governments rise of one man being able
to amass large fortunes through better
tools okay so are we talking which time
are we talking we still have most of the
genes are we talking the 300,000 the two
300,000 to the last 20,000 I think the
argument that if I were to lay out each
side mine is it's context dependent so
we need to know the time periods we're
talking about yours we are these people
genetic no genetically we're the hunter
G okay so for you this is again born of
genetics so born of genetics what's the
thesis some men will be happy with
multiple wives and other men will just
have to deal with the fact that they
have no wives frequency independent
selection there will be lower risk taker
men that'll be they may want more than
one woman but it's a risk to go after
more than one woman both for Surplus if
you focus more on one woman she's less
likely to to leave you for another Alpha
men so men have developed tremend this
you know now they call it Alpha Beta
that's a wrong way to think about it
it's more frequency dependent selection
you're going to have some men that are
High Risk Takers so they're going to go
out try to monopolize five 10 women that
takes more risk because for example when
you're with woman number eight woman
number two is on her own and women
sometimes decide they want a pair bond
and then that Alpha men and Z sometimes
Alpha men take care of the babies of
betam men they're teaching now that beta
men are always taking care of the
Alpha's child [ __ ] they don't know
any science that's not how it works
that's why gorillas monopolize with
physical power and keep all the women
close to them but that's impossible to
do now and been impossible to do because
as I said when they studied the yanam
Momos the women go off hunting on their
own or gathering and they have a little
rondevo with a dude and you see this in
chimpanzees the betas stay friends with
the women and often copulate and make
with them so it's a super complex set of
Game Theory we it'd be better to just
imagine there's a world where there's
three men and three
women okay so let's say there's I don't
know who's a good there's Leonardo
DiCaprio he's the best looking one who's
an average looking actor uh Adrian who's
the average looking
actor daero he's not greatl looking he's
not horrible and then you got uh Danny
DeVito okay and you got the same no
let's say all three women in general
seem to be prettier than men they've
been selected for looks so there's three
one extra gorgeous woman one you know
decently and one average okay so if
you're
DiCaprio you're going to try a high-risk
strategy okay so you're highrisk and I
I'm oversimplifying so you try the
high-risk strategy you seduce the three
okay but you literally generally are not
seducing them at the M same millisecond
but he has slept with all three he's had
his chance but he probably sleeps with
them less
often because a man can only have sex so
many times in A Day Men are constrained
much more whereas Danny DeVito he goes
[ __ ] I'm going straight for the the most
attainable the least attractive and he
puts all his concentration on her now
one point since women there's a great
book on this called the the dangerous
passion it's about jealousy this
somewhat average woman that has Danny
DeVito pursuing her at some point she
sees DiCaprio with the more pretty one
she goes [ __ ] that I don't like that he
may leave me for her and so she settles
with deito and now DeVito never cheats
and he has sex with her copulates many
many times many times okay he may end up
having the same amount of kids as the
highrisk strategy that's why I said
we're forgetting risk aversion and we're
thinking this is Alpha guy who has a
better strategy versus the beta and the
sigma and all these stupid things we
should be thinking that nature is
smarter than us all and it doesn't you
know what nature doesn't give us it
doesn't give us free thought forget free
will for a second so what nature does is
convinced DiCaprio that he's doing the
right thing and isn't this so much more
fun you get the women and you just have
sex with all of them and it's telling
DeVito to feel high levels of romantic
attration to the one girl because a
Slave owner a slave who do you think
works harder a slave who knows he's a
slave or a slave who thinks he owns the
plantation DNA is the slave owner and
it's smart this happened in America
after the 18 after you know 1865
Emancipation Proclamation blacks were
given rights back somewhat but then came
a racist president a couple presidencies
later Reconstruction Era and then they
they let black people build all these
beautiful Farms I read a book in South
Carolina they had a veloped this whole
farmland and in the damn they switched
it back and they took the Farmland back
not through slavery but through some
nasty laws so those black men had who
had thought they were free worked harder
than when they were slaves so it was a
very kind of heinous thing to do that's
what's happening with DiCaprio here
Danny DeVito and Robert dairo it's
making each of them think they're freely
acting and at the end no one has more
offspring than the other because of
DiCaprio's way always worked over 10,000
Generations everybody would be born with
the DiCaprio strategy if you study Game
Theory though Game Theory brand they
call it Hawks and doves is a one game
theory simulation or they sometimes they
have different names exploiters
defectors there's but Hawks and does
he's a hawk DiCaprio com swoops in you
know Dove is a very faithful kind of
upfront honest guy you know Danny The
veto ugly guy comes and he's like I love
you and da d da they have the same
amount of kids and that's why right now
in the 2020s there's some people that
are like DiCaprio and some people that
are like dairos and some dairo is a
little bit he a little maybe he slept
with two of the women out of the three
but they all have the same amount of
kids that's the game theory weirdo thing
