Kind: captions
Language: en
almost everybody quits
at everything
they all give up a New Year's resolution
they all quit
the big goal in their life they all quit
I'm getting emotional right now people
quit dude it's so heartbreaking
[Music]
gentlemen we're here to talk about
habits Changing Life getting unstuck
what do you have for me
so I'll start off with what are the most
common things you see people do that
holds them back from success ego is a
big one in fact that is the biggest you
need a self-correcting mechanism so at
the beginning we all suck doesn't matter
what you're doing whether you're a
little kid whether you're deep into your
career when you're embarking on
something new you're going to be bad at
it you need to Leverage What is the the
more I push for Success the more I
realize everything is just a scientific
method recontextualized for something
you have a guess you try something you
fail to some degree you assess what
worked what didn't work you then
reformulate your hypothesis and try
again the problem is if you think you're
amazing and in Failure it hurts who you
are and your sense of self you don't
want to see the truth and you will hide
the truth from yourself
extraordinarily effectively or you just
won't try again oh that didn't work not
because of me it didn't work because of
some other thing and you'll externalize
it
the flip side of that coin though is if
you take everything on yourself oh my
God I messed up I made a mistake I'm
stupid I'm wrong I did this poorly this
didn't work because of me then you won't
try again because you've just completely
deflated yourself so you have to walk
this weird Middle Ground of having an
ego yep but making sure that your ego is
based on something that makes you stare
nakedly at your inadequacies and the
only way to do that that I have found is
to identify as the learner so most
people want to be right good Smart in
fact let's talk about Nietzsche it's all
Will To Power everybody needs to have
that thing where they're like because of
this I am a badass
this is why somebody at a toll booth or
whatever flexes their muscle or somebody
at the TSA have recently traveled and
people want to flex their muscle there
because you need something that makes
you feel like you have power Will To
Power like as you look I Am brand new to
Nature I don't want to make it sound
like I'm a scholar here
but it was the first thing that allowed
me to understand what's happening in
culture right now
which is people fighting for ideas that
seem to me self-evidently
self-destructive and I could not
understand why they would do that but
once you realize that oh if I can't beat
you in open competition then I just want
to tear you down
when you realize that that need to show
that you are powerful to make progress
to strive for something to be able to
bend the world to you in some way
then you realize if you can't make that
will to power serve something that's
high functioning in terms of pushing you
towards fulfillment
you're gonna you're gonna be in a
self-destructive spiral and so that's
where most people live is they are
running the scientific method of
hypothesis they try something but when
it doesn't work and it won't what do
they do and if at that moment they
realize oh I have this need to solve
this to move forward to make progress
but I need to do that in a high
functioning self-aware way
and the best thing that you can do there
is see yourself okay I'm the learner I
want to see what I've done wrong that is
my Will To Power my Will To Power is
Improvement itself and to do that I have
to really accept the things that I'm not
currently good at most people can't do
that most people are stuck in the
psychological immune system of I want
the will to power but I'm going to lie
to myself
assume that I'm good write better faster
stronger and for that all to be true
anything that is saying that I messed up
or I'm bad I have to knock down
and that's where people get in a
self-destructive Loop instead you need
to be asking what can I do differently
that would be more effective so I think
I'm good at staring at my inadequacy I
got that part and then now I'm looking
at I don't have the will to power and so
I think sometimes I get to that what do
you mean by that because you do every
the will to power is innate meaning you
want it you want Power you want to be
able to look at the things in your life
that you don't like and change them in
some way yeah so I want to do that and
then because I'm inadequate right now I
get that frustrated feeling of like God
damn it why am I not why am I not
be able to like execute at the level I
want why am I not sticking to the habits
that I want to stick to and it's just
you know I sometimes I intellectually
know the answer but then I just get
frustrated with like I'm not there yet
and sometimes it can be like it can be
almost like paralyzing so what do you
think so it's interesting because you're
letting something very useful spill over
into not being useful so you the reason
that you've had as much success as
you've had is because it's never enough
for you you're constantly frustrated you
want to do more like when I think about
how much you do it's very impressive you
hold a lot of things the reason you hold
a lot of things is because it's never
been enough for you you always want more
you always want to get better so that's
good right that's that ambition has led
you to where you are my ambition has led
me to where I am but sometimes it feels
pathological I feel like I'm too
ambitious I want too much and it drives
me into this corner of taking on like
everything everything ah
and whenever I think about the remedy
and I think oh I would tell somebody
else do less
I don't like that feeling I don't want
to do less I want to get stronger I want
to do more so you want that that's
nature going hey I need you to go out
and fight and do really dangerous things
right if you think about yourself from
an evolutionary standpoint dude so boys
and girls read about history okay I'm
I'm becoming obsessed with history
humans are murderers murderers dude we
kill we rape we pillage it's crazy in
all of us is that animal now the
question is why would we develop that
from an evolutionary standpoint because