you know it's like this I just read
today I was reading a textbook by this
guy Ashton on personalities it's
fascinating men and women one big
difference is men experience
this life satisfaction women touch the
top one day and the bottom the other day
women go way up emotionally feeling
amazing and
women feel tremendously depressed in the
same week the average man partially
because of testosterone is very
comparatively very but you know what
they found in the
totality male and female is not
predictive who is having more life
satisfaction because the women's
extremes cancel each other out and
they're just like the men that's why I
said these three guys the Caprio Theo
and and and uh Danny DeVito they kind
their strategies cancel each other out
so what you have to know going back to
your question to me is who really are
you in your primitive State there are
men who have trem my best friend I
remember being 16 years old my friend
Jeremy we were walking to the park in
San Diego I'll never forget and he
literally goes to me he goes Tod
I just want to find one woman it was
such a funny talk I don't know why I
remember this I just want to find one
woman and I'm going to give her roses
and we're going to get married and have
kids and and I remember at this park
there was all these pretty girls I was
in high school there's all these high
school girls and and and we're sitting
there two high schoolers and I go why I
was like how are you going to choose I
remember being like how you can choose
well guess what life pass we went down
he married as a virgin his high school
sweetheart they were both virgins when
they got married they stayed together 10
years okay had one
child he gets divorced I lived in that
house next door to you no kidding he
calls me I'm suicidal man and I talked
to him it was one of those I don't think
he's joking suicidal I said you got to
move he was living on East Coast I said
you move into my house right here I'm
afraid for you we've been friends since
two years old he moves here he lands
I'll never forget he goes Ty I am going
to live the bachelor life like you
living he goes never will I get married
n all this is so
so I had a blind date with a Brazilian
girl literally within a couple days of
him landing at the house this guy landed
he stayed single three
days I'm down at you know uh sushia down
on the bottom here so I used to go to
sushia a lot I love it's like an outdoor
sushi place right at the bottom of this
hill sunet BL I'm sitting there it was a
blind date I don't know somebody set her
up they're like you're going to love
this Brazilian girl she pulls up in a
uber when the door opens I look at her I
know she's not my type I have a type so
I was like I'm going to instantly pivot
this so I don't I'm not stuck with this
girl that I don't want I'm like I'm
gonna go find somebody else and Jeremy
was having dinner with me on Sushi and
so I I just played almost like a magic
trick she didn't speak perfect English I
just pretended Jeremy was the blind date
and I'm like the [ __ ] valet or
something I was like well great come to
our table and I sat them down I kid you
not he told me a few years ago from that
night they never spent a night apart for
eight
years the man couldn't be a player he
couldn't be a bachelor you know why they
broke up by the way she got jealous it
I'm sure it was other things but the
final straw where he broke up with her
he had you know navigation you can
change the voices to Darth Vader to L
Skywalker he said it to a sexy girl and
she finally flipped out and she's like
am I not enough for you that you need
this beautiful woman he's like it's a
voice and he's like no more Latin women
but anyway within he you ever met a dude
who never can be single so he was
talking to a girl who works for
me he overlapped made sure he had the
new
girl dropped the old one had the new one
continuous line of
monogamy got married recently wend he
told me he never would again I could
have predicted that you know I look at
his hand he's exactly opposite of me
crazy crazy high estrogen finger and low
so my point is know if you're Jeremy or
know if you're
Tai then you'll be in flow I've tried to
be Jeremy before I make the girl
miserable and I'm
miserable know thyself how's that a win
everybody loses man now I think what's
going wrong in society is people are
listening to influencers who are more
that want to have 5050 women and they're
thinking that's the path but that's not
true lots of men in fact Dr bus told me
like 50 60% of men experience
tremendous pleasure from Marriage they
feel less anxious they they have more
sex they feel happy and yes they may be
tempted by other women but not really
but don't ever forget fds frequency
dependent selection 20% of men are
miserable and have been miserable I mean
a lot of men you know when women say men
are
Workaholics no those are the 20% of men
that don't like that the fact that
they're married they want to be off I uh
Dr Helen Fischer she told me she went to
a tribe in like Indonesia one of these
like kind of like the yanam Momo in
South America and she got there and a
man the chief tribe guy had five
wives and she shows up and she said I
asked him a it's in the opening of her
book I think it's in why we love she
says to him I'm a researcher Searcher I
this is a question I've always wanted to
ask if you had unlimited resources as a
hunter how many wives would you
like she thought he was going to say 20
30 he said zero they're driving me
crazy that might have been a man that
was a Jeremy but because the tribal
status he had to be you know he had to
be a player he wasn't a player I have a
feeling that's a TP
who realizes that women may not be as
easily predisposed to the setup which is
my next question so do I want the Five
Wives well that what I'm saying is so if
we know that you're what you called a
player somebody who likes High variety
yeah uh you said at the beginning of