for millions of years it was red in
tooth and Claw it was so hard to stay
alive to go out to get food
at the risk of derailing your answer
reading the book The Empire of the
summer moon was transformative for me it
may be the book that made me fall in
love with history like just completely
and totally because I realized the world
used to be completely untamed and that
the Great Plains of America which I had
heard people refer to but never knew
what it meant
there was a part of America that was so
flat and there was basically nothing
there that they referred to it as
Oceanic
meaning that it was like being lost at
sea it was just so big so expansive so
open so nothing
that to cross it was like trying to
cross the ocean
now we conquered that and when you think
about what it would take for an animal
to be so good that it can conquer every
element of this planet
who it's it is a level of intensity
beast mode all of that that in a modern
context one is not celebrated it's
ridiculed it's tried to be pushed out of
people but I think it's actually
incredibly powerful it is the thing
that's allowed us to create all of this
to travel to other planets we've
literally gone to other planets like
that's crazy so you've got this amazing
thing that pushes you but there becomes
a point where it spills over into
pathology and you start going I'm a
loser because I haven't gone to the Moon
yet I'm a loser because we haven't
colonized Mars so you want it to push
you you want to be dissatisfied but you
want to recognize when it begins to
diminish who you are so you need to be
able to stare into the abyss of the
Great Plains and go I need to become
capable of Crossing this thing
but as you get into it and you start to
feel terrified it feels too big it feels
too much I'm not capable of this you
have to back off and go what is the most
efficient thing I could do with the next
15 minutes of my life and that's where
most people break either they stare out
into the abyss and they can't take the
first step not your problem okay you'll
take that first step but then as you get
out there the very thing that gave you
the guts to take that first step begins
to chip away at you and so you have to
remember
you're an animal having a biological
experience that's just your brain
messing with you so do and believe that
which moves you towards your goals once
the pathology begins to spill into the
motivation back off don't allow yourself
to give into it instead and all I do in
that moment because I have a more
aggressive negative voice I think than
most people it's why I keep pushing
forward despite my success but when it
begins to diminish my sense of self then
I go I don't allow myself to repeat that
because you are what you repeat you're
going to think it don't worry about that
but you are what you repeat and so if
you start repeating I'm a loser I'm a
loser I'm a loser then you're not going
to get better so in that moment where my
brain just starts going you're a loser
you're not good enough for this you're
not smart enough you're not strong
enough fast enough whatever I go what
could I do with the next 15 minutes to
get a little bit smarter a little bit
faster a little bit better and then I
get into skill acquisition mode once I'm
in skill acquisition mode boom now I can
move forward and so one of my habit
Loops is that is to pattern interrupt my
[ __ ] of thinking and shift myself back
into skill acquisition if you live in
skill acquisition then it'll all stack
and that's when I look into somebody
that is as young as you
I think dude if you knew what I know
which is in 10 years
you're going to look back over your
shoulder and you won't recognize
yourself because all these little
moments where you were too weak to do
something that you wanted and it really
made you angry you actually got a little
bit stronger because you were trying and
trying and trying and you're it it's
invisible
but dude when you have a 10-year window
[Music]
really awesome we have to keep going and
the only way to do that is to stay in
problem solving skill acquisition
so Tom you're a super creative person
what habits do you have to maximize your
creativity and to like get better in
that realm without feeling like you're
not using your time effectively or how
do you handle that welcome to the most
painful knife between my ribs question I
can imagine the reason that one's hard
for me is
you can force creativity
and so I hate it when people say that
you can't but even to force it it takes
a lot of time and it's wildly
inefficient I can't remember who said
this but I'm going to say Einstein
who said that progress often looks like
staring out the window
so the habits that I've tried to create
in my life are my version of staring out
the window which is meditation so when I
wake up in the morning one I try to wake
up really early so this morning I woke
up at 3 24. that is a magical time to
wake up because I know that there's
going to be hours and hours and hours
before the sun even Rises which feel
like bonus hours to me but that I need
to get up and start being efficient so I
have a rule that I'm out of bed in 10
minutes or less so I woke up at 3 24
that means that I need to be out of bed
by 3 34. and so I hold myself
accountable to that now ironically today
my feet hit the floor right is it
clicked over into the 11th minute so I
was a little annoyed with myself but I
got up and got going can I just dump in
like in that 11 minutes where you're
just like I would want to get out to bed
right
every day of my life I don't want to get
out of bed and I I don't people don't
believe me but that really is true
literally every day I've often wondered
if biologically there's just a thing in
my brain like the neurochemistry I don't
clear that part out fast enough I don't
know but I find it difficult to get out
of bed every day so I have to have rules
and habits to force myself so I get out
of bed my clothes are literally on the
floor next to it I get dressed I go down
I meditate today I meditated first
usually I work out first
but to get into a creative state I need
to deal with the biology so I'm gonna
sit down close my eyes in the darkest
space that I can find if I can't find a
dark space I will literally put a
sweatshirt or something over my face
that just really helps me for whatever
reason I close my eyes and I just focus
on my breath what I'm trying to do is
create a brain wave pattern that is what
they call Theta wave so now I'm getting
out of problem solving and I'm
approaching something that's kind of
like sleep and what ends up happening is
that I get calm and creative so by
coming back to the breath all of the
like monkey mind stuff begins to go away
and I'll just focus on the breath focus
on the breath focus on the breath but if
I'm trying to solve a creative problem
before I sat down to meditate I get a
hold of either an image or a sentence
that's very short that I can repeat so
if I'm writing something like if I'm
doing coyotes of the ear Gap or
something
I might have an image let's say it's a
character and one of the characters in
Code is of the air gap is Kavanaugh and
I had this Obsession of him creating uh
he's an energy Dome over himself in the
rain
and but I don't know how does that plug
into the story what does that mean in
terms of the lore I don't know and so
there's two paths for me to move forward
I can Journal about it or I can meditate
on it I always start with meditation
because that's going to bring me into
that state where I'm calm and creative
and the creativity seems to be and I
don't understand the brain science well
enough but my sort of Layman's
understanding is that creativity is not
a new part of your brain
um going offline sorry going online it's
a part of your brain actually shutting
down and so if you take transcranial
magnetic stimulation
you're actually disrupting a part of the
brain and you can take somebody who
can't draw and suddenly they can draw
like four times better they're not going
to be Picasso that's a terrible example
since he drew so bizarrely but they're
not going to be da Vinci but they're
going to be way better than they were so
that tells you that the thing that stops
you from creativity is actually an
overactive part of your brain not an
underactive part so the idea is to quiet
the brain begin to shut down so that
areas that would otherwise be inhibited
from communicating now start
communicating so you get these far-flung
ideas that begin to connect and so now
all of a sudden that image that I'm
telling myself to come back to come back
to you it's it if I'm using a visual
prompt I'm not even using words so I'm
going to articulate it in words now but
I'm really just trying to bring myself
back to that image of Kavanaugh with The
Blue Umbrella over him in the rain
bouncing off of this translucent thing
and then I know that what I'm trying to
problem solve for is what does that mean
for the lore or for the laws of the the
land so anyway without getting lost in
the specifics of that moment I'm just
trying to do that I come back to this
image come back to this image come back
to this image and then your subconscious
takes over what you're trying to what
creativity intuition all of that stuff
all it is is the subconscious mind which
can process way more information much
faster than the conscious mind will
speak to you not in the language of the
conscious mind which is words but in the
language of the subconscious which is
emotion and image so if an image you
know is worth a thousand words
that's how your subconscious is able to
chunk all of this massive amount of data
that it deals with that it can't it
can't give you the true thing through
that really narrow pipeline of the
conscious way that we think so it the
words I always use it coughs something
up into my conscious mind either a
feeling or an image when I have that
feeling then now I go journal or I have
that image and I go Journal now I need
to translate that into my conscious mind
so I'm going to take this really narrow
throughput of my conscious mind and I'm
going to start feeding that huge
reservoir of information that's in my
subconscious into something that I can
now manipulate so you have this sort of
deep sea of all this stuff going on in
your subconscious but you can't touch it
you can't manipulate it you can't turn
it into a photo a video uh a story right
it's it's just emotion it's just imagery
so you've got to get it through that
narrow pipeline into your conscious mind
for me I use journaling I on coyotes of
the air gap I journaled more than 20 000
words that's a novella okay I could have
published that of course a stream of
conscience would be a total mess but I
was like that's long enough literally
Lisa's book ended up being I think 60
000 words so I was like I wrote a third
of a published book just trying to get
my subconscious reservoir of what I
could feel but I couldn't articulate
into something I could articulate very
simply and when I Journal all I'm trying
to do is say a single sentence so it's
you because I'm writing a story it's
usually a log line but let's to make it
more useful for the average person
you've got a goal you want to achieve in
your life but you just have a feeling I
want to impact people people say that to
me all the time in what way
that's your subconscious you know the
feeling you want you know when you did
that thing that one time back in seventh
grade it made you feel some kind of way
and you've been chasing that forever the
reason you're chasing it is because
you've never taken the time to get that
massive reservoir of information
translated into something you can
manipulate with your conscious mind and
the way to do that is to write write
write
until you can say the way you want to
impact people in a single sentence or
what kind of movies you want to make or
what kind of parent you want to be
whatever your goal is but to be able to
say your goal in a single sense without
parentheticals no run-ons don't give
yourself any room give yourself like 15
or 20 words once you can say it that
succinctly and it feels like a puzzle
piece clicking into place you know
you've got it that's a long process from
forcing myself to get out of bed in 10
minutes or less going and meditating
getting myself in a calm creative state
once I have that imagery sitting down
and forcing myself to right right right
right right right right right sometimes
for days weeks months until I can say