this that um Nelson Mandela's dad had
five wives but they all stayed in their
own Huts don't keep them together
because they fight a lot so that would
be my instinct that that is not they're
not going to mesh well as a general rule
I'm sure there are exceptions to the
rule but it's not going to work well so
how do you find women that suit your
lifestyle you're good at reading people
what's the criteria that you sift
through so that you don't end up with
somebody who belongs with Jeremy right
and tries to make it work with you and
is unhappy by the way Rick I realize I
said Jeremy's name usually I don't say
Jer Jery's gonna listen can ble that out
if we need to no no you can leave it in
he's cool we he'll be like ah um it's
been long enough it's been long enough
you know you can now tell Abraham
Lincoln gunshot jokes it's been long
enough it's not too early um
so ah repeat the
question what filtering what how you
find that okay I got a answer you're not
going to like cuz I we talked about
astrology at the beginning my mom's a
hippie sitting over there in a chair one
thing I've learned is there is a 10%
chance maybe higher that all the
religious things that that supposedly
smart guys like me and you believe is
wrong and all the religious stuff is
right I mean I there is a chance that
classical kind of go there's a God and
we and there's Angel there there is some
of the smartest people the first time I
ever saw it is the last page of Stephen
Hawkings book uh is it his book called
The Big questions or whatever he has two
books brief history time and one of them
he ends by saying and then we will know
the mind of God and I was like what he's
talking about God now he didn't mean it
in a religious sense but there's things
like prayer when you start thinking
about quantum physics like prayer is
like there was nothing and then there
was something or as Stephen Hawkins said
we used to think there's no free lunch
it seems like all of the universe is
free lunch as if all of the universe
could have been a prayer that one
species
said I manifest a cool group of weirdos
four billion of them and it just the big
bang happen we call it the Big Bang but
that could have been the creation story
we don't know so you ask me do I believe
in
astrology I mean I wouldn't build on my
whole life around it but I'm also don't
think it's a 0 per. do I believe in
psychics in general I wouldn't but I
wouldn't bet a 100 I wouldn't bet my
life on it so I asked a psychic
this I don't seem to be the Maran type
now there are some psychics I'm going
tell you believe it or not there's a
psychic down in West
Hollywood don't count I don't know what
they do they're like magicians I still
have a figured out their trick there's a
famous one that is a psychic to a lot of
the smartest wealthiest people here I
always saw her Ferrari in her house it's
in West Hollywood down by m Rose one
time I was dating this girl and she was
like crying after work she had had this
big blow up quit her job and we're
driving by and and she I knew she was a
hippie so I said let's go to the psychic
there so we're going to the psychic we
walk in she's like true she's like
Romanian she speaks that she's got bead
but she has Ferrar like four Ferraris
out front I'm like this chick is good I
got to see her sales technique so we
walk in it's a long table it's very much
like a movie the girl I'm sitting with
and and this psychic speaking in her
Romanian voice goes or maybe she was
Albanian or something she talks to the
women she goes you're having problems at
work your boss is hitting on you and you
and you're thinking of leaving the job
well that's why we drove there her boss
had hit on her and she decided to quit
now this was like a very pretty model
and I was thinking that's easy I could
have guessed that he like you know I
like a pretty girls having problems with
their boss but I kid you not the
Romanian lady goes but tonight's not
about you ma'am it's about you she turns
to me she goes you have six
brothers well I have six brothers and
nobody knows that they're all half
Brothers after I was like looking for
cameras I was like I still don't know
how she figure that out you can Google
Google taop many brothers there's
nothing I don't know how she knew me but
she proceeded to tell me all this stuff
and then at the end she said no charge I
came with a like a Rolls-Royce she knew
I had money she goes no charge to you
take this necklace this will give you
good luck she tried to put it around me
she goes and if you ever want to come
back I'm open any time it's $1,500 a
session I never went back though cuz she
freaked me out but I was like what a
damn good salesman aure virtue signal
thought I just did this for free I still
haven't figured out the damn m mag trick
see Ty that one says Ty has three half
Brothers I have six anyway so I asked
not that psychic but a psychic what
should I do how do I find women like
this you know what her answer was she
pulls her tarrow cards she goes oh you
just need like kind of a hippie free
spirit woman there's there's 20% of the
world like that that's damn good
advice so if you're like me there's a
group of women first off there's a group
of women that experience no job jealousy
it's very rare it's very it's for sure
sub 5 to 10% there's a group of women
who
um like the thought that a guy can have
more than woman then they're just not
threatened so you have to find on a
spectrum you need low
jealousy and actually High
cooperation that's technical terms
agreeableness so a high agreeable person
just kind of says well if that makes you
happy I'm good with it but it has to be
a combination of those two so a a a
psychic would just say find a free
spirit the scientist in me was you need
to look for a very narrow set of
people but I think people try to De my
way very I actually thought I actually
like relationships more than I
thought
H I think I'm more visual remember how I
said on the spectrum of Personality