that one thing in a single sentence
so here's I want to jump in because when
you said all that process I'm stuck at
that first part right so when you wake
up the bed's warm it's cold outside I
just wanna oh it feels so good and then
my phone's right next to me like I can
either get up and do the hard work of
like you know getting ready for work and
actually getting down and do the hard
like creative thinking or well there's
Twitter right here
engineered by billions of dollars to get
like one extra second of my time and in
my mind I might even trick myself saying
oh it's work I'm researching I'm doing
all this stuff oh I know that trick well
so so my thing is like how do you even
you say there's rules all this type of
stuff and I might know that but like how
do I actually implement it other than
just just do it right like the word is
sometimes just do it so I'm like can I
jump past that I have something else
deeply fearful that I am a freak of
nature
and that I just want things so badly
that when I hear people ask that I tell
them oh you just don't want it badly
enough and I can walk them through the
process of how I've built desire in my
life but I really do have a fear that
I'm a super responder to desire
now for the sake of this let's say that
I'm not or let it be a filter to people
that are also super responders because
I'm certainly not the only one but the
reality is once you become goal obsessed
then it's like I'm just not going to be
tricked by that I'm not going to be
tricked by Tick Tock which I'm obsessed
tick tock's amazing you're selling your
soul to the Chinese government but they
pay a fair price that's how I think
about Tick Tock so I have to put rules
around my life that say Hey because I
have all these excuses it really is for
work I really do need to master Tick
Tock I need to understand the algorithm
and all that stuff but at the same time
I know that it will quickly suck away
hours of my life and if I'm honest it's
not super productive so I'm going to put
rules around it and if I have to set an
alarm I'll set an alarm you have 15
minutes to look at Tick Tock and if
you're in the middle of a video at the
end of 50 minutes you stop just simple
as now because I am goal obsessed I
really want my goals like I
I really want my goals
because of that I don't have to convince
myself of Allah it's like I know that if
I stay and mess around on Tick Tock I'm
not going to get my goal or I become way
less likely to get it
so because I know that I having a
biological experience that my brain is
often my enemy I have to do things in my
sober moments to put restrictions around
but to your point
how much you stick to the restrictions
becomes the only game that matters and
at that you just have to want it so
that's where I go into asking that
question right so if we understand that
it's a it's about all like the
short-term desire for the long versus
long-term desire
um one I think you touched on with
another answer which is around Clarity
like having clear clear goals helps you
know make that bridge but what else
helps in bridging that Gap is it just I
would hate for it to just be innate of
like oh yeah you just did not eat the
marshmallow and that's just your lot of
life but how do we improve the ability
to not eat the marshmallow like what is
there anything so I'll walk you through
the process of Desire because ultimately
the process of building desire is the
thing that allows you to not eat the
marshmallow
so one I wildly distrust myself so I was
diagnosed with ADH sorry I was diagnosed
with hyperactivity disorder when I was a
kid that would almost certainly
translate today into a diagnosis of ADHD
so
I really struggle to stay on task so
this is something I've had to put a lot
of rules around in my life
so
because I distrust myself when I have
the impulse to do something I ask myself
is this actually going to move me
towards my goal yes or no if it moves me
towards my goal then I'm going to do it
but I also know that I'm prone to lie to
myself so oh wood looking at Tick Tock
right now move me towards my goal of
course I would I need to master the
algorithm 100 I should look okay wait
you're prone to lie to yourself so did
you make a list of the important things
you should be doing yes do you have a
calendar that tells you what you should
be doing right now yes so like in my
calendar I have a time this says
important things it's a free-form thing
so it's the moment where I'm most likely
to get myself in trouble because I'm not
doing the things that I should be the
truth is hitting your career goals is
not easy you have to be willing to go
the extra mile to stand out and do hard
things better than anybody else but
there are 10 steps I want to take you
through that will 100x your efficiency
so you can crush your goals and get back
more time into your day you'll not only
get control of your time you'll learn
how to use that momentum to take on your
next big goal to help you do this I've
created a list of the 10 most most
impactful things that any High achiever
needs to dominate and you can download
it for free by clicking the link in
today's description alright my friend
back to today's episode so I keep a list
of important things that are listed in
order of what I need to execute against
so I'm goal obsessed and to get goal
obsessed I built desire to build desire
you do the following you need to say
internally this is my goal and I'm
obsessed
now hopefully that hits everyone
listening to this is stupid so basic
[ __ ] that it cannot be true but it
really is true you become what you
repeat so I tell myself this is my goal
and I'm obsessed
then I tell other people this is my goal
I'm obsessed I'm building the next
Disney for me say that a couple times so
and I'm obsessed with Disney okay that's
the first part but it's not going to get
you very far but if I do this
yo I'm gonna build the next Disney and
let me tell you why I'm gonna build it
next Disney because I used to Big
Brother for this little kid and I
watched the ZIP code Edom did you guys
know for real this is actually true
right now in the entire Western World
your ZIP code is the number one
predictor of your future success now
what I'm doing is embodying the way that
I want to feel at the beginning people