we've been forgetting about
risk-taking the Aesthetics there are men
who I have a brother who's very goodlook
I have a couple brothers that are
good-look they don't care that much
about the looks of a woman interestingly
enough in a textbook there's an
interesting textbook I think it's
evolutionary psychology by Dr
bus High parasite load societies care
more about physical Aesthetics meaning
there's actually a gene because you know
when you know physical beauty is like
low mutation parasite load that's that's
like the a I think the average person
has like four or 500 mutations in the
womb from the environment or bad
genetics not enough that you're
handicapped when you're born but
somebody like Brad Pit had like 50
mutations and some mutations come from
high parasite load there's huge parts of
Puerto Rico Rockefeller that was one of
his big things there was so much
parasite load in tropical places so
maybe my ancestry from a tropical place
has made me more aesthetic my dad was a
pro bodybuilder he was very aesthetic so
I think what makes it harder for me is
and and and and
my some of my brothers are they don't
care about Aesthetics they don't want an
ugly woman but they're not tremendously
aesthetically picky they want a pretty
woman but not a shockingly pretty woman
and um what does that have to do with
how much you discovering you like
relationships more than you thought so I
have to go I I wrote a I have a thing
called 13 thesis it's my 13 hypothesis
for me there's a certain look that I
like more and so if I go to places that
are thick Market of that which is
Scandinavia my barom my let's you ever
heard of me minimum effective dose uh
probably it's when you go to a doctor
for antibiotics he's like make sure you
take all four pills cuz if you take
three nothing happens except maybe you
get you know resistance so for me to be
in a relationship with a girl there's a
minimum attraction I have to have mhm
when I lived in California in that house
in general I I don't like the look of
women in the United States I don't know
why when I first time I ever went to
Scandinavia I was like I remember I've
told my mom many times mom there only
one thing I'm mad at you for in my
childhood that you didn't move to Sweden
when I was a baby because every single
woman is kind of not every single woman
but it's a thick market so it's easier
for me to fall in love so I actually
think I'm more romantic than I thought I
was 5 years ago but if I don't have you
just hadn't found the right no the Meed
there's not enough me and so two things
a man has to have all men care about
Aesthetics so for me let's say the me is
she has to be an eight out of 10 of
Attraction but my type okay there's a
lot I don't think Angeline Julie is
classically beautiful she's like a four
to me I don't find her attractive so
there has to be an attraction aesthetic
attraction for me that's let's say every
man needs an eight my it's harder for me
to fulfill an eight
but you also need a woman within the
same or one standard deviation of your
IQ that's classic evolutionary theory so
if you for any man listening or woman
the higher your IQ is any woman or man
listening has high IQ and has high
Aesthetics um you narrow the pool teeny
I had a mathematician friend clous flock
astrophysicist at North Carolina I fed
in all my computations that I wanted and
he's like Ty we had breakfast in Chapel
Hill one time he's like I calculate
there's 70 women like this in the world
and I was like but there's 8 billion
people and he's like and there's none in
North Carolina statistically because
there's only 11 million people in North
Carolina and there's 8 billion he did
all the math he's like you're
[ __ ] but what he should have told me
is go to
Sweden that is the Syle that is I need a
shirt all right so we know we need so
know thyself yeah know thyself we need
to go to a thick market then we're also
going to have to have then I'm more
romantic then I am not as interested in
dating 20 women only five no have to be
five um no I think even the man that
thinks he's a player if the me is met he
might settle down interesting that feels
diametrically opposed to where we
started it's like quantum physics we
have our absolute rule that men are
genetically and then we have our quantum
physics that the second you start to
measure it too close it changes that's
why I said be care of convictions
convictions are greater enemies of the
you know the rud you know my first
YouTube video find my digress it was a
good one I don't even know if I have it
posted I was in a taxi in London I think
it's roughly
2014 the first time I Tred to be an
influencer I had some videos in 09 at
the Laugh Factory down there with Zach
2014 I did this video and I said the
root of all evil and I said I can't
explain it in words so let me just give
it to you in primitive grunts the root
of all evil in the world
[Music]
is instead of
H you know people ask me what I think of
the Middle East right now the root of
all evil
is we know what's true versus hm that's
not what I thought but tell me why you
think that
way was the root of all evil in Russia
Ukraine you got two sides that I know
nothing about it but I know the root of
all evil is
convictions you should have very few
convictions because almost everything is
wrong including what I believe so as I
said when I'm in my best when I'm in my
power I might have had a hypothesis
about myself because when I lived in La
all the evidence was showing that I
didn't want to commit to a girl but I
realized it because they didn't meet the
me of the two things that are important
to my
brain Los Angeles is not an intellectual
place it's a SSG a self- selected group
of people who in general are higher on
narcissism so you do get a lot of people
that are beautiful here um but the US is
not is not an SSG for intelligence there
are int obviously the most Nobel prizes
in the world are the us but it's very
thin par po pockets in general Europe is