need to understand in the beginning it
felt fake to me because I was walking
myself through the process of building
desire I was saying it internally I was
saying it externally and I was embodying
the thing I wanted to feel
when I said it
the way that the brain works it will
justify whatever you do
it's one of the worst things about the
brain it's amazing because of the
psychological immune system but the
psychological immune system's job is to
keep you from committing suicide it is
not to help you get ahead in life
unfortunately
so your psychological immune system is
going to come up with a justification
for why you do whatever you do you can
actually there's a study done on this
with patients that have an inability to
term short-term memory into long-term
memory so you can re-meet them every
three minutes and they will not remember
meeting you so a doctor will walk in
they will put a pin in his hand he
shakes your hand it pokes you it hurts
you come back three minutes later you
don't remember meeting the doctor he
extends his hand to shake your hand and
the person with the selective or the
memory damage won't shake his hand
so you ask why won't you shake my hand
oh I don't like to shake the hand of
people in white lab coats oh I don't
shake the hands of doctors oh my
shoulder's hurting today I just don't
feel like shaking hands they're all lies
but the person doesn't realize that
they're lying now once you understand
it's easy you want to be with that
person and just be like oh well they
have brain damage of course they do that
no no we all do that
but the risk of derailing if you there's
a thing in your brain called the corpus
callosum it connects the left and right
hemispheres if you sever the corpus
callosum that person gets multiple
personalities that can argue with each
other you get a left brain let's say
that's completely religious and a right
lane that a right brain that is
completely atheist and the voices in
your head will argue about the existence
of God you can show one one eye and it's
the opposite but you show them in one
eye like a pair of scissors and if you
show the side of the brain that can
handle language the it won't know the
shape but it'll tell you oh it's a pair
of scissors but you'll be like I
actually I have no idea what you're
showing me I'll just take a guess
scissors yes you show it to the side of
the brain that can handle shapes but can
do language and you'll know exactly what
it is and you can draw it but you can't
tell them it's a pair of scissors it is
crazy the brain is insane so once you
understand you have all these weird
things happening in your brain and one
of them is that it's going to make up an
excuse a justification for whatever you
do you can now leverage that so as I
tell people yo I'm really hyped about
the saying and it's because of your zip
code and like I really think that I can
help people get an empowering mindset
through story at scale they're going to
escape their zip code it's going to be
amazing makes me feel the way that I
want to feel I'm going to be able to
contribute this is amazing
now all of a sudden six months into that
repetition cycle I actually started
feeling it and it wasn't fake anymore
and I actually felt that like high level
of energy every time I would go to
explain it to people
I did the same thing with web3 getting
really excited about what the future is
by telling myself internally explaining
it to other people and embodying the
emotion
and then just repeating it repeating it
repeating it repeating it by doing that
the emotion becomes real
but all of this is why I am begging you
as people that I love and care about
please understand you're having a
biological experience if you do not
master your biology your biology will do
all these weird tricks that were
designed to keep you alive and that's it
not designed to get you ahead not
designed to help you with fulfillment
not designed to make you feel good about
yourself
designed to keep you alive long enough
to have kids that have kids
that's it that's all you can trust your
brain to do
but if you understand how it works now
you can really leverage it
now I'm really going to take as far
afield
I've really been interested recently in
looking up
real microscopic footage of what's
happening at the like endorphin level
like as you really get down what does
happiness look like and I found a video
of What happiness looks like and it is
this really round bulbous protein with
these like tiny little tendrils that
walk along what kind of looks like the
inside of
a tank's tread so it's like these little
ridges and so this weird little
blimp-like thing with these two little
sort of really long legs walk along that
little tendril that's happiness
now when you can get down to there's no
more abstraction there's no more
metaphor for happiness there is an
endorphin walking across a I don't even
know what to call it a molecule an atom
whatever a cell some part of a cell is
not even the full cell some tiny tiny
tiny tiny piece of the cell
and that makes you feel happy
it's like oh man I'm just being
manipulated by my biology so now it's
like okay what can I do to take control
of that and that's my life my whole life
was looking around so I'm working in
this company this company is now we
would call it a very toxic environment
was exactly what I needed so I'm only
grateful but it was vicious to say the
least but phenomenal for what I needed
and I'm looking around watching it just
demolish people emotionally and I'm like
why am I able to progress when it's just
destroying other people and not because
I could self-soothe but that's a thing
at a neurochemical level
I don't know what I'm doing when I do it
but I'm able to make my brain squeeze
the right chemistry
laugh out loud you will feel different
smile frown
man spreading
it all works and as you begin to build
just tactic on tactic on tactic you
begin to really get a grip on your life
and you begin to be able to
get around or leverage maybe is a better
word the way that biology is
so do you think the habit of like having
manifestations or repeating something to
yourself in the morning or at night or
listening to all these videos with the I
am wealthy and this and that do you