more an intellectual place even Napoleon
in the 1800s said you know America that
Merchant State he saw America as a place
where people like to make money so I
always tell people best place you can
live is outside of the US for lifestyle
best place to make money is inside the
US that's why I pop in and out of both
Europe is a much better lifestyle people
are healthier happier and you can meet
the most beautiful woman who is smart as
hell in America it's a thin Market you
find beauty and now people going to get
mad at this but [ __ ] you ever landed at
an American airport after being in
Sweden you're like what the [ __ ]
happened this bu a nuclear bomb of looks
what the [ __ ] happened now part of that
is obese
is just decimating looks your fa men are
always like Ty I'm too ugly to get a
girl I'm like n you probably got too
much fat on your face damn it [ __ ] fat
distorts the face for men and women you
[ __ ] and everybody distorts in a
different way so Europe like Sweden is
the I think last I read is the most in
shaped people in the world what's the
secret to being um to being able to get
the kind of woman that you
want change where you live damn it
geography is a son of a [ __ ] you get
the wrong geography I I have a friend he
freaking loves brunettes and he lives in
like you know he lives in
Norway he likes I'm like bro you got to
move go find a wife in Brazil and come
back now one thing I would add to this
the new Global study came out I've been
waiting for this for my entire
decade men and women go hard on studying
mental instability because countries
aren't all the the same what do you
think's the most me this new meta study
came out what's the most mentally
unstable place in the world mentally
unstable yeah
Russia high it's like say three Eastern
Europe is very high in and when people
say what do you mean by mental
instability dark Triad exploitative
traits so dark Triad traits there's dark
diad but dark Triad is narcissism melium
and
psychopathy where else do you think's
even
worse that was my best
guess I'm just going to go through where
could you hide a terrorist for 20 years
Middle East but you'd have to be very
specific in which country and I would
not be the person to make that guess am
I right you ever seen Donald Trump's
interview where he goes
Abu is dead he died like a dog you ever
see that whole thing no no remember when
Obama send a Navy SEAL Team in and the
plane the helicop that was Pakistan that
was AMA bin Lan was chill there like
we'll take this so Pakistan scored on
this meta study by the way no offense I
have a actually an office in Pakistan so
I've had a great experience in Pakistan
but which is currently being bombed yeah
after that com my office I'm kidding
okay hope not like what I need my office
no but Pakistan Middle East uh Middle
East in
general Eastern Europe um France is the
most unstable in the western world but
where do you think's the most mentally
stable
place thick Market of low exploitative
traits Brazil I you got it you're the
first person to ever get it I've always
I do Brazilian jit Jiu-Jitsu I'm like
the Jolly I got these big huge guys I
work out heg machado's like 63 260 pound
you know 260 PB red coral belt he's the
jolliest guy ever now Brazil has high
crime but lower exploitation it's a very
family oriented place so if a man is
looking for long-term mating you need to
have your me for looks and intelligence
but you need to heavily wait mental
stability because that [ __ ] passes on to
your children so this is a complicated
game like in my brain is more I'm not
anxious but uh I'm I try to play chess
with things when Society taught me how
to play checkers this is a complicated
question that's part of why I came you
know I've been off social media for
three years my life mission Joel Salton
says most important thing you do is
create a one sentence Mission plan that
you write down so make sure your mission
plan's bigger than your own lifetime
that you that needs to be fulfilled mine
was starting about 10 more than 10 years
ago was I want to spread good ideas okay
or good hypothesis we could say and I
came back to social media because social
media is actually
spreading very bad ideas and the worst
idea is one that's 95% true and 5% wrong
because it has it's like a sheep it's
like a wolf in sheep's clothing so think
this is a subject I think men are
getting met LED astray on this a lot of
dudes are like just
following what's this to only one woman
get married the other way swung the
other way never get married never have
kids you think that's the mistake yeah
most men aren't built for that so should
men we obviously already covered kids
should most men get married I think you
should have longterm mating I don't
think marriage matters if you want to do
it for tax reasons Sweden has lower
divorce rates in America nobody gets
married in they haven't been getting
married for 50 years Iceland very cool
Society I was just there long lived
Society been going functional for
Thousand Years nobody gets married there
but they'll stay together I mean they'll
live have six kids and live together for
20 years you ask them why they're not
married they're like who cares it's a
government piece of paper they're they
have a religious tradition in Iceland
they're half vings they call them or in
Iceland they say Viking gang or
something vking gong um it's supposedly
but it's very
Viking Scandinavia there a lot to learn
from Scandinavia Scandinavia is one of
the pockets of the world that's an
outlier you know it's not really
capitalistic like America it's not
really communistic like Russia it's not
really socialistic or individual yet it
has
individualism they you know what they do
right people aren't physically healthy
anymore in America the food system is
the biggest scam um you know people are
always going oh crypto people did a scam
or this I'm like what are you talking
about if everybody was logical you'd be
throwing the CEO for the last 50 year of
every large food company in prison for
poisoning a
generation literally poisoning a
generation people I'm going people
sometimes go Ty your course is a scam
I'm like I had a class that was $67 for
67 hours of business
training that was like repeated in
Harvard even if you thought it was a bad
program you only spent $67 my brother
spent $80,000 at UNCC to get a Spanish
degree and he doesn't even know
Spanish and he was 80,000 in debt it
almost sunk him he was very depressed
over it for a long time how's that how's
that those people not in
prison you talking about a scam so one
thing that's going on everybody wants to
make more money everybody wants to have
love right but at the bottom of maso's
hierarch of needs is your body I even
heard you at the beginning people think
I don't listen I listen you said well
the only thing more important to me and
my wife would be my physical health I
wouldn't trade that which by the way
you're 100% of your own genes and you're
zero% of your own wife so that's a
predictable answer we would all make if
you had a choice between being super
unhealthy and being
celibate or super healthy and sell a bit
or super unhealthy and have love you
probably would pick healthy we don't
talk enough about health entrepreneurs
you know I I just wrote this book
Shameless plug it's like seven bucks
called the three trends at the end even
in a business book it's about how to
create wealth from social media in the
damn end of it I put in a bonus chapter
called the ideal physical daily routine
that includes a lot of stuff about
health for example you really as a man
we know this you should be walking
15,000 steps a day when you open your
damn Health app and you look at the
average for the month you know I think
Health they give you it needs to save
15,000 and women are built to walk
around 12,000 there's a great book on
this by uh Daniel leberman from Harvard
he's a paleoanthropologist he checks the
bone structure of our hips he can tell
and look at the archaeological record We
Men hunted about seven miles but we
didn't do the kpe get off the damn
treadmill at the desk I use at the off
at the gym I use a treadmill desk in the
office cuz you don't want to be you know
hardcore working out but we're built to
Sprint run jog slide and
jump so even when we do cardio our
15,000 steps we're not even doing it
right we're walking on concrete walking
on a flat surface so increases things
like joint damage or we're jogging
people who jog always look horrible and
age faster than anybody else I know I'll
piss off the whole Marathon well great
if you want to do a marathon but you
don't look good humans are when we were
hunting in something we sprinted
sometimes you had to jump over things
sometimes you had to slide to the side
you had to run backwards sometimes you
had to stop and walk and recuperate and
you had to high speed Sprint so we don't
even know what we're doing sometimes
people go Ty are you a are you a
physical therapist are you what's your
credentials I'm like the people with
credentials failed us nobody even knows
how to work out correctly you know so I
built you know I built this thing called
uh 150 body around the number 150
theoretically scientist thinks we can
live to 150 years old that's the current
now some people say you can live
Methuselah but if you ask the largest
group of scientists they'll say we can
live to 150 and be somewhat
thriving well you need 150 minutes of
deep sleep every night to do that who
the hell I track on a ring you have to
change your life to get 150 minutes of
deep sleep that's two and a half hours I
I I meet all I got you know all these
entrepreneurs around me I got a guy
multi-millionaire eight figure guy nine
fig guy he gets 60 Minutes of deep sleep
I'm like what are you doing bro do you
know Mao what you're talking about this
and I'm going to change the world and
I'm going to this and my kids I said
you're going to [ __ ] die what are you
talking about so people should stick
much closer to that maso's hierarchy of
needs and never think you can move off
the bottom of it get on a
farm you should drink Dairy people are
idiots with dairy they're literal idiots
with dairy there's not one piece of sign
now there are people who are lactose
intolerant but dairy's the food of the
Gods and if you don't believe me you
know all the NFL and the NBA you notice
there's one group of people that seems
to be playing well black guys well they
don't come from every tribe you think
they come from the pygmy tribes of South
Africa South the southern part of Africa
no a lot of the damn huge most athletic
powerful people they're Messi and
they're Dinka what do the Messiah do
they live off
cattle they drink the blood right out of
the neck they drink the milk and they
they eat the
meat so we've been LED astray by the
machine the rise of Corporations tricked
us that Dair is bad for you now if you
have lactose intolerant you can do other
things and you don't need a lot of dairy
that's the thing people think oh you
drink 50 gallons of milk no but paleo is
not correct carnivore is not correct you
know keto is not correct it's all there
it's the nomadic diet look it up there's
three branches of human history there's
the branch of hunter gatherers and then
there's a branch of Agriculture both of
these don't have the best health so we
base paleo and carnivore carnivore is
kind of its own invention but humans are
not carnivores I like you ever open you
know what's funny I have cows so when I
meet a vegan I'm like you ever been
around a
herbivore oh no die vegan is the way is
healthier for you you ever been around
an herbivore I have 300 herbivores on my
farm right now cows for J ambered
stomachs they have no teeth at the top
none if you have teeth you're
automatically chewing not forage you
don't have grass now carnivores I'm like
how many carnivore teeth do you see in
your mouth ding-dong you got a couple
sharp ones you ever opened your