think that really works have you used
that before the reason that anything
that sticks around where people are like
does it work it's because it works just
enough that it stays in the culture but
doesn't get you so far that it's
self-evident that it's oh yeah obviously
that's what works so
any wives tale things like that there's
some element of truth to it like my wife
used to be utterly convinced that if you
stood by AC it made you sick now I will
just tell you right now that flies in
the face of germ Theory I promise you AC
does not make you sick germs make you
sick but is there a reason that she's
been taught by her mom who was taught by
her mom that air conditioning makes you
sick
I have a hypothesis if you're standing
too close to like constantly blowing air
it could dry out the mucosal layers in
your nose and in your throat and where
do you get the like rhinovirus in your
nose and in your throat it has to take
hold in those specific kind of cells the
mucosal layer is exactly what stops it
from happening so is it possible that
that's what's going on and that's why
the wives tale is air conditioning makes
you sick Maybe
but we know now that germ theory is
actually what makes you sick so yes
repeating uh I'm rich all that it puts
you in a different mindset it puts you
in an optimistic mindset now you have to
be optimistic if you want to be
successful why because only behaviors of
matter only behaviors matter you could
have the worst mindset in the world
believe that you're the Biggest Loser of
total failure but if you do all the
right things you will still win but if
you have the best mindset in the world
and do all the wrong things you will
lose so you need to shift yourself into
an optimistic mindset because it's going
to make you take the actions that will
actually lead to success but if all you
do is repeat right [ __ ] which most
of it is you won't do anything but when
you encounter somebody like myself that
knows half of the secret is real that
you need to be in a positive mindset you
need to be optimistic you need to
believe that putting energy and effort
into something is actually going to work
and half of it is [ __ ] you can
manifest a parking spot you can't it's
just that people leave a [ __ ]
shopping mall at a certain interval and
if you sit still long enough somebody
eventually is going to come
so the people that think I'm just going
to pray for it I'm going to manifest I'm
going to think about it it's going to
happen it's not going to happen for them
but the person who's like oh I need to
shift myself into believing that I can
make this happen and then they go ham
making it happen they'll win
so it's half useful and half BS and like
anything you've got to find that
breaking point and if you find it it'll
work for you and if you don't you'll
fail
man this seems like there's just so many
things against you like what can it just
be like I have a goal and then I'm just
gonna follow your stack of things you
just listed out and but that's just like
just little things in the day that just
like pulls you away from it you know
what really makes me mad well and
there's no point in this making me mad
because this is dumb to be mad at this
if I just spoke in bumper stickers I
would be way wealthier but people
wouldn't actually move forward because
the bumper sticker becomes the second
half of the secret which is total
[ __ ] the reality is all the Nuance
like running a business is hard you want
to know the hardest part of running a
business
people
but is it people inside the company or
is it selling to a consumer base that's
constantly changing it's both is it
people
externally or is it people me that I'm
fooling myself I'm lying to myself I
have ego yes all of the above so how do
you navigate all that stuff
being a human is hard
being human is really hard but if you
fall in love with discovering how the
world actually works this is why so many
people say that curiosity is like the
soul of success because if you're
genuinely curious like think about it's
kind of weird for somebody to be like yo
I need video footage of what an
endorphin looks like moving through my
brain but like I really need a video
footage of an endorphin running through
the brain so that I could understand
like oh my God that is what's happening
for me once I can visualize it then I
can leverage it but if I don't really
understand it I exist in metaphor and
when you're existing metaphor it's
useful it's very helpful analogies
metaphors are super helpful to chunk
very complex things down into something
that you can take out of your
subconscious into the conscious mind
but like you're gonna have to get beyond
that to the point where you can build
tactics and
take Andrew Tate for a second
just enough like useful real information
that he really caught fire
but he exists at like a level of
it's repeatable it's jarring it's
inflammatory but it's not tactics and so
when I think about if you really want to
give somebody relationship advice you've
got to get down into the tactics of how
do you actually navigate something like
I want to see him out of character where
because I actually saw him break
character one time it was really
interesting and he switched into like a
normal person and was like well okay
actually I don't know that I would do
that he was talking about like his kids
and like kicking him in the face or
something if they weren't tough enough
or something like that and he was being
interviewed and the woman was like would
you really do that and he was like well
okay I'm not sure that I would actually
do that but like what I'm trying to get
and I was like that guy I want to talk
to that guy where okay now we're getting
into the Nuance now we're getting into
the complexity because if you go kick
your son in the face he's going to hate
you and you might toughen him up but
you're gonna make him hate you and so
how do you toughen them up without
making him fall out of love with who
should would be his at you know a
certain age like the person that he
idolizes and looks up to it's hard man
the only impossible job is raising
children
but anyway to not get lost on that all
of life is Nuance all of life is
complexity and if you have the genuine