carnivore dog's mouth or a lion's mouth
it's a lot of sharp ones so we got
confused hunter gatherer were not the
healthiest people a lot of them like I
said pygmies they're like 4T tall
they're are not that strong then you had
modern agriculture which was
too uh we basically have domesticated
plants too much my wild apples on my
farm are that big how much insulin
response how much what do you think is
the sugar content the glycemic index of
an apple this big much I go in the store
I'm like this person is poisoning a
civilization with an apple that big or
grapes that big so you so but that's the
nomads are the branch you should be
following
they are the who was the healthiest
people in North America George Carlin
not the comedian not the comedian the
painter in the 1700s came through
America studied all the people when he
came to the PLS Indians who lived off
Buffalo also they would shoot the babies
cut open their stomach and eat the
basically the cottage cheese the curdled
milk out okay they ate the organ meat
who was 6'1 tall strongest smartest blew
him away it was the Plains Indians not
the one on who farmed not the there was
the tribes that ate basically just
vegetables that was the Ute Indians in
Utah they were the poorest they looked
like they were going to die all the time
we don't we have to become an
independent thinker yeah I saw a quote
from you that said I don't know what to
make of a civilization that poisons its
own people yeah no their own
children go into a school right now you
got Coca-Cola for six-year-olds even the
government stupid nutritional thing says
you should get 20 if as adult should
only get 25 gram of processed sugar
some Sprites have I've seen a Sprite
that had I don't know what size it was
had 60 grams of sugar and you give it to
a kid who's 35 pounds and then you give
them riddling so the other people who
some of them should be in prison not all
of them is the pharmaceutical people all
right we've opened up two big cans of
whoop ass but uh I know we have to wrap
and get you out of here yeah what time
this has been fascinating we talk
business let's do it we didn't talk as
much business that's good though well so
one question I have on that is uh
obviously over the last few years when
you've been out of the spotlight on
social doing the traditional marketing
you've gone into bigger companies older
companies B RadioShack
bodybuilding.com perer one uh I heard
you Pier One Jesus I heard you say that
your holding company was going to do
about 450 million in Revenue um how's
that going like what's the strategy
there where do you see this ending up so
I've always been a Warren Buffett guy
and I think when you create wealth by
reverse
engineering the best right now who
exactly I actually think Warren Buffett
and I think the two best business people
just pure business people are Mark
Zuckerberg and Warren Buffett Elon Musk
is probably the most Innovative and
creative you know and maybe civilization
changing so what Warren Buffett said is
or how I interpret it is don't build it
if you can buy it
but if you can't buy it build it and so
I think an underutilized tool I bought
my first business did an m&a transaction
like 2004 I took over a nightclub
business and it instantly started making
money now that doesn't always happen m&a
deals if you start doing a lot of m&a
deals some are going to succeed and some
will fail even Warren Buffett kicks some
out the I'm not as good a businessman as
Warren Buffett but everybody when you
acquire companies Sometimes some win and
some don't but the advantage is
you take you buy a company like Pier One
and you have 95% brand recognition in
the United States and so if you want to
be in the HomeGoods you want to sell
chairs you want to sell Furniture to
build that from scratch might take 65
years and a couple billion dollars in
Revenue you can buy it so I think more
entrepreneurs should be buying [ __ ] I
think it's a big mistake and if you go
back to that Forbes list of the top 10
wealthiest people every I mean look Elon
Musk didn't his first wealth big wealth
was created with PayPal he didn't start
Paypal he merged into it in an m&a deal
he didn't start Tesla he bought in I
think he put in $32 million to acquire
his stake yes but you're taking a what
looks like from the outside to be a very
highrisk strategy so when you announced
you were buying Radio Shack I was like
whoa cuz that from a brand perspective
well not everybody should do that kind
of not look risk taking again know
thyself if you're a lowrisk taker a
simple thing to do is buy cash flowing
businesses I had a friend Nate in San
Diego he B I remember him telling me Ty
I bought and I did this in 2013 he
bought a a fence building business a
boring business literally built fences
from a guy in Orange County who was like
70 years old had no kids that wanted the
business was doing 5 million a year my
friend bought it for no cash he just
said I'll give you 50,000 a month he
funded the 50,000 a month to pay the guy
by doing email marketing and adding an
extra 100,000 in profit a month so it
was a riskless transition I did that in
2013 I bought a a online education
company two partners were fighting it
was in the house right there next to you
and so if you it wasn't risky like
buying a Big Brand that's all you can
just buy something that's cash flowing
that's like 40 years old and as NE and I
did that I bought a business and I
introduced email marketing to it and I
made an extra $200 $1,000 the first
month and I had my payments were 10,000
a month on it so I kicked myself out I
owned half of it 100 G's and paid 10,000
of it to the guy so I think no this risk
tolerance thing next time I come on I'm
going to have thought this is my newest
thing I've been thinking about the last
six months
but don't dismiss
something because you're a lower risk
taker and I've done this before take a
good idea and stick it in your risk