curiosity and you're willing to get in
there and run the scientific method
everything is going to constantly come
back to that
run the scientific method of I think the
world works this way let me try it okay
that worked but it failed at a certain
point why did it fail there and always
it I'm not worried about how it failed
there from something I can't control
what part of what I can control what
part of this was a failure of me that I
can get better that I can shift into
skill acquisition mode now I can get
better and I can go execute but the
problem is people lie to themselves or
they don't have the stamina to acquire
skills or they have the guts and the
fortitude to take the first step onto
the the oceanic Plains of
self-improvement but then they diminish
themselves because they're so angry that
they're not the ultimate form of
evolution like every day
every day of my life I am so angry that
I'm not performing at Elon musk's level
I'm furious
but I can either let that tear me apart
or I can let it inspire me but if most
not most people there is a very loud
contingency of people that look at him
and want to find every reason to
Discount what he's accomplished that's
Madness I'm just looking at okay how do
I get a little bit closer today even
though I am filled with rage
I I hate
that he seems like he is just farther
ahead of me on a genetic level than I am
like I'm doing everything I can will
with the hours that I have every day and
I just feel like he's receding into the
The Horizon so why are you why are you
not there yet is it just you think it's
just biology that he can just process
more information than you that wouldn't
be helpful so even though that's my my
base assumption if I'm completely honest
is that all of us are dealt a hand of
cards and we're 50 hardwired and 50
malleable and I think that the 50 that's
hardwired while he warns people don't
want to be me
that the way his brain is just
constantly firing ideas
he says and I have no reason to believe
that it isn't true it's not fun and that
he's just trying to make the best of a
bad situation
fair enough but from my vantage point
That's so exciting I want my mind to
kick off more ideas but I really do
think it's I have met the edges of my
ability to process raw data and I find
myself wanting I am a deep thinker I'm
not a fast thinker and that really
bothers me so it takes me a long time to
sharpen my thinking on a topic
now I should just be grateful that I can
sharpen my thinking on a topic but I do
spend a very distressing amount of time
being annoyed so I do think that yes
that's going to be part of the punch
line but my advice to myself and
everybody else is to remember that while
you're 50 hardwired you're 50 malleable
and to build your habits your routines
the rules in your life all around that
you can 100x your ability in any area
based on the 50 that's malleable but it
takes so much energy and effort and
sustained effort to do it that most
people will quit
so to try to
um like not summarize but also catch up
to where we're at so the stack goes and
body desire and then if you don't know
what to desire you Journal about it but
why embody desire what's the point of
that
because you just won't feel it and yeah
you're having a biological experience
yes and so you have to
make yourself do it and then your brain
will catch up with that and then you'll
feel it you'll feel it that's the key
because here is the the hard reality of
life like you said earlier it's hard why
are so many things stacked against you
if you're trying to have outside success
in your life there are so many things
stacked against you it's inhuman the
easiest way to sum it up is the second
law of Thermodynamics is that everything
moves towards chaos okay if all things
at all times are moving towards chaos
and that's just like planets and all
that and then you introduce the human
mind which is the most complex thing in
the universe and now you put 7.4 billion
of those basically fighting you at every
conceivable turn this all gets really
hard and so you will want to give up a
million times and if in that moment you
don't feel enthusiasm that is
overwhelming you will quit
well I have literally been not in the
fetal position that would be an
exaggeration I have literally been on
like the instead of sitting up do you
know how depressed you have to be to
kneel on the floor instead of sitting on
the couch like where you're just oh God
everything in your life sucks I have
knelt on the floor before the couch and
wanted to cry just wished that I was a
crier because I could not get the
feeling out of my body
and the only thing in those moments that
keeps me going is
being so obsessed with my goal that when
I focus on that glowing hot Ember at the
center of my life
it's enough
but if it isn't enough you will quit
this is why almost everybody quits
at everything yeah they all give up a
New Year's resolution they all quit
the big goal in their life they all quit
I'm getting emotional right now people
quit dude it's so heartbreaking
my mission in life is to get people to
understand that they're having a
biological experience so they'll do the
things they need to do to not quit
to just
have the juice to keep going but dude
there's a lot of things stacked against
you
so the most important thing if you don't
have that desire yet the most important
thing you can do in your life to build
success the most important habit is to
embody that desired Loop for the next
six months a year
to to have a habit
system
that makes the feeling you need to feel
to keep going visceral
you feel it in your gut
like nobody could tell you to stop
because you really are excited like the
things that I'm excited about I'm
legitimately excited and people can't
stop me from being excited like if you
ask me like right now we're recording
this in the middle of the most bear
Market of bear markets even people in
web 3 now are like turning on each other
it's super weird but you couldn't make
me not be excited about it because I've
spent so much time thinking about what
the technology is going to let us do and
how I'm going to leverage that to have
the impact that I want to have in the
world and quite frankly just
telling stories is so exciting to me and
so when I talk about it I feel the thing
I want to feel so now if I just start
telling somebody what my vision is I get
re-excited I don't do it on purpose
anymore the first six months a year or
whatever was so intentional
like having to remind myself this is
what I'm doing is why it's Society ah
repeat repeat repeat repeat
but now if somebody asked me about it
and I just start talking about it I
can't help but get amped and
enthusiastic and so something that you
and I say a lot that we stole from David
Goggins or David Goggins graced us with
to carry the boats I'll [ __ ] carry
all of web 3 if I have to I will drag
them into the future I don't need them
to support me anymore I don't need the
energy to come back from them
you have to whatever the thing is that
somebody wants it has to be that
visceral where and
may I take us into deeper waters you
have to be able to create an image in
your mind
that makes you feel so aggressive
I like I I rightly get accused of
speaking in war language and the first
time somebody said that to me I felt
guilty
I was like oh that's kind of gross maybe
I shouldn't do that
and for a long time I was like yeah I
need to find a better way to say that
I'm Unapologetic now I imagine myself as
a warrior covered in the blood of those
who are trying to stop me from having
the impact that I want to have on the
world now I don't mean that literally I
am not going to kill violence is a
mistake but having that level of
intensity to bring people together to
help people and I do admit I do that
imagery is very evocative and so I very
much think of myself with a [ __ ]
sword in my hands dripping with the
blood of the weak people who are trying
to stop me will
that gets me going right now I look you
can actually see the hair standing up on
my arm
that gets me I'm sweating that gets me
going and so I feed that image into my
mind so that in those moments I'm like
no no like I can lean into that dark
energy I can keep myself going but I do
it so much it is so visceral it is so
real that I feel it when when I need it
it's there and I can think of myself
with that sword having to just go
through all the obstacles covered in
blood hearing the Lamentations of those
who would try to oppose me
can only imagine what people are
thinking right now but that works it
works and if people can internalize that
level of intensity for the beautiful
thing they want to do I want to
reinforce that it is a uplifting thing I
want to bring people together
but
it's hard and so you have to be able to
generate that level of intensity
to get to the other side to keep going
to
to overcome the second law of
Thermodynamics which is that all things
move towards chaos entropy
what's the answer you have to pour
energy into the system and you have to
pour that energy into the system in a
very specific guided way
if when people are trying to like tear
you down or just like forget that
because I'm not a victim when things are
just hard when I'm an idiot and I keep
making mistakes when I'm embarrassed
how do I have the energy to keep going I
have to see myself as that Warrior I
have to be willing to be covered in my
own blood I have to be willing to keep
pushing and going and being able to
channel that Goggins and to find that
gear and to shift into it when I'm on my
knees in front of the couch because I
don't have the emotional fortitude to
sit on the couch
I've been there at that moment I have to
be able to channel that energy
so you're the king of momentum
how do you think about utilizing time to
get all those goals and the desire and
the things that you want to do and
Shrink that and make it happen faster
okay so number one Peter Thiel gave us
all a gift and he said ask yourself how
you can make your 10-year plan happen in
six months
here's the caveat the odds of you being
able to do that are effectively zero but
it forces you to think in a whole new
way because if you're thinking about
your 10-year plan in 10 years you think
okay incremental progress if you think
about your 10-year plan in six months
you suddenly go whoa the way that I was
going to approach this is not going to
work it was that idea that gave Lisa and
I the idea of playing the game no
[ __ ] what would it take because now
you one you have to be in solution mode
momentum is all about there is no
impossibility there are things I'm not
willing to do fair enough but there's no
impossibility and if it is to be it is
up to me and the warrior mindset like
when I think about when when impact
Theory hits those hard points and we're
like okay we've got to get to that next
thing like we're going in we're in a
recession
it is going to be a bloodbath impact
theory is going to quintuple in size in
the next two years I will see to it
to do that I have to think of a
radically new approach because doing the
things that we've been doing only better
will get us to 50 growth in the next two
years but it won't get us to 5x growth
in the next two years so we have to come
in with that mentality of like okay
nothing is impossible and even like did
you see what I did with my face I do
that subconsciously I Furrow my brow I
bring my chin down I'm like okay we're
gonna do this I literally just tightened
my toes I start thinking about okay this
is a different mode I've got to be I can
feel my brain speeding up I start
looking down because I'm trying to get
into that space where I'm in problem
solving mode I don't want to be
distracted by anything I'm trying to get
into tunnel vision what is going to work
no no that idea is not going to get us
there it's not bold enough literally I
this is what I'm talking about I can
squeeze the emotion I just put myself
into that mode right now where I could
get us all together okay guys we're
going to solve this problem here is the
truth we are the problem now that we
know that what's the solution how are we
going to get to this what are the
realities that we have to face in
business it's funny I'm actually
shifting into this mode right now so let
me tell you how I think through this
problem
I'm going to slow my speech down because
I know I'm being recorded but actually
to stay in the mode that I would want to
stay and I would want to keep thinking I
would want to keep speaki