profile so if you if I see for example
Elon mus did the riskiest of all m& he
bought Twitter for $44
billion from a public code to private
there's a lot of things that can go
wrong he borrowed money I think he put
in I don't know8 billion of his own it's
all leveraged up he after three months
of him owning he said we might go
bankrupt if it goes bankrupt he has to
give most of his Equity back to
restructure the business in a chapter 11
so Elon Musk is a tremendous highrisk
for one of the first times I ever met
Elon Musk he told me his story and I he
said after PayPal I I think he made I
forget the number 130 million After Cash
uh
taxes he said I heard him say in person
I was borrowing rent money 10 years
later or five years later so he's so
high on the risk profile that if I if
somebody listening says well Elon Musk
is buying crazy companies and dumping
his whole life if you're not able to
take that level of risk you might commit
suicide many a man has committed suicide
from not knowing his personal risk
profile Elon Musk has a superpower he
Donald Trump the same way in his book
one of his books Donald I've never met
Donald Trump but he said in one of his
books he said you know what I'm just
built different he said at one point I
walked by a homeless guy and I was 1.2
billion in debt that I had personally
guaranteed and I thought I'm a that that
homeless guy has is higher net worth 1.2
billion richer than me and he said I
could sleep 8 hours every night and he
said he had a friend who was a college
professor who had a $250,000 mortgage
and he said he used to call Donald I'm I
can't sleep at night I got to make my
payment it's 4,000 a month and Donald
said he couldn't understand it I think I
understand it now when you begin to
apply the risk profile so people
shouldn't look at what I do you should
look at the general vicinity acquire
businesses is a great idea but I'll tell
you I'll close with this this new book I
wrote The Three trends what most people
should do is catch the third Trend which
is the rise of the individual and the
simplest way for the every risk profile
whether you're low medium high is to
learn how to create wealth from social
media if you can create wealth from
social media oh you will win because
think of it this way one you could first
off do like what Ben Shapiro did he
built a personal brand around himself
but he Diversified cuz some people say I
don't want to build a brand on myself
what if I get in a car accident he he
then developed a guy named Jordan
Peterson who wasn't wellknown so and he
gets they have a JV he's a profit share
with each other so what you do is you
build your brand or if you're too shy
you do a joint venture with another
brand run the operations it's a portable
business when you build true fans some
fans leave you but humans are commitment
consistency biased once they really love
you I heard a fan of Donald Trump they
were the left was interviewing his fan
and said is there anything Donald Trump
could do that you wouldn't support him
for the next president and the guy goes
bro there gonna be film of him murdering
somebody he's like I just like Donald
Trump so personal brand a corporation
could never do that the rise of the
McDonald's the ibms they're going to
fall the microsofts one day will fall
even apples they'll be replaced by what
Elon Musk is doing sticking his face as
the face of Twitter so become an
individual
brand diversify by joint venturing with
three or four others Know Thy risk
tolerance if you are a little bit lower
on the risk tolerance don't try to
become a big influencer like Tom have
millions of
followers be meet him and if you're
really shy try to have a small F and try
to have a 50,000 person Instagram
account figure it out how to create some
wealth for yourself and then do a joint
venture with somebody who doesn't mind
their face out there and you split the
money that's how people should be making
money now I figured this out 10 years
ago in that house 2011 2012 I was like
personal Brands and I you know what
funny I started with millionaire life
coach I was still tricked by wave number
two Trend number two is corporations
will win and so I bought millionaire
life coach cost me
$33,000 and I launched it and it just
never got traction and I remembered
about a year later that I had bought Ty
lopez.com for $7 in 2009 and I was like
What if I make it more
personal and I and I kid you not in that
house right there I'll never forget
before you could go live you had to use
this corporate live software there was
no Instagram live and all that I went
live in that house 150 people were on
but true fans and I sold a product I
don't remember what it was and I made
$100,000 in 30 minutes and I remember
thinking okay well this works and my
costs were
zero and that's when I knew it but I was
still early it's so easy now it was hard
then so thre trends.com I'll get the
book can I plug something thre
trends.com there it is I'll take you to
the book I've laid out all my opinions
people are oh what should do Instagram
Tik Tok post is podcast better Tik Tok
I'll I'll tell you my opinion of the the
brainwashing of Tik Tok how you can use
it to your advantage and I got all that
in there it works I've done like you
I've done you know way more than 100
million just from a personal brand and
um a lot of people can be doing a mil
could be doing 200 Grand the rise of the
individual that's Trend number three and
if you catch that you'll always be
happier man
the worst one was the one that our
ancestors had your dad was stuck in the
rise of the corporation Trend number two
thank God that trend's dying and damn
Trend number one government talk about
that another
time all right first of all it was
awesome having you thank you so much for
being here everybody if you haven't
already be sure to subscribe and until
next time my friends be legendary take
care peace if you want to learn how
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